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Tom Claes - hello@panenka76.com - Panenka76 
HOW TO BECOME A 
MOBILE SPORTSBOOK 
SUPERHERO? by Tom Claes
That’s actually 3 important words 
1 
MOBILE 
2 
SPORTSBOOK 
3 
SUPERHERO 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
1. MOBILE
Tom Claes - hello@panenka76.com - Panenka76 
? 
WHO IN THE ROOM DOES NOT 
HAVE A SMARTPHONE?
ACCEPTABLE IN THE 80s 
Excuse me? 
- I said I don’t have a smartphone. 
Tom Claes - hello@panenka76.com - Panenka76 
VIDEO
83% 
By 2015… 
of the internet usage 
will come from mobile phones. 
source: Emarketer 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76
79% 
TODAY already 
of the internet usage 
comes from mobile phones. 
source: Emarketer 
because… 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76
86% 
of time spent on mobile 
is through apps. 
Tom Claes - hello@panenka76.com - Panenka76 Flurry Q3 2014
+ 
Mobile is the #1 key growth driver for the gambling industry. 
Mobile revenue is by avrg. 29% of the gambling industry. 
But some operators have already passed 50%. 
! 
Operators do not (yet) have consistent reporting standards 
(KPIs) regarding their mobile revenues. 
!No bullet-proof tools for affiliates to track direct rev shares. 
But that’s about to change. 
MECN 
- 
Tom Claes - hello@panenka76.com - Panenka76
2. SPORTSBOOK 
Tom Claes - hello@panenka76.com - Panenka76
? 
Y’ALL KNOW about 
SPORTSBOOK, RIGHT? 
Tom Claes - hello@panenka76.com - Panenka76
MOBILE SPORTSBOOK 
IS BIG BU$INE$$ 
Tom Claes - hello@panenka76.com - Panenka76 but the competition is fierce
mobi£€ 
$port$book 
r€v€nu€ 
already counts for 
25% to 60% of the 
total sportsbook revenue 
in some European markets. 
Tom Claes - hello@panenka76.com - Panenka76 Trier
3. SUPERHERO 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76
? 
DEFINE A SUPERHERO? 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
superhero/ˈsuːpəˌhɪərəʊ/ 
1. a fictional hero having 
extraordinary or superhuman powers; 
2. an exceptionally skillful or 
successful person.
superhero/ˈsuːpəˌhɪərəʊ/ 
1. a fictional hero having 
extraordinary or superhuman powers; 
2. an exceptionally skillful or 
successful person.
“Superheroes 
are humanS”
Tom Claes - hello@panenka76.com - Panenka76 
THEY Stand up for their people 
THEY TAKE THE TRUE. The co oJUleMsPt. s. u.p HeErAhDe rDoOeWsN c.an fly 
TAKE DIFFERENT ROADS 
AND FLY THEIR BUSINESS IN SMALL TEAMS 
THEN TAKE A CALCULATED RISK 
AND TRAIN EVERY DAY 
THEY EXPERIMENT IN THE DARK 
ANALYSE THE SITUATION 
TO SHOW-OFF AT DAYLIGHT 
AIMING FOR A GOOD ENDING. 
VIDEO
Tom Claes - hello@panenka76.com - Panenka76 
3. SUPERHERO
Tom Claes - hello@panenka76.com - Panenka76 
3. SUPER-SKILLED HUMANS
Tom Claes - hello@panenka76.com - Panenka76 
OLD Superheroes are done. 
It’s just hard HUMAN work 
and no excuses.
Tom Claes - hello@panenka76.com - Panenka76 
Being on top of a (mobile) business is hard. 
If it wasn’t hard… 
Everyone would be doing it. 
The hard is what makes it great.
Tom Claes - hello@panenka76.com - Panenka76 
FORCES US TO FOCUS.
