1. The Ultimate New York City Address
#dotnyc
Rachel Haot
Chief Digital Officer
City of New York
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Jeff Neuman
Vice President, Registry Services
Neustar, Inc.

2. BACKGROUND
• In 2012, the Internet Corporation for Assigned Names and
Numbers (ICANN) opened an application period for new generic
top-level domains (TLDs).
• TLDs are the portion of the URL to the “right of the dot” (.com,
.biz, .us, .net, etc.)
• City of New York, through Department of Information Technology
and Telecommunications applied for its own top-level domain
.nyc.
• Neustar awarded contract to manage .nyc through a competitive
procurement
• Passed ICANN initial evaluation and now in “contracting phase”.
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Proprietary and Confidential

3. WHO CAN REGISTER
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An entity or organization
that has a physical street
address in the City
Individuals whose primary
place of residence is in the
City
Proprietary and Confidential

4. PHASED LAUNCH
» Phase 1 - Sunrise (45 days)
Target date: May 2014
» Businesses, organizations or legal entities that have a registered trademark in the TM Clearinghouse,
physical address in the City. If multiple qualified applications received for same name, an auction will
be held to determine registrant.
» Phase 2 – City Government Affiliated (30 days)
Target date: June/July 2014
» Government organizations and departments and affiliations such as schools.nyc, doitt.nyc,
NYPD.nyc, fashionweek.nyc
» Phase 3 - Landrush (60 days)
Target date: August 2014
» Any Individual, Business, Organization or Legal Entity with an address in NYC. If multiple
applications received for same string, auction held to determine registrant.
» Phase 4 - General Availability
Target date: Oct 2014
» For all prospective registrants who have a physical address in NYC. First come first served process
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Proprietary and Confidential

5. TARGET TIMELINE
February
March
April
May
June/July
August
September
Month 1
Month 2
Month 3
Month 4
Month 5/6
Month 7
Month 8
Start of Sunrise
(45 Days)
Sunrise Auctions/
City Government
Affiliated (30 days)
Sunrise Names live
Landrush
Begins (60 days) /
1st Premium Name
Auction
Registry
Agreement
Signed
Pre-Delegation
Testing
Delegation/Notice
of Sunrise
Landrush
Ends
October
Month 9
General
Availability/
Landrush Auctions

6. LOCAL BUSINESSES & .NYC
Why Register a .nyc Domain Name?
Identify yourself, your business or organization with the power of the city's name.
A regular domain name merely says, I am a business online.
Owning a .nyc web address says:
I am a New York City business
I am a New York City organization
I am a New Yorker
.nyc is the ultimate web address for everything New York.
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Proprietary and Confidential

7. SAFEGUARDS FOR .NYC
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Nexus Policy with validation and active enforcement
Sunrise and Trademark claims processes
Uniform Dispute Resolution policy
Uniform Rapid Suspension
Whois Accuracy Program
No Proxy Registrations
Acceptable Use Policy
Malicious Monitoring Program
Proprietary and Confidential

8. NEUSTAR FACTS
KEY FACTS
Neustar, Inc. (NYSE: NSR) is a
trusted, neutral provider of real-time
information and analysis to the
communications services, financial
services, retail, media and advertising
sectors. Neustar applies its advanced,
secure technologies to help its clients
promote and protect their businesses.
Headquarters
Sterling, VA
Founded
1996
President & CEO
Lisa A. Hook
Stock Symbol
NYSE: NSR
Employees
~ 1,600
Customers
14,000+
FY 2012 Revenue
$831 million

9. KEEP IN TOUCH
• web:
mydotnyc.com
• twitter:
@dotnyc
• email:
info@mydotnyc.com
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#dotnyc
Proprietary and Confidential