CHEEKROOM

1. CHEEKROOM
Product Descriptions

2. CHEEKROOM Lipsticks
* Concept
- Vivid and elegant colors: Luxury pearl texture creates a sophisticated lip look.
- Enhanced skin adhesion and spreadability prevent your lipstick from coming off.
-Phyto-lanolin derivatives having superior moisturizing ability and vitamin derivatives containing skin
care ingredient keep your lips elastic and plump.
* Main Ingredients & Descriptions
Emollient effect
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Microcrystalline wax and PM wax provide an emollient feel and good spreadability to get shiny lips.
Moisturizing effect
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Grape seed oil and tocopheryl acetate keep your lips elastic and healthy.
Luxurious & velvet silky lips
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The silky smooth pearl textured lipstick keeps your lips looking neat and a fresh floral scent makes you feel
comfortable and refreshed in any place.
* Main Ingredient
- Grape seed:
This has been used in foods and herbal remedies, as a well-known herb to
invigorate body.

3. CHEEKROOM Lip Tint
* Concept:
- The gel lip tint keeps your lips moisturized and refreshed without being splotchy.
- Rose water and lotus flower extract keep your lips fully moisturized.
-Water-soluble polymers add volume to your lips even in dry season.
* Main Ingredients & Descriptions:
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- Rose water is lightweight to use like water and gives off a naturally refreshing scent.
- Makes your lips pure red and clear anytime in any place.
- Lotus flower extract provides a moisturizing effect and keeps your lips soft and supple.
- Fresh floral note leaves your lips refreshed, whenever applied.

4. CHEEKROOM Dual Lip Gloss
* Concept:
- - This is a lip tint & lip gloss dual type. The lip tint achieves a natural vivid lip color and the luminous pearl lip
gloss provides beautiful and high shimmering finish.
- Rose water, tocopheryl and hydra polymers help you get shiny, elastic lips.
- Grape seed oil keeps your lips elastic, shiny, soft and supple.
* Descriptions:
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(TINT)
1. Lily extract and rose water leave your lips feeling soft, supple and lightweight with a naturally refreshing
scent.
2. The tint makes your lips pure red and clear anytime in any place.
3. The silky gel formula adds elastic and smooth skin adhesion and silky luster to your lips.
4. Fresh floral note leaves your lips refreshed, whenever applied.
(LIP GLOSS)
1. High glossy effect
* Hydro-polymer adds shine, elasticity and beautiful color to your lips.
* Luxurious pearl lip gloss creates an elegant, sophisticated lip look with fashionable style.
2. Anti-oxidation effect
* Grape seed oil keeps your lips elastic and healthy.
* The sucrose-based emollient leaves your lips non-sticky soft and smooth, and is easy to reapply whenever
needed.
3. Lip care & Fresh scent
* Tocopheryl acetate makes your rough lips elastic, fully moisturized and healthy.
* Fresh floral note makes your lips feel comfortable and refreshed in any place.
* Main Ingredient:
Tocopheryl acetate: This oil-soluble vitamin having antioxidant activity inhibits active oxygen against UV rays.

5. CHEEKROOM Lip-Gloss
* Concept:
Do you wanna keep your lips elastic, soft, supple and shiny?
* Descriptions:
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1 High glossy effect
* Hydro-polymer adds shine, elasticity and beautiful color to your lips.
* Luxurious pearl lip gloss creates an elegant, sophisticated lip look with fashionable style.
2. Anti-oxidation effect
* Grape seed oil keeps your lips elastic and healthy.
* The sucrose-based emollient leaves your lips non-sticky soft and smooth, and is easy to
reapply whenever needed.
3. Lip care & Fresh scent
* Tocopheryl acetate makes your rough lips elastic, fully moisturized and healthy.
* Fresh floral note makes your lips feel comfortable and refreshed in any place.
* Main Ingredient:
-Grape Seed:
This has been used in foods and herbal remedies, as a well-known herb to invigorate body.