Tom Claes - hello@panenka76.com - Panenka76 
CASE #1
Tom Claes - hello@panenka76.com - Panenka76 
Our company’s active users from start till now
Tom Claes - hello@panenka76.com - Panenka76 
Our first mobile app. A World Cup predictor game.
Tom Claes - hello@panenka76.com - Panenka76 
Zooming-in…
TAKING THE JUMP, HEAD DOWN
Tom Claes - hello@panenka76.com - Panenka76 
DONE 
TAKING THE JUMP, HEAD DOWN
A LOT 
OF THINGS 
HAPPENED. 
B2B STUFF, 
CONSULTING, 
SOCIAL MEDIA 
ADVISORY, 
TEAM EXPANSION. 
RESEARCH 
LEARNING SKILLS 
ANALYZING… 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
NEW PROJECT INCOMING
Tom Claes - hello@panenka76.com - Panenka76 
ANALYZING THE SITUATION
OK? GO! 
Tom Claes - hello@panenka76.com - Panenka76
Unibet Sports TV Guide 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
App #2 
A Sports TV guide application for Unibet 
SWEDEN
Tom Claes - hello@panenka76.com - Panenka76 
A Sports TV guide application for Unibet 
SWEDEN DENMARK NORWAY FINLAND
Tom Claes - hello@panenka76.com - Panenka76 
A Sports TV guide application for Unibet 
SWEDEN DENMARK NORWAY FINLAND 
BELGIUM THE NETHERLANDS ITALY SPAIN
Tom Claes - hello@panenka76.com - Panenka76 
A Sports TV guide application for Unibet 
SWEDEN DENMARK NORWAY FINLAND 
BELGIUM THE NETHERLANDS ITALY SPAIN 
GREECE UNITED KINGDOM PORTUGAL
Tom Claes - hello@panenka76.com - Panenka76 
A Sports TV guide application for Unibet 
SWEDEN DENMARK NORWAY FINLAND 
BELGIUM THE NETHERLANDS ITALY SPAIN 
GREECE UNITED KINGDOM PORTUGAL 
API WEBSITE WIDGETS
Tom Claes - hello@panenka76.com - Panenka76 
SPEED OF EXECUTION = A WINNER
YEAH SURE. Tom Claes - hello@panenka76.com - Panenka76
a client smiling Tom Claes - hello@panenka76.com - Panenka76 
It convinced our client. 
We were given another mission.
Tom Claes - hello@panenka76.com - Panenka76 
A Football Livescore application
Tom Claes - hello@panenka76.com - Panenka76 
VIDEO
1.0 
Tom Claes - hello@panenka76.com - Panenka76
1.0 
Tom Claes - hello@panenka76.com - Panenka76 
The statistical likelihood that this 
app will succeed is less than 4.3%.
1.0 
Tom Claes - hello@panenka76.com - Panenka76 
Please. Re-work.
2.0 
Tom Claes - hello@panenka76.com - Panenka76
2.0 
Tom Claes - hello@panenka76.com - Panenka76 
I would cite regulation, but I know 
you will simply ignore it.
3.0 
Tom Claes - hello@panenka76.com - Panenka76
3.0 
Tom Claes - hello@panenka76.com - Panenka76 
The cadet's logic is sound and 
unmatched in xenolinguistics. 
We would be wise to accept this 
offer and release the app.
Tom Claes - hello@panenka76.com - Panenka76 
SPORTS DATA AND ODDS 
INTEGRATIONS BECAME 
OUR CORE COMPETENCE
Tom Claes - hello@panenka76.com - Panenka76 
UNIBET APP SHORTLIST 
+ 
All apps available on both iOS and Android, have odds integrated, banners and 
livescore. How about adding a bet slip? Push notifications? Tablet versions?
Tom Claes - hello@panenka76.com - Panenka76
5 APPS 
OF 
1 BRAND 
IN THE 
TOP 40 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
You might think the only way is up. 
But you need to keep on reinventing your business.
