He was a player. Not because he became rich. Not because he became famous. Not even because he got things right. Rather, he played the game. In other words, he didn't sit on the sidelines. He didn't waste time watching the world go by as it was undergoing the most profound shift of basic premises in recent history. Tom Peters (describing his own desired epitaph) - World renown business author and strategy guru Join us as we explore how to be a player in the Social Media revolution. In this session we will discuss: * Social media strategies and how not to get burned by Netiquite * A survey of vital tools and sites to help you more quickly leverage the power of social * Actionable first steps for building your social presence Attendees will leave equipped with the fundamentals to get you off the bench and start playing for fun and profit.

1. How to be a social media player 02.16.10 [MM.DD..YY] [PRESENTER] photo by: flickr.com/photos/mrhappy8 Twitter: @levelten_tom | hashtag: #accretive

2. he was a player Thomas J. Peters 1942 – whenever He was a Player Not he got rich. Not he became famous. Not even he got things right. Rather, he was a player. In other words, he did not sit on the sidelines and watch the world go by as it was undergoing the most profound shift of basic premises in the last several hundred years, if not the last thousand or so years. - Tom Peters

3. social media for fun and profit Where do I go What are the first steps once I get there How do I act photo by: flickr.com/photos/mrhappy8

5. You have two ears and one mouth. You should listen more than you speak

6. Do unto others as you would have them do unto youflickr.com/photos/katieharbath

7. more human 1. Be human 2. Be one of us 3. Be trusted 4. Be a game changer flickr.com/photos/bensutherland/2273567157

8. the trusted advisor

10. flickr.com/photos/dougbelshaw/4016886839/

12. Socializing

13. Fan Pages & Groups

17. Input your interestsJoin groups Attend meetups

19. Personal brand

20. Join the blogosphereGetting started Register for free solutions (WordPress.com, Blogger.com) or Setup hosted platform (WordPress, TextPad, Drupal) Pick a good name Read other blogs and comment Write posts on your blog

22. Light weight networking

23. Crowdsourcing

24. Quick news

25. Education

26. Brand monitoringGetting started Register Setup bio & link Download TweetDeck Search on interest. (TweetDeck & twellow.com) Follow people Tweet

28. Video blogging

29. Team videos

30. Viral videos

31. Thought leadership video

33. Professional photos

34. Team photos

37. Ustream – free live video streaming

38. FourSquare – checkin game

39. Yelp – places and business reviews

40. Posterous – Social aggregation

42. Finding like minded individuals

43. Thought leadership

45. Connections

46. Groups

47. Events

48. Answers

49. Jobs

52. Joining groups allow you to connect with group members

53. Ask for recommendations

54. Establish expertise with answers and keywords in profile

56. Groups for businesses

57. Single profile picture

58. Cross integration

59. Put social contact info on business cards

60. Social listeners (Google reader)

61. Mobile appsflickr.com/photos/stevendepolo/3377332163

63. Facebook Cheat Sheet

64. LinkedIn Cheat Sheet

65. Using Twitter for Business