Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy, with over 135,000 twitter followers, will help demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey. As he likes to put it, build your brand personally so you can grow your business professionally.

2. Where it all
Started

3. Building My Brand

5. Global Response??

6. Social Media WOW – Where to Start?

8. So What is Social Media?

9. What is Twitter?
 Twitter is a social network comprised of short updates, or tweets
 You post tweets for your followers to read
 Your followers post tweets for you to read
 Platform for the web or your mobile device

10. – A Network about Everything
So, what’s your social
network about?
Nothing?
Nothing.
Nothing.
Everybody’s doing
something - we’ll do
nothing.

11. How to Engage in SM?
• Connect to your Audience
• Ask Questions that Invite Discussion
• Be transparent
• Be yourself
• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers

12. The Conversation is key
• Remember Social Media is a 2 WAY Conversation
• BUT - It’s not IM It’s not Texting  This is KEY!!

13. Meaningful Conversation
• People may not respond immediately
• People can not see your facial expressions
• Social Media in many
ways is like e-mail
and can be abused
• THAT’S NOT WHAT
I MEANT

14. 2-WAY Conversation

15. The Power of Social Media
• Who remembers this picture?
• Flight 1549
• Hudson River
• Twitter had
the Scoop 1st
• NOT CNN, FOX
MSNBC -Majors
NO ONE!!!
Janis Krums who Twittered it from
his iPhone, and posted via TwitPic.

16. Where Did You Hear the News?
User Controlled Information

17. Tweets Per Second
Real Time Information
• Osama bin laden’s Death – 5,000
• Japan Earthquake – 5,530
• Beyonce Baby – MTV – 8,868
• Steve Jobs Death – 10,000
• Usain Bolt – Gold Metal Win – 80,000
• Spice Girls – 2012 Olympics – 116,000
• Presdeint Obama 2012 Win – 327,000

18. Social Media Backlash - Gap

19. All Fun and Games?

20. Be Careful!!

21. Watch what you post
• 70% of hiring managers have rejected
applicants due to Online information*
*Microsoft Study

22. So Why Even Bother??

23. ONE WORD - SEO

24. Where do I start?

25. Start with a Website

26. Start with Videos

27. Start with a Blog

28. Facebook Business Page

29. Start with a Twitter

30. Build Your Business Spot in
Social Media
1. Just Do it
2. Start Slow
3. Have a Plan
*A Marketing plan
4. Be Yourself
5. Listen!

31. Social Media Is ACTION
• People think Social Media is Hard
• Remember the “Social”
In Social media
• Who has used a
guest book?
THAT’S SOCIAL MEDIA

32. It really isn’t about me…

33. It’s all about YOU!

34. THANK YOU!!
Tom Clifford
hcmiller.com / tommytrc.com
@tommytrc
tomc@hcmiller.com