Tom Claes - hello@panenka76.com - Panenka76 
OLD WAYS 
WON’T OPEN 
NEW DOORS 
OLD WAYS 
WON’T OPEN 
NEW DOORS
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
GO FROM ‘APP’ 
TO ‘SERVICE’
Tom Claes - hello@panenka76.com - Panenka76 
1. PROVEN CONCEPT
Tom Claes - hello@panenka76.com - Panenka76 
1. PROVEN CONCEPT 
create a framework
Tom Claes - hello@panenka76.com - Panenka76 
1. PROVEN CONCEPT 
create a framework 
2. LOCAL SPIN-OFFS
Tom Claes - hello@panenka76.com - Panenka76 
1. PROVEN CONCEPT 
create a framework 
2. LOCAL SPIN-OFFS 
develop modules & components
Tom Claes - hello@panenka76.com - Panenka76 
1. PROVEN CONCEPT 
create a framework 
2. LOCAL SPIN-OFFS 
develop modules & components 
3. NEW TERRITORIES
Unibet Tennis Livescore 
Unibet 
Tennis Livescore 
Tom Claes - hello@panenka76.com - Panenka76
Nominated by Elle Magazine 
as the “Young Talents of 2014”, 
the Panenka76 team consists 
of mobile expert that have 
previously earned their stripes 
at WebComrades, the mobile 
development agency of 
international clients as 
Telefonica/O2, Unibet, 
Clear Channel, BuzziSpace, 
City of Antwerp and more. 
With the high demand for 
sports applications, 
the WebComrades team will 
now get some 
brothers & sisters that will 
focus on sports apps. 
Power-play guaranteed! 
team 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
2010 2014 
since today 
application development 
100% sports 
app development 
+
Tom Claes - hello@panenka76.com - Panenka76 
SPORTS BUSINESS 
IS HERE TO STAY
Tom Claes - hello@panenka76.com - Panenka76 
Our tipping point
Tom Claes - hello@panenka76.com - Panenka76 
back 
to start
Tom Claes - hello@panenka76.com - Panenka76 
“The new breed of businesses 
don’t need scaled down versions 
of “enterprise apps” or “small 
business” apps… 
1/3
Tom Claes - hello@panenka76.com - Panenka76 
…new types of software. 
…brand new thinking. 
…apps that can’t be categorized. 
…apps that break the rules* 
(*that no longer apply) 
2/3 
They need
Tom Claes - hello@panenka76.com - Panenka76 
Apps that are 
…simpler, smaller, less. 
3/3
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
Peek Calendar
Tom Claes - hello@panenka76.com - Panenka76 
?
Tom Claes - hello@panenka76.com - Panenka76 
“Peace of Mind 
?
Tom Claes - hello@panenka76.com - Panenka76 
CREATIVE ERA FOR 
SMALL BUSINESSES
Tom Claes - hello@panenka76.com - Panenka76 
Small bu$ine$$ 
sounds 
bad… 
…unless you have robots. 
Robots that multiply your output 
so humans can focus on creativity.
Tom Claes - hello@panenka76.com - Panenka76 
Nope. Not these robots.
Tom Claes - hello@panenka76.com - Panenka76 
Not this one either.
Tom Claes - hello@panenka76.com - Panenka76 
Sorry.
Tom Claes - hello@panenka76.com - Panenka76 
That’s more like it.
THE FRAMEWORK. HAL9000. anno 2014. 
“I’m not afraid. 
I can do that, Dave.” 
Tom Claes - hello@panenka76.com - Panenka76
today’s 
Tom Claes - hello@panenka76.com - Panenka76 
WE CREATED 
our “A SPORTS(BOOK) FRAMEWORK”
WE NOW BUILD BET SLIPS, 
INTEGRATED WITH 
BET PROVIDERS APIs. 
