FaceBook for Business 101
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Learn how to build a facebook for business page step by step from conception to adding apps. UPDATED for the latest changes to business pages.
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FaceBook for Business 101
- 1. FaceBook for Small BusinessBeginners
- 2. To Our Sponsor! THANKS
- 3. Agenda Introductions Why a FaceBook Business Page? Create business FaceBook Page Lets tour your new page Editing your page Daily Interaction / Engaging Promoting – time permitting Enhancing FaceBook – Apps – time permitting Panel Discussion / Q & A
- 4. Introductions Your new FaceBook Business Page
- 5. So What is Social Media?
- 8. Why a Business Page?
- 9. Why a Business Page? Multiple admin’s Analytics Publically available Fan email updates Custom html (FBML) Create ads Host contests
- 10. Create your page! Your new FaceBook Business Page
- 15. Take a tour? Your new FaceBook Business Page
- 27. Editing your page Your new FaceBook Business Page
- 37. Daily INteraction Your new FaceBook Business Page
- 38. Sharing your page Signature of your email Link on your website On your business card Mention FB in your mainstream advertising Post in newsletters
- 39. Build Your Wall Encourage people to “Like” your page Post regular, useful content Monitor and comment on your wall
- 41. Use Photos Teach customer how to use your product Show them how it’s made Tell a happy customer stories Post employees selling your product Be personable
- 43. Use Video Teach customer how to use your product Show them how it’s made Tell a happy customer stories Post employees selling your product Be personable
- 45. Promoting Your new FaceBook Business Page
- 46. Promoting your page w/o ads Like the page Suggest to friends Share content @link the page
- 51. Facebook Apps Extending Your FaceBook Business Page
- 53. Facebook RSS app
- 55. Questions & Answers Panel Discussion
- 56. THANK YOU!!! Thomas Clifford @tommytrc Brenda Leopold @InteractMrktng
Editor's Notes
- FaceBook for BeginnersWhy FaceBook business page?Multiple adminsAnalyticsPublically availableCustom html (FBML)Fan email updatesCreate adsHost contestsThe difference between personal FB pages, Groups and Fan pages Login to personal pageCreate a FB FAN pageLocal business, company or product?Start with a blank canvasAdd your logoFaceBook Page TourStatus areaToolboxEdit pageInsightsSuggestWallInsightsAnalytic toolsDetailsTrackingSettingsWhich pages are visableEditing pageBasic infoMarketing – tell the worldAdd people top admin pageAppsMobile settingsSetting up alias aka fan page nameNeed 25 fans to get custom nameSending updates to fans – emails blastDaily interactionStatus updatesUpload photosUpload a videoShare a linkYou MUST engageBuild a wallEncourage people to “Like” your pagePost regular, useful contentMonitor and comment on your wallUse PhotosTeach customer how to use your productShow them how it’s madeTell a happy customer storiesPost employees selling your productBe personableUse videoMake your FB site dynamic and come to lifeGive a tip of the week or day on how to use the productShow your produce tor service in actionCustomer testimonialsGive a tour of your store or office Promoting your page w/o adsLike the pageSuggest to friendsShare content@link the pageAdding appsBrings it all togetherTwitter app http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pagesAdd Video’sYoutube app http://www.facebook.com/apps/application.php?id=6916954478RSS app http://www.facebook.com/apps/application.php?id=23798139265