This is a listing presentation produced by Tom and Beth White-O'Connor, Coldwell Banker Residential, for Leslie and James Grady.

1. Marketing Proposal 4265 Vinca Ct. Boulder, CO Presented By: The White-O’Connor Team Beth & Tom White-O’Connor, Broker Associates Coldwell Banker,Boulder, Colorado 720-366-6196 (B) 720-276-0826 (T) Prepared For: Leslie & James Grady

3. Recent client feedback . We sold our house ($700k - $800k price range) in less than 3 months in a generally bad market for real estate, given the economic news coming out during summer 2011. Our house sold while others in the neighborhood are still for sale, and we attribute that to the marketing strategy and presentation of our house, in which Beth and Tom were intricately involved. Their market analysis and pricing strategy proved to be on target. . Tom and Beth devoted exceptional energy to selling our home and really rose to the occasion during our negotiations, through several rounds of tricky counteroffers, and we were able to sell close to our asking price during a time of downward pressure on real estate prices. We especially relied on their team to find a good strategy for accepting a contingent offer and securing a backup offer. Carol and Tom Gordon, tjgchg@comcast.net, phone: 414-478-2207

4. Welcome to Coldwell Banker Residential Brokerage Thank you for giving us the opportunity to explain our plan to market your home for sale. As you may know, Coldwell Banker is the largest real estate company in Colorado, and the United States. Our company’s success is rooted in the comprehensive marketing plan we provide. We also take pride in the skills and experience and the high level of customer service that we bring to our clients. We love what we do and we bring energy, creativity and professionalism to our work with you to help you sell your home.

6. 24.2% 3.6 10.1% Coldwell Banker - your market share leader

8. Getting the highest price for your home Like any Home Seller, you want to get the highest price in the least amount of time for your home. There are 2 main controllable factors that we focus on to help you achieve that goal. Staging - making your home look its best through home preparation and staging assistance. Marketing - reaching the greatest number of buyers through superior marketing methods.

10. Staging - expert assistance Before becoming Realtors, we ran a successful home decorating business for over 20 years. Our services included preparing homes for sale. We had great success helping sellers sell their homes quickly by doing cost effective, high impact improvements like touch-up painting, updating lighting and bath fixtures, removing old wallpaper and many other things to make the home look its best. As part of our service, we provide free consultation and assistance helping you to prepare your home for sale.

13. Marketing Our customized, Previews Marketing Program is specifically designed for high-end homes like yours. We’ve studied home buyers and we know where they go to look for homes and what they want to see. Our marketing strategy is targeted to reach every channel that buyers use in their search process, from the Internet to yard signs to the newspaper. The following slides detail these marketing methods.

14. Marketing - Based on Research The chart below shows the various methods Home Buyers use to find Homes. Our marketing plan is specifically designed to cover all these methods, insuring the broadest possible exposure of your home .

15. Internet Marketing Where the Buyers Are 92% of home shoppers use the Internet as part of their home search process. Therefore, a comprehensive online marketing program is essential to generate the greatest possible demand for your home.

17. Internet Marketing Coldwell Banker Residential Brokerage offers technologically savvy home buyers more ways to find more homes via the Internet than any other real estate company. Your home will be listed in over 400 websites including the most visited sites like Realtor.com, Zillow, Trulia, Yahoo Real Estate and many more.

18. Internet Marketing - Enhanced Listings In a survey of online home buyers, 81% found detailed property information very useful . To satisfy this consumer preference, all of our listings on REALTOR.com and the other top property websites are Showcase Enhanced Listings that include a highlighted bar to help your home stand out amongst the other online listings, multiple photographs of your property and a detailed written property description.

19. Marketing to Real Estate Agents - 2 MLS Services Over 85% of Buyers use a Real Estate agent to find a home to purchase. Agents find homes in the Multiple Listing Service (MLS). We are among the 20% of Real Estate Agents that subscribe to both the Denver area MLS (Metrolist) and the Boulder/Ft. Collins MLS (IRES). This increases your home’s exposure to many more agents and their buyers.

20. TV Show - 9News/My20 Coldwell Banker TV Show Coldwell Banker is the only Real Estate company in Colorado that has it’s own TV show. As part of our service, we will have a 60 second professional video made of your home. This video will air on the Coldwell Banker TV show on Saturday morning on 9News/My20 and will permanently reside on YouTube. We will direct buyers to the video through our internet marketing campaign and MLS listings. Buyers love to watch videos of properties so this is a very effective marketing tool.