NEW 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
Own (app) ideas
Tom Claes - hello@panenka76.com - Panenka76 
FREE periodic world cup calendar
Tom Claes - hello@panenka76.com - Panenka76 
FOR SALE on the web 
by anonymous merchant
Tom Claes - hello@panenka76.com - Panenka76 
“MIXING OLD CONCEPTS 
WITH MODERN TECHNOLOGY”
Tom Claes - hello@panenka76.com - Panenka76 
“Somebody, somewhere 
solved your problem 
for different reasons 
in different circumstances” 
inspired by SixFingers.nl
Tom Claes - hello@panenka76.com - Panenka76 
CATEGORY STEALING 
AS INSPIRATION
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76
minimal Tom Claes - hello@panenka76.com - Panenka76
experimental Tom Claes - hello@panenka76.com - Panenka76
like 
Tom Claes - hello@panenka76.com - Panenka76 
Antonin Panenka 
1976 
in
Tom Claes - hello@panenka76.com - Panenka76 
WHAT PEOPLE SAID 
Genius, risky, original, innovative, slightly 
insane, pure emotion…but trained to score.
Tom Claes - hello@panenka76.com - Panenka76 
sports 
At Panenka76 we're going for 
and that doesn't mean just football.
football 
True. We have made some top scoring 
! 
! 
! 
apps, popular all over Europe. 
Standard de Liège (BE) 
FC Midtjylland (DK) 
Ajaxfans (NL) 
Tom Claes - hello@panenka76.com - Panenka76
We could as well shoot some hoops together during a brainstorm 
cycling 
and work out apps for basketball, ice hockey, 
! 
! 
! 
, 
or whatever sport you like Tom Claes - hello@panenka76.com - Panenka76
running 
Why not a fan-based 
app, connecting thousands of fanatic people 
participating in these big mass media events? Tom Claes - hello@panenka76.com - Panenka76
data 
As long as there is 
there's hope. We'll help you convert your sports business 
into apps and services that are mobile, social and user/fan-driven. 
Tom Claes - hello@panenka76.com - Panenka76
data 
is crucial. 
But it’s not the holy grail. Tom Claes - hello@panenka76.com - Panenka76
BIG DATA 
BIG BUZZWORD 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76 
really cool, but useless
Tom Claes - hello@panenka76.com - Panenka76 
(how affiliates think) 
“Our business is small. 
How can we find 
the right* data supplier?” 
*affordable, simple-to-use, fast, one-stop-shop,…
(how dHaOtWa Y sOeUl lTeHrIN tKhink) 
“Your business is small. 
How can we grow with 
your business?” 
Tom Claes - hello@panenka76.com - Panenka76
data seller (don’ts) 
STOP selling based on… 
….the shoes I’m wearing 
…the car I’m driving 
…the clients we (might) have 
…the number of apps using data 
Tom Claes - hello@panenka76.com - Panenka76
PLEASE… 
STOP ACTING LIKE 
CAR SALESMEN 
Tom Claes - hello@panenka76.com - Panenka76
data seller (DO’s) 
START selling data based on… 
….cherry-picking data model 
…pay-per-volume models 
…auto-cashier & payments rev 
Tom Claes - hello@panenka76.com - Panenka76
Cherry-picking data 
client chooses what he pays for in detail 
competition livescore 
team line-up 
team formations 
player nicknames 
player pictures 
player bio 
player history 
player twitter handle 
player facebook fanpage 
EUR 25 
EUR 5 
EUR 0 
EUR 1 
EUR 10 
EUR 5 
EUR 2 
EUR 1 
EUR 1 
Your current data pack selection EUR 50 
YOUR 
DATA 
CART 
ORDER 
Tom Claes - hello@panenka76.com - Panenka76
Pay-per-volume 
small apps = small business 
big apps = big business 
Tom Claes - hello@panenka76.com - Panenka76 example from parse.com
How to deliver? 
what export format would you like 
.json .xml <widget> push 
Tom Claes - hello@panenka76.com - Panenka76
Check-out and pay 
with integrated online payment solutions 
paypal stripe iDeal other? 
