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What is the wave of 
music industry ©Mykaell S Riley 2014 
©Mykaell S Riley 2014
The Wave 
The wave is a combination of the marketing and 
media trends within the music industry, that deliver 
constant selection of: 
new Artists new Music new Trends -attached to 
these waves, is any area of business that would 
benefit from riding the waves. 
©Mykaell S Riley 2014
Riding The Wave Of The 
Music Industry 
Most musicians are driven by a toxic 
combination of emotion and passion 
©Mykaell S Riley 2014
Emotions and passion fuel who we are and our 
creative out put 
Who we are is a by product of everything we 
experience 
Experiences which are connected to the locations, 
community and the time a periods we occupy . 
Our creative output is indicative of our 
accumulative experience which ultimately we 
should constantly working to improve. 
©Mykaell S Riley 2014
The toxicity of this combination of 
emotion and passion is potentially 
hazardous to creatives 
Toxicity is the degree to which a substance can damage an organism. 
©Mykaell S Riley 2014
Innovators 
Underground /Online 
Early adopters 
National Charts 
Mainstream 
-recognized 
Musicians yearly ~Timeline 
Death or Hibernation 
TThhee SSttrreeeett 
Main Industry cycle 
MMuussiicc IInndduussttrryy ccyycclleess 
©Mykaell S Riley 20008 
Recognized as 
failing
How do you travel the timeline 
The industry runs on an official recognized 
yearly timeline (about their releases, 
campaigns etc.), but most musicians ignore 
it. Their activities remain unsynchronized 
they have no interest in conforming to an 
imposed creative schedule 
©Mykaell S Riley 2014
Timeline 
©Mykaell S Riley 2014
Music is generally working ? months ahead of the charts 
OVER GROUND CLUBS- The elite 
Online Sales & down loads 
Underground Club Scene- Early adopters 
BEDROOM PRODUCERS - Innovators 
NNAATTIIOONNAALL CCHHAARRTTSS TTOOPP TTEENN 
MMaaiinnssttrreeaamm 
Dropped out of the charts - Low fashion 
Signing on the dole 
TThhee SSttrreeeett 
Online Video/ You-tube 
Online Radio 
UUKK PPooppuullaarr MMuussiicc -- CCyyccllee 
©Mykaell S Riley 20009 
RReegguullaarr ffoollkk ggoo ttoo tthhee 
UUnniivveerrssiittyy ooff LLiiffee
digital-music-timeline 
a-timeline-of-how-the-music-industry-has-changed/
Britain has been at the forefront of music and fashion since the 60’s 
OVER GROUND CLUBS- The elite 
Online Sales & down loads 
Underground Club Scene- Early adopters 
BEDROOM PRODUCERS - Innovators 
NNAATTIIOONNAALL CCHHAARRTTSS TTOOPP TTEENN 
MMaaiinnssttrreeaamm 
LIVE /Touring 
Added Value/Branding 
Dropped out of the charts - Low fashion 
Clothes 
Cosmetics 
Jewelry 
Movies/Film/TV 
IPhone 
Death or Hibernation 
TThhee SSttrreeeett 
Online Video/ You-tube 
Online Radio 
UUKK MMuussiicc CCyycclleess && 
TTrreennddss 
IImmppaacctt,, hhuummoorr,, ssttyyllee wwiitt && iimmmmeeddiiaaccyy ©Mykaell S Riley 20008 
Plus Back Catalogue of Music & Fashion going back 50 years
The Wave 
The wave is a combination of the marketing and 
media trends within the music industry, that deliver 
constant selection of: 
new Artists new Music new Trends -attached to 
these waves is any area of business that would 
benefit from riding these waves. 
©Mykaell S Riley 2014
Behind In Front On Top In Side 
1 2 3 4 
TThhee WWaavvee 
Remain Behind Hits The Beach Solo 360 individual 
A trend is like a wave, not always visible, can be fun, 
sometimes powerful, potentially dangerous. 
©Mykaell S Riley 2014
©Mykaell S Riley 2014
Every generation has embraced technology to 
communicate music 
Technology impacts on your timeline and your and your cycle
Music & 
Money 
Mykaell S RileyⒸ2008
According to Billboard, executives in the major territories 
and at the major labels want to be able to stage 
simultaneous international releases. They hope to reboot 
the system in July 2015, after which record shops from 
Birmingham to Boston and Bangkok will all put out their new 
albums each Friday. 
Piracy is the main reason for this change. Often, new 
releases go on sale first in Australia on Friday, four days 
before the same music becomes available in the US.
Beyoncé’s surprise album release, last December, is also being cited 
as a main reason for this change. By becoming available for 
purchase everywhere at once, the singer’s fifth long-player benefited 
from a huge, worldwide response, breaking an iTunes sales record.
The combination of raw passion and emotion is 
most potent in our youth. Among other things 
it allows them focus, maximizing their potential 
to create - Blocking third party information, 
that challenges the individuals creative 
approach, allows the individual to be creative 
without restrictions 
©Mykaell S Riley 2014
©Mykaell S Riley 2014

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Mykaell Riley - Riding The Wave Of The Music Industry (Darker Music Talks November '14)

