The document provides details on designing album artwork and branding for a band. It includes examples of existing album covers that are effective and influence the design choices. Research was conducted on similar bands and genres to understand the target audience. The proposed album artwork design features the band logo prominently over a nature-themed background to represent the genre of happy, nature-inspired pop punk/rock music. Merchandise and other branding elements would similarly feature the band characters.

2. Elbow: build a rocket boys
Band name in red, only red writing on the page
Artwork, in the shape of an x but could be interpreted as an animal
Release date is key for this type of promotion
Hit singles included on the album
Reviews from big names, this shows reader what others think of this

3. The information showing the name
The bands logo and single and features of the
album.
Sponsor of the band, this shows the
publicity and how established the
band is

4. The album artwork that we came up with shows
the band and portrays our music and approach
to the genre we are in, I aim to design something
similar to this which is as effective as this.
The logo was aimed to look like paint I feel
this fits with the song, this will be used on
my album cover.

5. my final album cover, as I have done allot of research , the album covers are
extremely important and have to match the feel to the band and songs on it, i
have found a picture of a rope and edited the colour and the look of the texture
on this, I also did this to the writing and logo making them all match have used
the same font as I used on my previous album cover idea I have also made a
small fade to darker in the corners to make sure the rope and the writing stand
out of the cover to people, I feel this is fit to purpose, for not only the band but
for the music and idea behind the music

6. The self titled album by of mice and
men features the bands logo letter of a
& sign, this is places central to the
cover and is contrasted with bright
colours, the picture in the back ground
of waves is faded with the name of the
band in the back ground as well.

7. Fade black edges to make
the centre of the artwork
the point of focus
Textured letters and rope
to make the artwork look
3D
The fonts are quite similar but the size
difference is huge from the logo and the name
and are also meant to look like they have been
painted onto the artwork

9. Brand identity
Here is a small example of how a brand can be made just from album covers, as
you can see each album cover is cartoon and has a character central to the cover,
these covers where used to base t-shirts, merchandise and back drops o them
making the band easy to identify. The star and lead singer of the band features
on 4 out 6 of the covers, fans can recognize this.

11. Comparison of the two
This has the logo like mine The band logo is central over a
over the picture in the background I constructed in Photoshop
background the sticker the information is smaller then the
displays the information logo, this leads people to reading the
information after seeing the logo, also I
have included the sponsor of the band

12. Things I used to make my ancilary
Using Photoshop I managed to
get trees from a picture and the
sun and mountains , I managed
to fit this picture I took to the top
of the picture, a good base to put
my logo and text over.

13. Genre
I feel my genre has been
represented in the
ancillaries and the picture
of the band, 1 fits with this
idea of nature, 2 fits with
the lyrics of the song

14. Genre
•Happy
•Fitting with the
music
•And bond with
friends
•Nature
•Pop
punk/rock/alternat
ive

16. research
I had to find similar band to compare with mine to really give me an idea of
the audience I was looking to target
With all the album artworks I researched I decided to target 16+ male and
female and decided that the consisting factor of all of them is a picture
central to the cover I used and challenged this by flipping this idea of
having the artwork plain with the logo of the band being central.

17. I decide3d for my video to target such a niche market that the video
would have to have a light side in parallel to the song, this was done
with soft touch to the shot to make the video have a warm vibe about
it, this way the audience get the feeling of what it is like to be in the
band, this makes them feel closer to the band.

18. The rest of question 3 is
embedded in my blog through
the format of prezi