Tom Claes - hello@panenka76.com - Panenka76
data seller (DO’s) 
small apps 
automated business 
big apps tailor-made business 
Tom Claes - hello@panenka76.com - Panenka76
START ACTING 
LIKE… 
Tom Claes - hello@panenka76.com - Panenka76
INTIMATE DATA 
WILL TAKE OVER 
Tom Claes - hello@panenka76.com - Panenka76
? 
Intimate data? SAY WHAT? 
Tom Claes - hello@panenka76.com - Panenka76
YES. WEARABLES 
Tom Claes - hello@panenka76.com - Panenka76
Made it. Used it. 
Tom Claes - hello@panenka76.com - Panenka76
Wearable tech is here. 
(And so is Christmas ;-) 
Tom Claes - hello@panenka76.com - Panenka76
Tom Claes - hello@panenka76.com - Panenka76
SEE WHAT MESSI SEES 
WHILE HE SCORES. 
Tom Claes - hello@panenka76.com - Panenka76
thank you Tom Claes 
tom@panenka76.com 
tom@webcomrades.com 
+32 (0)479 99 60 45 
skype webcomrades 
@tomdebelg 
@panenka76 
@webcomrades

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How to become a Mobile Sportsbook Superhero?

  • 1. Tom Claes - hello@panenka76.com - Panenka76 HOW TO BECOME A MOBILE SPORTSBOOK SUPERHERO? by Tom Claes
  • 2. That’s actually 3 important words 1 MOBILE 2 SPORTSBOOK 3 SUPERHERO Tom Claes - hello@panenka76.com - Panenka76
  • 3. Tom Claes - hello@panenka76.com - Panenka76 1. MOBILE
  • 4. Tom Claes - hello@panenka76.com - Panenka76 ? WHO IN THE ROOM DOES NOT HAVE A SMARTPHONE?
  • 5. ACCEPTABLE IN THE 80s Excuse me? - I said I don’t have a smartphone. Tom Claes - hello@panenka76.com - Panenka76 VIDEO
  • 6. 83% By 2015… of the internet usage will come from mobile phones. source: Emarketer Tom Claes - hello@panenka76.com - Panenka76
  • 7. Tom Claes - hello@panenka76.com - Panenka76
  • 8. 79% TODAY already of the internet usage comes from mobile phones. source: Emarketer because… Tom Claes - hello@panenka76.com - Panenka76
  • 9. Tom Claes - hello@panenka76.com - Panenka76
  • 10. 86% of time spent on mobile is through apps. Tom Claes - hello@panenka76.com - Panenka76 Flurry Q3 2014
  • 11. + Mobile is the #1 key growth driver for the gambling industry. Mobile revenue is by avrg. 29% of the gambling industry. But some operators have already passed 50%. ! Operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. !No bullet-proof tools for affiliates to track direct rev shares. But that’s about to change. MECN - Tom Claes - hello@panenka76.com - Panenka76
  • 12. 2. SPORTSBOOK Tom Claes - hello@panenka76.com - Panenka76
  • 13. ? Y’ALL KNOW about SPORTSBOOK, RIGHT? Tom Claes - hello@panenka76.com - Panenka76
  • 14. MOBILE SPORTSBOOK IS BIG BU$INE$$ Tom Claes - hello@panenka76.com - Panenka76 but the competition is fierce
  • 15. mobi£€ $port$book r€v€nu€ already counts for 25% to 60% of the total sportsbook revenue in some European markets. Tom Claes - hello@panenka76.com - Panenka76 Trier
  • 16. 3. SUPERHERO Tom Claes - hello@panenka76.com - Panenka76
  • 17. Tom Claes - hello@panenka76.com - Panenka76
  • 18. ? DEFINE A SUPERHERO? Tom Claes - hello@panenka76.com - Panenka76
  • 19. Tom Claes - hello@panenka76.com - Panenka76 superhero/ˈsuːpəˌhɪərəʊ/ 1. a fictional hero having extraordinary or superhuman powers; 2. an exceptionally skillful or successful person.
