An inspirational Mobile Sportsbook Case Study (@iGaming Barcelona 25 Oct 2014) by Tom Claes, Panenka76 / WebComrades (45min-60min)
See the presentation including all videos: https://www.youtube.com/watch?v=vDKL-nsQ4q8
Agenda iGaming Barcelona 25/10/2014 @15:00 at CCIB (http://www.ccib.es)
Learn how to become the next mobile sportsbook superstar from Tom Claes, CEO at Panenka76 & WebComrades.
This session should be an inspiration and a call for mobile & cross-device projects. We’re convinced that new media is dead, mobile is mainstream, social media is just media and wearables are the beginning of a connected world.
Tom Claes, Managing Director & Founder
Panenka76 / WebComrades
http://www.panenka76.com
hello@panenka76.com
twitter @tomdebelg
http://www.igbaffiliate.com/events/ba...
(c) Some content has been used as an inspiration to make this inspirational keynote and is not ours. Thanks to all sources, from Captain Kirk over Batman & Robin to Mr. Miyagi.
10. 86%
of time spent on mobile
is through apps.
Tom Claes - hello@panenka76.com - Panenka76 Flurry Q3 2014
11. +
Mobile is the #1 key growth driver for the gambling industry.
Mobile revenue is by avrg. 29% of the gambling industry.
But some operators have already passed 50%.
!
Operators do not (yet) have consistent reporting standards
(KPIs) regarding their mobile revenues.
!No bullet-proof tools for affiliates to track direct rev shares.
But that’s about to change.
MECN
-
Tom Claes - hello@panenka76.com - Panenka76
13. ?
Y’ALL KNOW about
SPORTSBOOK, RIGHT?
Tom Claes - hello@panenka76.com - Panenka76
14. MOBILE SPORTSBOOK
IS BIG BU$INE$$
Tom Claes - hello@panenka76.com - Panenka76 but the competition is fierce
15. mobi£€
$port$book
r€v€nu€
already counts for
25% to 60% of the
total sportsbook revenue
in some European markets.
Tom Claes - hello@panenka76.com - Panenka76 Trier
18. ?
DEFINE A SUPERHERO?
Tom Claes - hello@panenka76.com - Panenka76
19. Tom Claes - hello@panenka76.com - Panenka76
superhero/ˈsuːpəˌhɪərəʊ/
1. a fictional hero having
extraordinary or superhuman powers;
2. an exceptionally skillful or
successful person.
20. superhero/ˈsuːpəˌhɪərəʊ/
1. a fictional hero having
extraordinary or superhuman powers;
2. an exceptionally skillful or
successful person.
22. Tom Claes - hello@panenka76.com - Panenka76
THEY Stand up for their people
THEY TAKE THE TRUE. The co oJUleMsPt. s. u.p HeErAhDe rDoOeWsN c.an fly
TAKE DIFFERENT ROADS
AND FLY THEIR BUSINESS IN SMALL TEAMS
THEN TAKE A CALCULATED RISK
AND TRAIN EVERY DAY
THEY EXPERIMENT IN THE DARK
ANALYSE THE SITUATION
TO SHOW-OFF AT DAYLIGHT
AIMING FOR A GOOD ENDING.
VIDEO
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3. SUPERHERO
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3. SUPER-SKILLED HUMANS
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OLD Superheroes are done.
It’s just hard HUMAN work
and no excuses.
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Being on top of a (mobile) business is hard.
If it wasn’t hard…
Everyone would be doing it.
The hard is what makes it great.
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FORCES US TO FOCUS.
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CASE #1
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Our company’s active users from start till now
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Our first mobile app. A World Cup predictor game.
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Zooming-in…
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DONE
TAKING THE JUMP, HEAD DOWN
34. A LOT
OF THINGS
HAPPENED.
B2B STUFF,
CONSULTING,
SOCIAL MEDIA
ADVISORY,
TEAM EXPANSION.
RESEARCH
LEARNING SKILLS
ANALYZING…
Tom Claes - hello@panenka76.com - Panenka76
35. Tom Claes - hello@panenka76.com - Panenka76
NEW PROJECT INCOMING
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ANALYZING THE SITUATION
37. OK? GO!
Tom Claes - hello@panenka76.com - Panenka76
38. Unibet Sports TV Guide
Tom Claes - hello@panenka76.com - Panenka76
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App #2
A Sports TV guide application for Unibet
SWEDEN
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A Sports TV guide application for Unibet
SWEDEN DENMARK NORWAY FINLAND
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A Sports TV guide application for Unibet
SWEDEN DENMARK NORWAY FINLAND
BELGIUM THE NETHERLANDS ITALY SPAIN
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A Sports TV guide application for Unibet
SWEDEN DENMARK NORWAY FINLAND
BELGIUM THE NETHERLANDS ITALY SPAIN
GREECE UNITED KINGDOM PORTUGAL
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A Sports TV guide application for Unibet
SWEDEN DENMARK NORWAY FINLAND
BELGIUM THE NETHERLANDS ITALY SPAIN
GREECE UNITED KINGDOM PORTUGAL
API WEBSITE WIDGETS
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SPEED OF EXECUTION = A WINNER
55. 3.0
Tom Claes - hello@panenka76.com - Panenka76
The cadet's logic is sound and
unmatched in xenolinguistics.
We would be wise to accept this
offer and release the app.
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SPORTS DATA AND ODDS
INTEGRATIONS BECAME
OUR CORE COMPETENCE
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UNIBET APP SHORTLIST
+
All apps available on both iOS and Android, have odds integrated, banners and
livescore. How about adding a bet slip? Push notifications? Tablet versions?
