First time introducing my 'Roadmapping' concept. I've developed a template for capturing needs, segments and features and a method for translating these into a roadmap. This template is then mapped to the known BMC (Business Model Canvas) for business modeling.

1. Starting up
Roadmapping  Business Modeling
June, 2014

2. About Me

3. 1st start-up
Chaos Dimention
3D data visualization
Achievements
1. Paid PoC with Fonterra*
2. Provisional patent
3. Joined incubator
* 3rd largest dairy manufacturer in the world
Founder, Chief Product Officer

4. 2nd start-up
5skills
Anonymous and
passive job seeking
Achievements
1. 1st place at start-up
competition
2. Accelerator
Founder, Chief Product Officer

5. Working with start-ups
Responsibilities
1. Product roadmap
2. User behavior analysis
3. Creating MRDs & PRDs
ClickDimensions
B2B marketing
automation
Product Manager

6. Previously
Responsibilities
1. Product roadmap
2. User behavior analysis
3. Creating MRDs & PRDs
Powtoon
Awesome animated
presentations
Product Manager

7. 6 steps from startup to business
1. The raw idea
2. Distilling idea -> finding the niche
3. Growth engine
4. Early adopters
5. First sale
6. Scaling

8. 6 steps from startup to business
1. The raw idea
2. Distilling idea -> finding the niche
3. Growth engine
4. Early adopters
5. First sale
6. Scaling

9. Some basic marketing

10. The 4 P’s

11. Maslow’s hierarchy of needs

12. Perceived value

13. Competitive forces

14. Niche-finding: Goals
1. Find the Unique Selling Proposition
2. The quickest way to find a market entry point
3. Razor-sharp market niche
4. Crystal clear message
5. First feature -> solution for basic need
6. Identify valid business model

15. Niche-finding: Goals
1. Find the Unique Selling Proposition
2. The quickest way to find a market entry point
3. Razor-sharp market niche
4. Crystal clear message
5. First feature -> solution for basic need
6. Identify valid business model

16. The market

17. Finding the niche

18. Adoption process

19. Introducing
Continuous and rapid
validation

20. Lean start-up
0 waste Iterate

21. Lean start-up

22. A lean iteration
1. Research -> initial feedback
2. Re-purpose tools -> quick validation
3. Rapid prototyping -> validation via faking
4. Product v1 -> beta
5. Go to step 1

23. Niche finding + Lean start-up =
Roadmapping

24. A Roadmapping iteration
1. User segments
2. Barriers to entry
3. User needs
4. Usage patterns
5. Features
6. Perceived value
7. Competition
Iterate

25. Roadmapping Template

26. The ‘when to stop’ checklist
> 15 early adopters
Physically reachable users
Low barrier to entry
Simple business model
Self propelling engine

27. A business model
“the totality of how a company selects its
customers, defines and differentiates it
offerings, defines the tasks it will perform itself
and those it will outsource, configures its
resources, goes to market, creates utility for
customers and captures profits.”
Adrian J. Slywotzky

28. History
Pipes Platform

29. Business model types
• Subscription
• Loyalty, community
• Freemium
• Privacy (Prezi)
• Watermark
• Advertising
• Utility on-demand, based on usage
• Premium
• Open-source
• Network effect
• Auction / Merchant

30. Business model type - examples
• Facebook : Network effect / community
• LinkedIn : Network effect, Freemium, Utility
• Powtoon : Freemium, Utility

31. Frameworks
1. Business reference model
2. Component business model
3. Business model canvas

32. Frameworks
1. Business reference model
2. Component business model
3. Business model canvas

33. Business model canvas template

34. Business model canvas template
Who?How? What?
How much?

35. WHO ?
Mass
Niche
Segmented
Diversified
Multi-sided platforms
Personal assistance
Dedicated personal
assistance
Self-service
Automated service
Communities
Co-creation
Sales force
Web sales
Own stores
Partner stores
Wholesaler
Segments Relationship Channels

36. WHAT ?
Newness
Performance
Customization
“Getting the job done”
Design
Brand / status
Price
Value proposition

37. HOW ?
Economies of scale
Reduction of risk
Acquisition of
specific resources
Production
Problem solving
Platform /
network
Physical
Intellectual
Human
Financial
Partners Activities Resources

38. HOW MUCH ?
Cost-driven
Value-driven
Fixed-costs
Variable costs
Economies of scale
Economies of scope
Asset sale
Usage fee
Subscription fee
Lending / renting / leasing
Licensing
Brokerage
Advertising
Cost structure Revenue streams

39. Roadmapping Business modeling

40. Roadmapping  BMC
1. Customer segment
2. Relationship
3. Channels / distribution
4. Value proposition
5. Partners
6. Activities
7. Resources
8. Cost structure
9. Revenue
1. User segments
2. Barriers to entry
3. User needs
4. Usage patterns
5. Features
6. Perceived value
7. Competition

41. Roadmapping  BMC
1. Customer segment
2. Relationship
3. Channels / distribution
4. Value proposition
5. Partners
6. Activities
7. Resources
8. Cost structure
9. Revenue
1. User segments
2. Barriers to entry
3. User needs
4. Usage patterns
5. Features
6. Perceived value
7. Competition
Product + Market The business + $$

42. Translating needs to revenue
Basic need + Used daily = Paid feature

43. Example – iPod / iTunes

44. Build your own BMC
http://bmfiddle.com/

45. Example - Powtoon
Basic need + Used daily = Paid feature

46. Tomer Sagi
052 868-4411
tomer@tomersagi.com