6. CHEEKROOM Lip Balm
* Concept:
Lip balm for getting soft smooth lips
* Descriptions:
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1. High glossy effect
- Versagel-M and fine particle size pigment provide an excellent skin softening effect.
- Provides superior skin adhesion and spreadability and keeps your makeup looking neat without stickiness
by reducing skin burden.
2. Moisturizing effect
- Tocopheryl acetate and a moisturizing emollient keep your lips smooth, lively and lustrous.
3. Lip care & Fresh scent
* Provides skin-friendly mildness to keep your lips soft, smooth, refreshed and moisturized.
* Floral fresh note lasts longer and makes your lips feel comfortable.
* Main Ingredients:
Versagel M- A white mineral oil having superior skin adhesion and smoothness to the touch
Tocopheryl acetate: This oil-soluble vitamin having antioxidant activity inhibits active oxygen against UV
rays.

7. CHEEKROOM Lip & Eye Remover
* Concept:
- The waterproof remover thoroughly removes your eye and lip makeup and relieves dry skin, leaving them
soft and supple.
- This mild waterproof point remover can be used even for sensitive skin and leaves it feeling smooth.
* Descriptions:
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Mild touch
Betaine and green tea extract:
…Refreshing green tea leaves the skin feeling refreshed, smooth and fully moisturized.
Moisturizing effect
Rose water:
… It provides superior moisturizing effect and clean and refreshing finishes.
Lightweight to use
The silky remover is lightweight to use and provides mild but thorough cleansing.

8. CHEEKROOM Makeup Base (Aero-Base)
* Concept:
The latest makeup trend is a bare-faced natural look, that is, no makeup look. This makeup base leaves
the skin feeling non-greasy, soft, supple and refreshed.
* Descriptions:
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Art-Pearl:
The fine textured pearl leaves your skin baby-like soft, supple and matte.
Sili-Powder:
This waterproof makeup base keeps your makeup clear, non-greasy, in place over time.
Lily flower extract and Lotus flower extract
- Keep your skin healthy in a stressful environment.
- Fresh floral scent makes you feel refreshed.
Directions: At the first step in your makeup application, apply a small amount of the makeup base to your skin and
gently pat it on, using fingers, to penetrate through the skin.
Lily extract: Lily cools down heat, soothes irritated skin and moisturizes dry skin.
Lily softens dead skin cells and nourishes the skin
Lily makes dry skin smooth and comfortable with superior moisture-retaining ability, and protects against harmful oxygen.
Lotus flower extract: Lotus flower provides excellent skin protection of lipid barrier, and superior skin-calming and astringent effects with high levels
of vitamins and minerals, and prevents damaged skin. Its antioxidant properties help prevents skin aging.

9. CHEEKROOM Foundation (Aero-Foundation)
* Concept:
1. Beam effect
Sebum-absorbing powder and light-scattering powder create a healthy glow makeup look, without a heavy feel.
2. Clear effect
Water/ Oil-proof foundation makes your makeup look transparent and clean.
You can create a bare-faced makeup look just with a thin coat of the foundation.
* Main Ingredients & Descriptions:
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Sili-Powder:
This waterproof non-greasy liquid foundation naturally covers age spots and freckles and keeps your
makeup in place and looking healthy glow.
Fine-particle powder & Gransil Silicon
The powdery foundation makes your skin look non-dull clean with a lightweight feel.
Lily flower extract and Lotus flower extract
- Keep your skin healthy and elastic in a stressful environment.
- Fresh floral scent makes you feel refreshed.
Lily extract: Lily cools down heat, soothes irritated skin and moisturizes dry skin.
Lily softens dead skin cells and nourishes the skin
Lily makes dry skin smooth and comfortable with superior moisture-retaining ability, and protects against harmful oxygen.
Lotus flower extract: Lotus flower provides excellent skin protection of lipid barrier, and superior skin-calming and astringent effects with high
levels of vitamins and minerals, and prevents damaged skin. Its antioxidant properties help prevents skin aging.