70. Nominated by Elle Magazine
as the “Young Talents of 2014”,
the Panenka76 team consists
of mobile expert that have
previously earned their stripes
at WebComrades, the mobile
development agency of
international clients as
Telefonica/O2, Unibet,
Clear Channel, BuzziSpace,
City of Antwerp and more.
With the high demand for
sports applications,
the WebComrades team will
now get some
brothers & sisters that will
focus on sports apps.
Power-play guaranteed!
team
Tom Claes - hello@panenka76.com - Panenka76
71. Tom Claes - hello@panenka76.com - Panenka76
2010 2014
since today
application development
100% sports
app development
+
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SPORTS BUSINESS
IS HERE TO STAY
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Our tipping point
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back
to start
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“The new breed of businesses
don’t need scaled down versions
of “enterprise apps” or “small
business” apps…
1/3
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…new types of software.
…brand new thinking.
…apps that can’t be categorized.
…apps that break the rules*
(*that no longer apply)
2/3
They need
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Apps that are
…simpler, smaller, less.
3/3
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“Peace of Mind
?
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CREATIVE ERA FOR
SMALL BUSINESSES
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Small bu$ine$$
sounds
bad…
…unless you have robots.
Robots that multiply your output
so humans can focus on creativity.
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Nope. Not these robots.
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Not this one either.
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Sorry.
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That’s more like it.
88. THE FRAMEWORK. HAL9000. anno 2014.
“I’m not afraid.
I can do that, Dave.”
Tom Claes - hello@panenka76.com - Panenka76
89. today’s
Tom Claes - hello@panenka76.com - Panenka76
WE CREATED
our “A SPORTS(BOOK) FRAMEWORK”
90. WE NOW BUILD BET SLIPS,
INTEGRATED WITH
BET PROVIDERS APIs.
NEW
Tom Claes - hello@panenka76.com - Panenka76
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Own (app) ideas
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FREE periodic world cup calendar
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FOR SALE on the web
by anonymous merchant
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“MIXING OLD CONCEPTS
WITH MODERN TECHNOLOGY”
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“Somebody, somewhere
solved your problem
for different reasons
in different circumstances”
inspired by SixFingers.nl
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CATEGORY STEALING
AS INSPIRATION
101. like
Tom Claes - hello@panenka76.com - Panenka76
Antonin Panenka
1976
in
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WHAT PEOPLE SAID
Genius, risky, original, innovative, slightly
insane, pure emotion…but trained to score.
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sports
At Panenka76 we're going for
and that doesn't mean just football.
104. football
True. We have made some top scoring
!
!
!
apps, popular all over Europe.
Standard de Liège (BE)
FC Midtjylland (DK)
Ajaxfans (NL)
Tom Claes - hello@panenka76.com - Panenka76
105. We could as well shoot some hoops together during a brainstorm
cycling
and work out apps for basketball, ice hockey,
!
!
!
,
or whatever sport you like Tom Claes - hello@panenka76.com - Panenka76
106. running
Why not a fan-based
app, connecting thousands of fanatic people
participating in these big mass media events? Tom Claes - hello@panenka76.com - Panenka76
107. data
As long as there is
there's hope. We'll help you convert your sports business
into apps and services that are mobile, social and user/fan-driven.
Tom Claes - hello@panenka76.com - Panenka76
108. data
is crucial.
But it’s not the holy grail. Tom Claes - hello@panenka76.com - Panenka76
109. BIG DATA
BIG BUZZWORD
Tom Claes - hello@panenka76.com - Panenka76
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really cool, but useless
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(how affiliates think)
“Our business is small.
How can we find
the right* data supplier?”
*affordable, simple-to-use, fast, one-stop-shop,…
112. (how dHaOtWa Y sOeUl lTeHrIN tKhink)
“Your business is small.
How can we grow with
your business?”
Tom Claes - hello@panenka76.com - Panenka76
113. data seller (don’ts)
STOP selling based on…
….the shoes I’m wearing
…the car I’m driving
…the clients we (might) have
…the number of apps using data
Tom Claes - hello@panenka76.com - Panenka76
114. PLEASE…
STOP ACTING LIKE
CAR SALESMEN
Tom Claes - hello@panenka76.com - Panenka76
115. data seller (DO’s)
START selling data based on…
….cherry-picking data model
…pay-per-volume models
…auto-cashier & payments rev
Tom Claes - hello@panenka76.com - Panenka76
116. Cherry-picking data
client chooses what he pays for in detail
competition livescore
team line-up
team formations
player nicknames
player pictures
player bio
player history
player twitter handle
player facebook fanpage
EUR 25
EUR 5
EUR 0
EUR 1
EUR 10
EUR 5
EUR 2
EUR 1
EUR 1
Your current data pack selection EUR 50
YOUR
DATA
CART
ORDER
Tom Claes - hello@panenka76.com - Panenka76
117. Pay-per-volume
small apps = small business
big apps = big business
Tom Claes - hello@panenka76.com - Panenka76 example from parse.com
118. How to deliver?
what export format would you like
.json .xml <widget> push
Tom Claes - hello@panenka76.com - Panenka76
119. Check-out and pay
with integrated online payment solutions
paypal stripe iDeal other?
Tom Claes - hello@panenka76.com - Panenka76
120. data seller (DO’s)
small apps
automated business
big apps tailor-made business
Tom Claes - hello@panenka76.com - Panenka76