Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.
The byproduct of sericulture in different industries.pptx
"Introduction to YouTube"
1. Pros and Cons of the Internet’s Top Video Sharing Site
2. An Introduction
Created in 2005 as an
alternative to paid services
already in existence.
Purchased by Google in 2007.
According to Alexa, it is
currently the third most
visited site in the world
(fourth in the US).
3. What YouTube Does For You
YouTube offers free hosting of short user generated
content in the form of short video clips
Allows for users to post almost anything with a few
exceptions
No copyrighted material
No ‘offensive’ material
No pornographic material
2gb maximum per clip
10 minute maximum length per clip
4. Demographic
Third most visited website in the world
Almost a quarter of all internet users will visit YouTube
at some point in a given month
Generates 100 million unique visits in the U.S. alone in
a given month
Users will watch close to 10 billion videos in a given
month
Encompasses all demographics; most prominent are
males 18-24 years of age.
5. Pros of Usage
Extremely easy to use
No technical training needed
No special equipment needed
Free bandwidth for video streaming
Allows for videos to be embedded into a personal
website or blog
Massive audience potential
100 million unique visits in the U.S.A.
400 million unique visits worldwide (est)
6. Cons of Usage
Massive website that could cause video to be lost in the
crowd
Hosts millions of videos
Thousands of active channels
Difficult to generate page views
Immature content and viewership
Young demographic
Most popular videos all time and monthly best labeled
as entertainment videos
YouTube video is almost synonymous with funny video
in internet searches
7. Ways to Mitigate Cons
Effective Promotion
Proper “Tagging”
Descriptive video captions
Creation of a YouTube channel
Target the proper audience
Tailor YouTube messages towards 18-24 demographic if
possible
Use in conjunction with more traditional forms of media.
“See more videos at YouTube.com” advertisements
Embed video in an established website or blog
8. How to Upload a Video
Sign into your YouTube
account
If you don’t have an
account create one
It is free
It allows control over
posted content
9. How to Upload a Video (cont’)
Once signed in the
username will appear.
Click “Upload”
10. How to Upload a Video (cont’)
Select “Browse” and find
the video you wish to
upload
Once selected the video’s
location will appear in
the text box
Click “Upload Video”
Multiple videos can be
uploaded at once
11. How to Upload a Video (cont’)
Once uploaded some
descriptors need to be
added
Title
Description
Tags
Category
Privacy
These help promote the
video
12. How to Upload a Video (cont’)
Once everything is
complete, verify the
upload by going to your
profile
Video will appear with
all information
pertaining to it
13. Conclusion
YouTube offers an almost zero risk opportunity for
advertisement of a cause
Effective tool if used properly
Must play to YouTube’s weaknesses
Not an effective replacement for traditional media
Should be used in conjunction with traditional media
YouTube messages can be supplemental advertisement
for costly broadcast messages
To ignore YouTube would be wasting a golden
opportunity