10. CHEEKROOM BB Cream
* Concept:
1. Hy-Cellulose
This cellulose enhances skin adhesion of the fine-particles of the cream and naturally covers age spots and
freckles, keeping your makeup in place over time.
2. Bentone-Gel Complex
This complex provides superior skin adhesion and scatters light, making your skin healthy glow, natural and
transparent.
3. Alkyl Sylane Treated Pigment
This pigment keeps your skin soft and matte against sweat and sebum.
4. Lily flower extract and allantoin keep your skin fine and healthy.
Fresh floral herbal note leaves a comfortable feel.
* Main Ingredient and Descriptions:
Allantoin:
A natural substance obtained from oak tree, comfrey root, beet or wheat sprouts having skin-soothing and calming
effects
This plant-based substance is effective for treating damaged skin by providing superior healing and calming
effects and promoting the growth of new skin tissues. Allantoin, as an anti-inflammatory agent, prevents rough skin.
Due to its superior direct/ indirect cell activation, medicinal effect and safety, it is widely used for cosmetics.
It prevents crapped skin and makes it soft and smooth.
With its anti-inflammatory and anti-allergic effects, it is helpful for atopic dermatitis or acne skin.

11. CHEEKROOM Eyeliner
* Concept:
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- A liquid eyeliner with a lightweight, smooth feel to the touch
- A point eyeliner in soft, smooth color to create a sophisticated and three-dimensional makeup look
- Easy to use anytime in any place without running or cracking
- Easy drying and superior waterproof function are useful for speedy makeup.
Main Ingredients & Descriptions:
1. Lightweight feeling to the touch
Lightweight but long-lasting makeup without heavy feel
2. Superior waterproof effect
Vinyl-based copolymers provide superior water resistance and long-lasting ability anytime in any place.
3. Fresh makeup look
Acryl resin provides a good spreadability and non-tugging comfort, leaving your makeup feeling refreshed.
4. Polyvinyl-based organic copolymers are lightweight to use and last longer.

12. Curl & Volume Mascara
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* A perfect mascara with abundant volume and ability to curl up each strand of lashes
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- Hyd-Celulose and olive derivatives add abundant volume to lashes and create a more threedimensional look to get thicker lashes.
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- Using micro-dispersion system, the mascara is easy to use anytime in any place and provides a strong
color shading and waterproof effects without running.
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- Lily extract and DL-panthenol keep your lashes healthy and elastic in a stressful environment.
Curl & LongLash Mascara
* Elastic and longer lashes~
- Vinyl-based resin makes thin, short lashes look three-dimensional and long and dries at proper speed without
stickiness.
- Olive derivatives helps glide along your lashes.
- The moisturizing agent and deep black color keep your lashes from being droopy and curl upward with deep
shading to create a soft, supple eye look.
- Lily extract and DL-panthenol keep your lashes healthy and elastic in a stressful environment.
DL-panthenol: Panthenol (pro-vitamin B5/ pantothenic acid: enhancing elasticity and coating effect)
- A moisturizing agent having abilities to moisturize and regenerate the skin, skin/ hair conditioning, anti-inflammatory and anti-itching effects
and enhanced restoration and penetration of damaged hair
- A pro-vitamin B5 turns into vitamin B5 (pantothenic acid), when absorbed into the skin, to promote the growth of skin cells and tissues.
-It softens the skin and is effective for acne, oily or trouble-prone skin without causing any irritation, due to its anti-inflammatory effect.
- Widely used as a conditioning and moisturizing agent for skin and hair.

