This document discusses keyword research as an important factor for link building strategies in SEO. It recommends researching keywords that potential customers are likely searching for and will find relevant results on a website. Several tools for conducting keyword research are described, including Google Suggest, Google Keyword Planner, and Wordtracker, which can help identify popular and relevant search terms. Conducting thorough keyword research is presented as the foundation for an effective link building strategy and overall SEO success.
2. SEO is a common word for those who already know how the
industry of internet works. But this is not just a simple work
that is done by most marketers. This is a very huge industry
wherein you have to know all its elements before you can
even make a strategy of your own. You can think of this as
a computer and its parts. Even though you know all its
hardware, it doesn’t mean you know how it works on the
inside. Usually you won’t know how the processor works
and how it distributes it use to other parts. Just like SEO,
you may know how SEO works or what SEO is but usually
there are people who don’t understand how it works. You
can usually look for someone who has expertise on this field
by looking at the internet. The most popular in Sydney is
Dogulin Digital which offers impressive SEO service and
has a great portfolio on what they do.
3. Anyway, there are also many forms of SEO wherein you can
use as an advantage for your business, one of this is the
link building.
But what is Link Building? This is like an art in SEO wherein
you do your own way to build links to your website. Its aims
are to increase the number and quality of the link that is
linked back to the website. Basically what you do here is to
acquire links from other websites that can give a link back to
you. There more quality links they gave to your site then the
higher the chances of making your website to the top.
4. HERE ARE SOME USEFUL
FACTOR AND TIPS THAT
YOU CAN USE FOR LINK
BUILDING
5. Keyword Research
We all know how research can impact your success. Actually research
is the very foundation you build for every strategy you will be using. You
need to consider the page where you want to build links or where you
want them to be linked back. How can you do that? You can only do that
by researching the right keyword. You need to create a keyword for your
page and use that as an anchor text for your link build.
Keyword research is a fundamental part of your SEO success. What
are keywords? This is the one that the researcher type on different
search engines. You can notice that most articles have an anchor text
within the body; this anchor text can be the keyword they used for that
certain topic. That anchor text will contain the links that directs to the
page where you want the researcher to be.
6. Keyword Research
How can keyword affect your website? By experience, keywords can
actually break or make your website. We all know how a visitor can go
to your site; it is either by direct visit or by organic visit. What is a direct
visit? Basically this is the people who already know your website; they
don’t need any search engines to get to your website. They just have
to type your domain to their browser. What are organic visits? This are
visits from people who used search engines like Google, Yahoo and
Bing to find your website and go there.
7. Keyword Research
Another important thing while you need to research for
keywords are about the customers or visitors you can
have. By having the right keyword for your website also
means having the right customer who you want to visit
your website. Example, let’s say that you manage to get
a keyword that most people use and that it can be link in
your website. The tendency is that they will visit your
site, but there are disadvantage in that. They might not
be happy with the result they found and might close the
browser immediately or worst is that they might give a
negative feedback. But managing to get a keyword
where people can be happy about the link’s result is
much better and might give you plus points to the search
engines.
8. Keyword Research
How can you determine the value of a certain
keyword? Basically a keyword can be useful if
it answers the following question:
– Would they find what they are looking for with that keyword?
– Will they be happy on what they find?
– Will the traffic given by this keyword be of any use or reward?
9. Keyword Research
If your answer is YES, then you can use that
keyword because more likely it will give you
benefits and will be useful in the near future.
The most common problem by marketers is
how to look or search for certain keywords.
10. Tool #1: Google Suggest
Have you ever experience typing some keywords using
Google? You can notice that Google suggest different topics
even if you are not yet done typing. This is called Google
Suggest which basically is an auto completion feature of
Google in search while typing to give popular searches.
Basically Google won’t suggest a keyword that is not search
by most people.
So what is the point? The point is that by using Google
Suggest, you can already have an idea on what most people
are searching. Since Google only suggest the keyword that
most people type in the search bar, then you know what
keyword you can use.
11. Tool #2: Google Keyword Planner
Are you familiar with keyword tool? This is a feature of
google wherein you can view on how many searches are
made by a certain keyword. But that feature has been
replaced which is now called the Google Keyword Planner.
This is an improved version of it, it actually a combined
feature of Google Keyword Tool and Traffic Estimator. What
is the advantage of this? You can now view keyword volume
on a hyper-local basis which is a good thing for businesses
that do local SEO.
12. Tool #3: Wordtracker
Wordtracker is also a good way to do keyword
research. This is a web based service that can
give you idea for additional keywords that might
work for your business. Not only that it helps you
with planning your keyword, it will also tell you how
competitive the keyword is and how many people
actually search for the keyword.