  • 20. superhero/ˈsuːpəˌhɪərəʊ/ 1. a fictional hero having extraordinary or superhuman powers; 2. an exceptionally skillful or successful person.
  • 22. Tom Claes - hello@panenka76.com - Panenka76 THEY Stand up for their people THEY TAKE THE TRUE. The co oJUleMsPt. s. u.p HeErAhDe rDoOeWsN c.an fly TAKE DIFFERENT ROADS AND FLY THEIR BUSINESS IN SMALL TEAMS THEN TAKE A CALCULATED RISK AND TRAIN EVERY DAY THEY EXPERIMENT IN THE DARK ANALYSE THE SITUATION TO SHOW-OFF AT DAYLIGHT AIMING FOR A GOOD ENDING. VIDEO
  • 23. Tom Claes - hello@panenka76.com - Panenka76 3. SUPERHERO
  • 24. Tom Claes - hello@panenka76.com - Panenka76 3. SUPER-SKILLED HUMANS
  • 25. Tom Claes - hello@panenka76.com - Panenka76 OLD Superheroes are done. It’s just hard HUMAN work and no excuses.
  • 26. Tom Claes - hello@panenka76.com - Panenka76 Being on top of a (mobile) business is hard. If it wasn’t hard… Everyone would be doing it. The hard is what makes it great.
  • 27. Tom Claes - hello@panenka76.com - Panenka76 FORCES US TO FOCUS.
  • 28. Tom Claes - hello@panenka76.com - Panenka76 CASE #1
  • 29. Tom Claes - hello@panenka76.com - Panenka76 Our company’s active users from start till now
  • 30. Tom Claes - hello@panenka76.com - Panenka76 Our first mobile app. A World Cup predictor game.
  • 31. Tom Claes - hello@panenka76.com - Panenka76 Zooming-in…
  • 32. TAKING THE JUMP, HEAD DOWN
  • 33. Tom Claes - hello@panenka76.com - Panenka76 DONE TAKING THE JUMP, HEAD DOWN
  • 34. A LOT OF THINGS HAPPENED. B2B STUFF, CONSULTING, SOCIAL MEDIA ADVISORY, TEAM EXPANSION. RESEARCH LEARNING SKILLS ANALYZING… Tom Claes - hello@panenka76.com - Panenka76
  • 35. Tom Claes - hello@panenka76.com - Panenka76 NEW PROJECT INCOMING
  • 36. Tom Claes - hello@panenka76.com - Panenka76 ANALYZING THE SITUATION
  • 37. OK? GO! Tom Claes - hello@panenka76.com - Panenka76
  • 38. Unibet Sports TV Guide Tom Claes - hello@panenka76.com - Panenka76
  • 39. Tom Claes - hello@panenka76.com - Panenka76 App #2 A Sports TV guide application for Unibet SWEDEN
  • 40. Tom Claes - hello@panenka76.com - Panenka76 A Sports TV guide application for Unibet SWEDEN DENMARK NORWAY FINLAND
  • 41. Tom Claes - hello@panenka76.com - Panenka76 A Sports TV guide application for Unibet SWEDEN DENMARK NORWAY FINLAND BELGIUM THE NETHERLANDS ITALY SPAIN
  • 42. Tom Claes - hello@panenka76.com - Panenka76 A Sports TV guide application for Unibet SWEDEN DENMARK NORWAY FINLAND BELGIUM THE NETHERLANDS ITALY SPAIN GREECE UNITED KINGDOM PORTUGAL
  • 43. Tom Claes - hello@panenka76.com - Panenka76 A Sports TV guide application for Unibet SWEDEN DENMARK NORWAY FINLAND BELGIUM THE NETHERLANDS ITALY SPAIN GREECE UNITED KINGDOM PORTUGAL API WEBSITE WIDGETS
  • 44. Tom Claes - hello@panenka76.com - Panenka76 SPEED OF EXECUTION = A WINNER
  • 45. YEAH SURE. Tom Claes - hello@panenka76.com - Panenka76
  • 46. a client smiling Tom Claes - hello@panenka76.com - Panenka76 It convinced our client. We were given another mission.