13. Powder Series
• Problems & Solution to Face M/U
• - Being greasy over time
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The skin starts becoming greasy from oily regions, depending on the features of
T-zone or V-zone. Lack of skin adhesion and long-lasting ability accelerate this
phenomenon.
• - Makeup coming off or being cakey
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These problems can’t solved by water or oil proof function. Sometimes, stronger
waterproof worsens these problems. These can be solved by the formulations of
breathable powder and absorbing/ respiratory powder that can prevent the
migration of makeup barrier by absorbing sweat or sebum and passing out.

14. • - Heavy makeup
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When creating a transparent and clear makeup look, shapeless or low-hardness powder
can cause makeup barrier to be thick and reduce skin’s vitality and elasticity, leaving the
makeup looking heavy and dull. Therefore, non-dry silky textured, moist-full powder is
needed.
• - Tugging, tightening and itchy skin
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When dry powder is applied to the properly moisturized skin, this causes moisture
migration and tightens the skin. Sensitive skin may feel itchy or irritated.
CHEEKROOM products minimize tugging skin by containing C-S Phyto-powder balanced
in equilibrium moisture content already in the air.

15. • - Low coverage, in case of stressing a natural, no
makeup look
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The main point of Face M/U is to provide soft-focus effect and create a
healthy glow makeup look. It naturally covers skin flaws and freckles to
create a healthy glow skin with a cubic effect caused by light scattering.

16. Powder Products Concept
Concept Map
Sweat
Sebum
Water
Harmful
Environment
UV(AB)
Free
radical
Greasy skin, makeup coming off and dull skin
Three in One (3 in 1)
Moisture Effect
Lasting Effect
Pearl Blooming Effect

17. CHEEKROOM Powder Pact SPF30/ PA++
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- Satin powder
This powder gives silver-like silky shines to the skin without scattering of powder particles
and creates a clear skin by naturally covering skin flaws and enhancing skin adhesion.
- Sillica Powder
This powder keeps your skin natural and healthy glow by stopping makeup from running or
looking greasy after makeup application and scattering light.
- UV protection/ Citrus-Floral note
This waterproof powder pact provides UV protection and keeps your face looking threedimensional and oval with a refreshing scent.

18. CHEEKROOM Placid Blusher (3 types)
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- The blusher containing art pearl makes your skin look natural, oval and healthy glow by
providing ultra-fine silky skin adhesion. The powder particles of this blusher are smooth,
extremely fluffy lightweight to the touch.
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- T/M powder, a composite powder, keeps your makeup fresh, natural and healthy glow like
your own skin color by scattering light.
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- The plate-shaped pigment of sericite maintains its color longer and keeps your makeup
fresh by preventing from running or looking greasy over time.
Sericite (mica)
As the fine-grained powder of mica, a common clay mineral in nature, is structured in a thin plate form, it
creates a natural glow, radiant skin and leaves it smooth and lightweight.
: Natural skin radiance! Sebum control and non-greasy formulation! Pore covering with smooth finish!

19. CHEEKROOM Eye shadow (10 types)
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- Silicone-Treated Pigment
This pigment creates a natural, clear skin tone and keeps it soft and matte against sweat or sebum by scattering
light. It stops your eye makeup from coming off and keeps it looking clean and neat.
- Pearl powder/ Coral powder
Mineral-rich coral and pearl powder create a natural clear makeup look. Plate-shaped luminous pearl textured
powder creates a healthy glow makeup look in pastel tone.
- Art Pearl
Art pearl makes your skin look natural by providing ultra-fine velvety skin adhesion and scattering light. Its good
skin adhesion leaves your skin feeling soft, supple, pleasant and neat.
[Main Ingredients & Effects]
Silver pearl: Shiny smoky makeup
Multi-porous powder: Prevents makeup from looking greasy, due to sebum or sweat.
Silicone coated powder: Long-lasting makeup without being cakey
Coral and pearl powder: Lightens your skin and keeps it healthy glow.

