A slightly diet version of former Slideshare Presentation of the Day, tweaked with added goodness the the Social Media Day, Preston - hosted by Tom Stables Creative and Duchess of Grange to celebrate the first international social media day. A visually rich wake up call to those who think social media is something best left to other people.

1. The Social Media
n version
Revolution the slimm
ed dow
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2. “Social media is
content created by
people using highly
accessible blah blah
and scalable blah
technologies.”(Wikipedia)

3. “It’s the democratization
of knowledge and
information. Traditional
media monologues have
transformed into
social media dialogues”

4. Social Networking
Community

5. Social Media
Sharing

7. y
Ultimately, it’s about
being human
(and sociable, too)

8. 13 HOURS of video uploaded to YouTube every minute
(U.S. Internet users watched 32.4 billion videos in January
2010 - YouTube.com accounted for nearly 99 percent of all
videos viewed)

9. 412.3 YEARS
The length of time it
would take to view
every YouTube video

10. 106m
registered Twitter users

11. 300k
new sign ups to Twitter every day

12. 600m
search queries on Twitter every day
Are they finding you or your competition?

13. 55m
The amount of tweets sent daily
(and there have been more than 10 billion tweets sent so far)
(and how many of these are shared customer experiences?)

14. 60 MILLION users on LinkedIn
(growing at a rate of one new member every second)

15. 7.7m unique monthly visitors
up from from about 3.6 million unique monthly visitors a year ago

16. At just over a year old,
foursquare:
has 1,000,000 users
adds 15,000 news
users daily
has almost 1,000,000
check-ins daily

17. WHO CARES?

18. Twitter have just introduced
Twitter Places
Facebook will be adding new
location features

19. If Facebook were a country...
it would be the 3rd most
populated in the world
(just ahead of the US)

20. And in this Facebookland
50% of active inhabitants log in on any given day
people spend 5,000,000,000 minutes on Facebook
each day
share almost 1,000,000,000 things every day
But back here in the UK....
50% of mobile traffic is to Facebook
(thats a lot of spontaneous reaction to experiences!)

21. so social media...
...is a conversation you really
shouldn’t be missing out on

22. How can my business benefit?

23. #1 CUSTOMER SERVICE

24. Listen. Engage. Measure

25. #2 PUBLIC RELATIONS

26. (but talk, don’t shout)

27. Do
Not
Sell
(people will buy into you instead)

28. #3 LOYALTY

29. “90% of consumers online
trust recommendations
from people they know;
70% trust opinions of
unknown users”
(Econsultancy, July 2009)

30. (aka word of mouth)

31. #4 SPYING
g the c ompetition
Mon itorin

32. #5 COLLABORATION

33. #6 NETWORKING

34. #7 LEADERSHIP

35. #8 CUSTOMER
ACQUISITION

36. So what is
Social Media
again?

37. “When you boil it down
it’s about listening to your
customers, being helpful
by offering your knowledge
and giving them interesting
content to share and thereby
advocate for you.”
socialmediatoday.com

38. (Oh. Did we mention that it’s all for free?)

39. Credits
Image
Confused Portraits: Flickr: Alexanderjordanphotography
Business Army: http://www.lumaxart.com/GoldGuyBlog/EbonySamples/EbonyG00241_LuMaxArt.jpg
Tandem: http://www.flickr.com/photos/squidish/507153385/sizes/o/
Global Net: http://www.thestrategyweb.com/wp-content/uploads/2009/01/the-global-net.jpgIf
Jigsaw: http://www.whitestonechurch.org/AdvHTML_Upload/Picture1%20jigsaw%20puzzle.jpg
Laptop: Flickr: tapascreation
Binoculars: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Social Media Landscape :http://www.flickr.com/photos/ivanwalsh/3677282034/sizes/o/
References
Tweeter Usage http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-day
What the F**k is Social Media by Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-
year-later
Introduction to Social Media by Gemma Went @redcubemarketing http://www.slideshare.net/gemmawent/social-me-
dia-breakfast-briefing-at-the-dba-nov-09
Social Media Statistics http://www.bazaarvoice.com/resources/stats
Socialnomics - Reload http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=player_embedded
Find: www.tomstables.com Find: www.duchessofgrange.co.uk
Follow: www.twitter.com/tomstables Follow: www.twitter.com/duchessofgrange
Connect: www.linkedin.com/in/tstables Connect: www.linkedin.com/in/duchessofgrange
Call: 0800 6125716 Call: 0844 3577500