More Related Content More from Tommy Landry (10) Basics of WordPress2. Where to Find Me
• Twitter
– Me: @tommy_landry
– Business: @ReturnOnNow
• LinkedIn:
www.linkedin.com/in/tommylandry/
• Email: tommy@returnonnow.com
• Website: http://ReturnOnNow.com
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3. Table of Contents
• Facts about WordPress
• CMS Market Share
• Installing WordPress
• WordPress Basics
• Tell Us Your Problems
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4. Facts About WordPress
• Content Management System
– Definition: Web-based applications for
creating & managing the content of a website
– Empowers non-techies to publish content
• Open Source (PHP)
• Top 2 Code Bases: PHP & .NET
• Extensible via Plugins
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5. WordPress: Most Widely Used
CMS
Market Share
The rest, 26.0%
WordPress,
54.5%
Blogger, 3.7%
Drupal, 7.2%
Joomla, 8.6% Source: w3techs.com
NOTE: ~35% of websites use a CMS
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6. Installing WordPress: 3 Top
Options
• One-Click Install
– Find a host that offers it if you can
• Fantastico
– 3rd part solution for hosts without one-click
• Manually
– Not as easy as some say (see next slide)
– Not recommended for marketers without
technical knowledge
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8. WordPress Basics
• Directing Your Domain
• Accessing The Dashboard
• Basic Settings Configuration
• Pages vs. Posts
• Managing Menus
• Plugins
• Themes / Appearance
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9. Directing Your Domain
• Look for “A” Record
• Change to IP Where Your Site is Hosted
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11. Tour
• Let’s move over to WordPress now
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12. Top 6 Plugin Types All Sites
Need
• SEO
• Analytics Integration
– Sometimes included in SEO Plugins
• XML Sitemap Generator
– Often included in SEO Plugins
• Caching
• Contact Forms
• Comment Spam Blocker (Akismet)
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13. Top Free Ping Services
• Top Two By A Long Mile
– www.pingomatic.com
– www.pingler.com
• Other Good Options
– www.blogbuzzer.com
– www.ping.in
– www.pingmyblog.com
– www.autopinger.com
– www.feedshark.brainbliss.com
– www.pingates.com
– www.pingoat.com
– www.pingates.com
– ping.feedburner.com
– api.my.yahoo.com/rss/ping
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14. Thank You! Stay in touch…
• Twitter
– Me: @tommy_landry
– Business: @ReturnOnNow
• LinkedIn:
www.linkedin.com/in/tommylandry/
• Email: tommy@returnonnow.com
• Website: http://ReturnOnNow.com
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