20. CHEEKROOM Lip Colors
* Concept:
- Harmonization between skin and science: Lip care & colorful lip makeup
- Makes rough lips soft, supple and colorful with a good skin adhesion.
- Luxury and elegant lip coloring & moisturizing
* Main Ingredients & Descriptions:
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Moisturizing effect
Tocopheryl acetate and jojoba oil keep your lips elastic and fully moisturized.
Soft and supple skin with a good skin adhesion
Organic bio-marine and Lusplan make your rough lips soft and supple in stressful
environment.
Luminous Pearling
Glittering pearl texture in luminous elegant colors enhances your confidence anytime in
any place.
Recommended for those who want luxurious, rich lip colors
(This moisture care lipstick enhances the rich color of your lips with
only one application.)

21. CHEEKROOM Lip Balm-Clover (3 types)
* Concept:
- Harmonization between skin and science
Make your lips feel soft, supple and elastic, look lively and plump and smell fresh fruity!!
- High gloss polymer coating on lips~~ Multi-active lip balm
- Luxury and elegant lip coloring & glossing
* Main Ingredients & Descriptions:
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High Glossy effect:
Versagel polymer and aerosil base provide a smooth, lightweight spreadability to create a
natural lip look.
Multi-active Effect
Olive derivatives and shea butter keep your lips non-sticky emollient and healthy. This lip
balm keeps your lips soft, refreshed and non-heavy.
Moisturizing & Fragrance:
Tocopheryl acetate and jojoba oil keep your rough lips elastic, soft and supple. A subdued
floral note lasts long.
* Features of each lip balm type
- No. 4: Clover pattern lip balm with an apple scent, which makes lips soft, supple
- No. 5: Light cherry tinted lips make your lips look much lively.
-No. 6: Strawberry scented lip balm makes your lips plump.

22. CHEEKROOM Lip & Eye Makeup Remover- Waterproof
* Concept:
- Lip & eye makeup remover: 2-layer type
- Thoroughly removes even point makeup.
- Balanced ratio of oil and moisture enhances thorough cleansing of makeup residue such as mascara,
eyeliner and lipstick.
-Keeps the skin around eyes or lips soft and supple, even after a cleansing.
Main Ingredients & Descriptions:
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2-layer balance
The 2-layer remover in a proper balance between cyclomethicone responsible for removing
waste and colors and water leaves your skin refreshed.
Moisturizing
The remover calms the skin and gives an astringent effect. Rosewater keeps your lips soft
and moisturized long.
Isohexadecane/ Water
The remover is lightweight to use and thoroughly removes your makeup, leaving your tired
skin moisturized and balanced in a proper water level.
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* Directions
- Shake well to mix oil and moisture of the remover. Apply a proper amount of the remover to the skin around eyes,
using a cotton ball and gently rub. Gently cleanse the makeup residue again, with a new cotton ball.
- For mascara/ eyeliner, wet a cotton ball with the remover and put it on the lip or eye area for 10-15 seconds.
Gently wipe out.

23. CHEEKROOM Lip & Cheek (2 types)
* * Concept:
- Harmonization between skin and science
- Multi-active lip & cheek makeup in quick and easy ways
- Makes your lusterless lips and cheeks dewy fresh and healthy glowing.
* * Main Ingredients & Descriptions:
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Sliding Effect
The complex of shea butter and bentone gel makes your lips and cheeks matte elastic and
plump.
The gel type prevents outer line of your lips from running and keeps the lips and cheeks
looking fine and neat.
Moisturizing
Lusplan and PM wax make your rough lips and lusterless cheeks look soft and lively.
Non-sticky high-stretch formula enhances proper oiliness in the skin and your lips and
cheeks stay feeling soft.
Fresh makeup
Jojoba oil keeps your skin looking fine, healthy and feeling lightweight and pleasant.
* Directions:
- Gently spread its proper amount over your lips and cheeks, using fingers.
- The melt-type formula makes your makeup feel smooth.

