http://www.TheTorontoRealestate.com

1. buyers search online
69%
1995 1997 1999 2001 2003 2005 2008
I have
the information
I intend to sell your home for the maximum price in the minimum amount
of time.
To a certain extent, achieving that goal is a numbers game. We need to
create a richly detailed, spectacular listing for your home, and then we
need to put it in front of as many potential buyers as we possibly can.
Did you know that, as of 2008, nine out of every ten home buyers used
the web to find their new home? In 2009, the percentage is predicted to
increase even further.
The number of buyers who use the internet to find their next home is
“ 2003 to
Over time, buyers’ use of the
Internet to search for homes has
increased, rising from 71% in
80% in 2008. Even
more importantly, the share of
buyers who reported using the
increasing daily. The traffic to online real estate marketplaces is sky- Internet frequently to search for a
”
rocketing. The power of the web is growing. And I have been able to
home has risen from 41% in
successfully establish myself online so that I am able to tap in to this
steady stream of real estate shoppers. 2003 to 69% in 2008. 1
1. The 2008 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National
Association of REALTOR, 2008

2. Today’s reality s that buyers
i
look for real
estate online.
I have
the network
The web is now by far the most important advertising medium for real
estate, and that’s becoming truer every day. Fortunately, I’ve managed The Point2 Agent
to stay ahead of this trend, and have been continuously working to in- network includes:
crease my web presence so that I can push listings to more places very
quickly, putting properties in front of online buyers very effectively. Over 170,000 web-
I subscribe to Point2 Agent, a web service that connects real estate pro- sites in the US
fessionals with one another and with the most important real estate ad-
vertisers on the web. This service allows me to advertise your listing on Over 20,000
my website, on many other local real estate websites, and on some of the websites in Canada
busiest real estate marketplaces on the internet.
Over 10,000 other
Thanks to this listing service, and to my numerous contacts, you will see
websites in 85 countries
that I belong to a powerful online network that can make a substantial
difference in the exposure your property receives.

3. your listing an have
c
its own web
address
I have
the search advantage
The software that I use will allow me to create your listing in such a way
that it is more likely to be found in online searches. This is thanks to a
few key components.
Neighborhoods – instead of creating Multiple Search Platforms – not only Better Information – because I try to add
listings according to awkward ‘selling ar- will I help your listing attract attention as many high-quality photographs and as
eas,’ each of my listings is categorized by via “natural search” in search engines much richly detailed information to your
its familiar neighborhood name. Why is like Google, Yahoo! and MSN, I will also property listing as possible, it will have a
this important? Simple – buyers don’t place your listing in real estate-specific significantly better chance of attracting
type “Area 7B, Houston, Texas” into search sites such as Point2 Homes, Oodle, more buyers. In fact, 86% of homebuyers
search engines like Google. Instead, it is Trulia and Google Base. In all, I have ac- value pictures as the most important fea-
estimated that over 60% of all real es- cess to up to 35 distinct listing market- ture of a listing advertisement2.
tate searches have a neighborhood ele- places where your listing can be displayed.
ment such as “homes for sale in King-
wood, Houston.” Because I will
categorize your listing accordingly, it will
have a better chance of being found via
these crucial searches.
2. The 2008 National Association of Realtors Profile of Home Buyers and Sellers,
Published by the National Association of REALTOR, 2008

4. buyers want ore
m
information
I build
better listings
Better listings. What’s the big deal? Well, it’s simple – many inde- Online Listing Photo Effectiveness
© 2008 Point2 Agen9
pendent studies show that better listings with more photos attract more
visitors, they keep buyers looking at your home longer, and they generate 10 0 %
more quality buyer leads. 90
80
Listing
More photos. I understand the power of quality photographs, and will Views 70
60
include as many photos as possible to help attract attention to your listing.
50
Prospects
More information. Buyers want information. That’s only natural – Generated
40
30
they’re trying to make an informed decision about a major purchase. So
Consumer 20
instead of withholding information about your property, I deliver as much Interest
10
information as possible. Not only does this make your listing easier to 0
0 3 6 9 12 15 18 21 24 27 30 33 36
find online, and not only does it help ensure that inquiries about your
Number of
property are serious ones . . . it can also attract more attention from the Listing Photos
buyers who find it.
More personality. No one knows your home better than you do. That’s
why, if you’re interested, I am able to set up a special area of your listing
where you can add your own comments. You can even log in via your own
password and access statistics on the visitors your listing is attracting.
More power. My listings always include Google mapping with satellite
imagery, virtual tours, and many other features to showcase your property
at the highest level of professionalism and technological elegance.

5. email notification eans
m
I’ll never miss
a prospect
I turn more
browsers into buyers
Today’s buyers expect lightning-fast responses to their emails and in-
quiries, they expect regular updates, and they expect an impressive,
feature-rich website. Not only is my website designed to attract and
engage today’s buyers, it also includes numerous behind-the-scenes
software elements that will help me to sell your home.
My network is set up to enable buy- My website has the ability to send a My software automatically places
ers to register their preferences and notification directly to my cell phone as potential buyers in a communication
receive listings via email. That means a text message if a prospect is inter- program so that I am sure to maintain
that I may already have dozens of wait- ested in your property and inquiring friendly contact with them, encouraging
ing buyers who are looking for the type about it. This means that I am able to more repeat visits to my website – and
of property you are offering. As soon as respond with incredible speed to impor- more repeat viewings of your listing.
I have completed work on your listing, it tant potential buyers.
will be instantly emailed to these
matched buyers.

6. your listing ill
w
never go
unnoticed
I put your
listings everywhere
Not only will your listing get serious advertising on my website and on
the websites of all of my network partners . . . I will also push it out all
over the web, to the busiest real estate marketplaces online . . .
Current Syndication Partners - Fall 2009

7. proven results ave a way
h
of changing
the game
I have
the advantages
I’ve researched and subscribed to some of the most effective real estate
technology available. This technology is just one of the important tools
that allow me to present your property as effectively as possible, and to
have it discovered by as many potential buyers as possible.
In modern markets, having a technological edge can make a dramatic
impact. I have that edge, and I am looking forward to using it to your
advantage.
Yours truly,