  • 1.
  • 2. What is the wave of music industry ©Mykaell S Riley 2014 ©Mykaell S Riley 2014
  • 3. The Wave The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of: new Artists new Music new Trends -attached to these waves, is any area of business that would benefit from riding the waves. ©Mykaell S Riley 2014
  • 4. Riding The Wave Of The Music Industry Most musicians are driven by a toxic combination of emotion and passion ©Mykaell S Riley 2014
  • 5. Emotions and passion fuel who we are and our creative out put Who we are is a by product of everything we experience Experiences which are connected to the locations, community and the time a periods we occupy . Our creative output is indicative of our accumulative experience which ultimately we should constantly working to improve. ©Mykaell S Riley 2014
  • 6. The toxicity of this combination of emotion and passion is potentially hazardous to creatives Toxicity is the degree to which a substance can damage an organism. ©Mykaell S Riley 2014
  • 7. Innovators Underground /Online Early adopters National Charts Mainstream -recognized Musicians yearly ~Timeline Death or Hibernation TThhee SSttrreeeett Main Industry cycle MMuussiicc IInndduussttrryy ccyycclleess ©Mykaell S Riley 20008 Recognized as failing
  • 8. How do you travel the timeline The industry runs on an official recognized yearly timeline (about their releases, campaigns etc.), but most musicians ignore it. Their activities remain unsynchronized they have no interest in conforming to an imposed creative schedule ©Mykaell S Riley 2014
  • 9. Timeline ©Mykaell S Riley 2014
  • 10. Music is generally working ? months ahead of the charts OVER GROUND CLUBS- The elite Online Sales & down loads Underground Club Scene- Early adopters BEDROOM PRODUCERS - Innovators NNAATTIIOONNAALL CCHHAARRTTSS TTOOPP TTEENN MMaaiinnssttrreeaamm Dropped out of the charts - Low fashion Signing on the dole TThhee SSttrreeeett Online Video/ You-tube Online Radio UUKK PPooppuullaarr MMuussiicc -- CCyyccllee ©Mykaell S Riley 20009 RReegguullaarr ffoollkk ggoo ttoo tthhee UUnniivveerrssiittyy ooff LLiiffee
  • 12. Britain has been at the forefront of music and fashion since the 60’s OVER GROUND CLUBS- The elite Online Sales & down loads Underground Club Scene- Early adopters BEDROOM PRODUCERS - Innovators NNAATTIIOONNAALL CCHHAARRTTSS TTOOPP TTEENN MMaaiinnssttrreeaamm LIVE /Touring Added Value/Branding Dropped out of the charts - Low fashion Clothes Cosmetics Jewelry Movies/Film/TV IPhone Death or Hibernation TThhee SSttrreeeett Online Video/ You-tube Online Radio UUKK MMuussiicc CCyycclleess && TTrreennddss IImmppaacctt,, hhuummoorr,, ssttyyllee wwiitt && iimmmmeeddiiaaccyy ©Mykaell S Riley 20008 Plus Back Catalogue of Music & Fashion going back 50 years
  • 13. The Wave The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of: new Artists new Music new Trends -attached to these waves is any area of business that would benefit from riding these waves. ©Mykaell S Riley 2014
  • 14. Behind In Front On Top In Side 1 2 3 4 TThhee WWaavvee Remain Behind Hits The Beach Solo 360 individual A trend is like a wave, not always visible, can be fun, sometimes powerful, potentially dangerous. ©Mykaell S Riley 2014
  • 16. Every generation has embraced technology to communicate music Technology impacts on your timeline and your and your cycle
  • 17.
  • 18. Music & Money Mykaell S RileyⒸ2008
  • 19.
  • 20. According to Billboard, executives in the major territories and at the major labels want to be able to stage simultaneous international releases. They hope to reboot the system in July 2015, after which record shops from Birmingham to Boston and Bangkok will all put out their new albums each Friday. Piracy is the main reason for this change. Often, new releases go on sale first in Australia on Friday, four days before the same music becomes available in the US.
  • 21. Beyoncé’s surprise album release, last December, is also being cited as a main reason for this change. By becoming available for purchase everywhere at once, the singer’s fifth long-player benefited from a huge, worldwide response, breaking an iTunes sales record.
  • 22.
  • 23. The combination of raw passion and emotion is most potent in our youth. Among other things it allows them focus, maximizing their potential to create - Blocking third party information, that challenges the individuals creative approach, allows the individual to be creative without restrictions ©Mykaell S Riley 2014

Hinweis der Redaktion

  1. The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection Artist new and music new trends
  2. We will talk generally - but normally because of the complexity of the subject area we will deal with: specific genre within a specific time period within a specific community attached to a specific location. Any ideas as to the reason for focusing on time period location community
  3. Emotions and passion inform who we are and our creative out put But who we are is a by product of everything we experience Our experiences are connected to locations and the related community and the time a period . At any point we are dealing with the accumulative experience is attached to a timeline
  4. This toxicity makes recognizing and completing this cycle challenging - however the cycle can be completed in a fraction of the time. What is a cycle - the point at which you should consider reinventing yourself
  5. It is possible to complete this cycle in a fraction of the time.
  6. At which point would the stylist get involved. What would be the keys objective of the the stylist. At which point would the designer get involved.
  7. At which point would the stylist get involved. What would be the keys objective of the the stylist. At which point would the designer get involved.
  8. We will talk generally - but normally because of the complexity of the subject area we will deal with: specific genre within a specific time period within a specific community attached to a specific location. Any ideas as to the reason for focusing on time period location community
  9. As creatives we aim to be successful - and we all believe we can transform that success into a career. Our challenge is to manufacture that first success.
  10. We communicate this passion and emotion via the technology available
  11. Its all about the money – not really most musicians don’t make a viable income.
  12. Like them or not they’re popular - heavily manufactured they are one reflection of where we are in terms of musical taste.