The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.

1. Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Danny Nugroho RP – 13967/PS/MM/06 Retnowulan – 19421/PS/MM/06

25. Industry and Competitive Analysis Generic Competitive Strategy

30. Site 7S Model Structure There are one store manager, one assistant manager, some shift supervisors and 16 partners/baristas

33. Site 7S Analysis Skills − coffee making − customer service − sales techniques

38. Starbucks Corporate Strategy