24. CHEEKROOM Loose Powder
* Concept:
- Harmonization between skin and science
- Can be used for all skin types. The powder naturally covers skin blemishes and keeps your skin
healthy glow, clear, lightweight, soft and supple.
- Effective control of sebum enables you makeup to maintain soft, matte and clean.
* Main Ingredients & Descriptions:
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Moisturizing
Coral and pearl powder and tocopheryl acetate keep your skin soft and smooth.
Healthy glow look
Sebum-holding powder prevents your makeup from running due to sebum or water and
keeps it soft, matte and healthy glowing.
Clear makeup
Dry-flow powder and allantoin reduce skin tugging and provide good spreadability and longlasting color.
* * Directions:
-After using makeup base/ foundation/ BB cream, apply a proper amount of the powder evenly to the skin,
using a provided puff.

25. CHEEKROOM Eye Palette (2 types)
* Concept:
- The eye palette, as a total point makeup kit, contains 4-color eye shadow to create a gorgeous eye
look, the blusher that make your face look alive and the highlighter for finish touches.
- The art pearl having velvet silky powder particles creates a splendid makeup look without scattering of
particles.
- Keeps your makeup colors soft and matte against sebum or sweat.
* Main Ingredients & Descriptions:
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Eye shadow(1)
Eye shadow (2)
Eye shadow(3)
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Eye shadow
- Silicone-treated pigment: Keeps makeup soft and matte against sweat or sebum.
- Coral and pearl powder: Mineral-rich powder creates a clear and natural makeup.
- Art pearl: The velvet silky powder closely adheres to the skin and keeps it clean and neat, without powder
scattering.
Blusher
- T/M powders: Keeps your makeup, which easily becomes runny with sweat or sebum, looking fresh and healthy
glow, as a composite powder.
- Creates a healthy glowing and natural makeup look by scattering light.
- The plate-shaped pigment of sericite provides long-lasting colors and prevents your makeup from running or
looking greasy, keeping it looking always fresh.
- Art pearl’s fine particles are fluffy lightweight to the touch.
Highlighter
- Mica’s fine powder particles in plate-layer type adhere closely to your skin to create a clear and natural look.
- Micro-slip powder: Fine, silky powder particles make your makeup soft and supple skin without coming off.
- Coral powder and allantoin keep your makeup looking neat and fine.
Eye shadow(4)
* Includes;
Blusher (1)
Highlighter(1)
Eye shadow: 4 colors/ blusher: 1 color/ highlighter: 1 color

26. CHEEKROOM Lip Palette (2 types)
* Concept:
- Harmonization between skin and science
- Total kit for lip care & colorful lip makeup
- This 4 set-kit includes the luxury lip colors, the lipstick for shiny and smooth lips and the lip balm for
soft and supple lips.
- Glittering pearl makes your lips glitter.
* Main Ingredients & Descriptions:
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Lip Color(1)
Lip Colors
- Glittering pearl texture and luminous and elegant colors give you a confidence.
- Organic bio-marine and Lusplan provide adhesive suppleness to your lips.
- Tocopheryl acetate and jojoba oil keep your lips elastic and plump.
Shiny Lipstick
- Luxury & silky: Smooth pearl texture keeps your lips looking neat.
- Fresh and elegant color: Luxury pearl for sophisticated lip color
- Lanolin derivatives having high moisturizing properties and vitamin derivatives containing skin
care ingredients keep your lips elastic and plump.
Lip Balm
- Versagel M and fine particle pigment give a smooth skin feel and superior emollient effect.
- Provides a superior skin adhesion and spreadability to keep your makeup non-sticky neat.
- Tocopheryl acetate and moisture emollient keep your lips smooth, lively and lustrous.
Lip Color(2)
* Includes;
Shiny Lipstick(1)
Lip Balm(1)
- Lip Colors: 2 colors/ Shiny Lipstick: 1 color/ Lip Balm: 1 color
* Directions
- After applying a lipstick, recoat with a lip balm to create natural, soft and supple lips.