21. Mobile Brochure CB Mobile Brochure When a home buyer drives by your house and sees our Coldwell Banker yard sign, they’ll also see a toll free number to call for information. This Coldwell Banker exclusive delivers property information - text descriptions, photos and videos - instantly to a consumer’s cell phone. While the potential buyer is seeing photos of your home, we are receiving their phone number so we can call and provide additional information to them.

22. Open Houses Over 40% of Home Buyers visit Open Houses in their home search process. We love doing open houses and find them to be a very effective marketing tool. Prior to each open house, we post signs at all the nearby intersections and advertise at various websites online to attract potential buyers. We’ll also hold an Open House for local Brokers to invite them to see your home.

23. When you list with us, we will place a professionally photographed print ad in Colorado Homes & Lifestyles magazine. As the oldest and most read home design magazine in Colorado, Colorado Homes & Lifestyles caters to upscale readers with information and ideas that are useful, sophisticated and inspiring. With a distribution to more than 32,000 affluent individuals throughout the state and newsstands in Arizona, California, Idaho, Illinois, Texas and Wyoming, Colorado Homes & Lifestyles reaches an important audience—beyond our local marketplace. All properties that are advertised in Colorado Homes & Lifestyles are also featured on their website, ColoradoHomesMag.com and the digital reprint that is created for each issue, so your property reaches far beyond the pages of the magazine. Magazine Advertising

24. Local newspaper advertising We showcase your property to thousands of weekly readers by consistently advertising in the Boulder Daily Camera. A print photo ad of your home will appear in the Sunday Daily Camera weekly.

27. Skillful negotiation When offers are presented, we will advise you and help you obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your needs. Using excellent communication with potential buyer’s agents and skillfully directing conversations to achieve a mutually acceptable offer is of the utmost importance. We will promote your interests and assist in developing a clear and binding contract.

28. Transaction management Many details must be attended to before a sale becomes final including inspections, monitoring contract deadlines, estimates for repairs needed, amending contract when needed, etc. We know how difficult and time consuming this process is and we place a high priority on supervising it closely. We make sure all of the required documents are handled in a timely fashion.

29. Added value services Relocation and referral services Cartus Relocation, our largest relocation resource, represents 67% of the national relocation business and also services nearly 200 of the Fortune 500 companies. Referrals from these relocation resources provide us with qualified buyers who will be among the first to learn about your home. Our exclusive Coldwell Banker Home Protection Plan offers security to you and to your buyer. Insuring your home against covered mechanical system or major built-in appliance breakdown during the listing and escrow period gives both parties peace of mind. Coldwell Banker Home Protection Plan

33. Best chance to sell - The first 3 weeks. You’ll get the most showings and the most serious buyers in the first few weeks your home is on the market. That’s why it’s so critical to price your home correctly at the outset. The chart on the next slide illustrates this.

34. The Buyer Pool

36. What clients have to say Coming in to the area from Texas, we were clueless about the real estate market here. Meeting Tom and Beth was the best thing that could have happened. They were extremely patient, and sacrificed their time and even some potential income to make sure we found the right fit for us. We never felt pressured or rushed. Honestly, it was more like working with old friends than realtors, except they were much more savy than our actual old friends. -Tiffany Whitehorn and Kirk Steadmon, phone: 303-818-3615- [email_address]

37. What clients have to say Tom and Beth served as the complements to our weaknesses in our search for a new home. They listened to what we needed and worked tirelessly to find us that home. After working with us for a while, they knew to bring up a house which we had already discounted, as their strength of visualization could help us to understand that we had tossed aside a perfectly good house unnecessarily. Needless to say, we’ve been very happy working with Tom and Beth. They both saved us from disaster and found us the house we wanted to buy after a 4 month search. We recommend their services unequivocally. Art Zirger and Mary Rowe, 1327 Scrub Oak Circle, 303-247-1925

38. The White-O’Connor Team Beth & Tom White-O’Connor, Broker Associates Coldwell Banker Residential Boulder 720-366-6196 (B) 720-276-0826 (T) Thank you for this opportunity