  • 47. Tom Claes - hello@panenka76.com - Panenka76 A Football Livescore application
  • 48. Tom Claes - hello@panenka76.com - Panenka76 VIDEO
  • 49. 1.0 Tom Claes - hello@panenka76.com - Panenka76
  • 50. 1.0 Tom Claes - hello@panenka76.com - Panenka76 The statistical likelihood that this app will succeed is less than 4.3%.
  • 51. 1.0 Tom Claes - hello@panenka76.com - Panenka76 Please. Re-work.
  • 52. 2.0 Tom Claes - hello@panenka76.com - Panenka76
  • 53. 2.0 Tom Claes - hello@panenka76.com - Panenka76 I would cite regulation, but I know you will simply ignore it.
  • 54. 3.0 Tom Claes - hello@panenka76.com - Panenka76
  • 55. 3.0 Tom Claes - hello@panenka76.com - Panenka76 The cadet's logic is sound and unmatched in xenolinguistics. We would be wise to accept this offer and release the app.
  • 56. Tom Claes - hello@panenka76.com - Panenka76 SPORTS DATA AND ODDS INTEGRATIONS BECAME OUR CORE COMPETENCE
  • 57. Tom Claes - hello@panenka76.com - Panenka76 UNIBET APP SHORTLIST + All apps available on both iOS and Android, have odds integrated, banners and livescore. How about adding a bet slip? Push notifications? Tablet versions?
  • 58. Tom Claes - hello@panenka76.com - Panenka76
  • 59. 5 APPS OF 1 BRAND IN THE TOP 40 Tom Claes - hello@panenka76.com - Panenka76
  • 60. Tom Claes - hello@panenka76.com - Panenka76 You might think the only way is up. But you need to keep on reinventing your business.
  • 61. Tom Claes - hello@panenka76.com - Panenka76 OLD WAYS WON’T OPEN NEW DOORS OLD WAYS WON’T OPEN NEW DOORS
  • 62. Tom Claes - hello@panenka76.com - Panenka76
  • 63. Tom Claes - hello@panenka76.com - Panenka76 GO FROM ‘APP’ TO ‘SERVICE’
  • 64. Tom Claes - hello@panenka76.com - Panenka76 1. PROVEN CONCEPT
  • 65. Tom Claes - hello@panenka76.com - Panenka76 1. PROVEN CONCEPT create a framework
  • 66. Tom Claes - hello@panenka76.com - Panenka76 1. PROVEN CONCEPT create a framework 2. LOCAL SPIN-OFFS
  • 67. Tom Claes - hello@panenka76.com - Panenka76 1. PROVEN CONCEPT create a framework 2. LOCAL SPIN-OFFS develop modules & components
  • 68. Tom Claes - hello@panenka76.com - Panenka76 1. PROVEN CONCEPT create a framework 2. LOCAL SPIN-OFFS develop modules & components 3. NEW TERRITORIES
  • 69. Unibet Tennis Livescore Unibet Tennis Livescore Tom Claes - hello@panenka76.com - Panenka76
  • 70. Nominated by Elle Magazine as the “Young Talents of 2014”, the Panenka76 team consists of mobile expert that have previously earned their stripes at WebComrades, the mobile development agency of international clients as Telefonica/O2, Unibet, Clear Channel, BuzziSpace, City of Antwerp and more. With the high demand for sports applications, the WebComrades team will now get some brothers & sisters that will focus on sports apps. Power-play guaranteed! team Tom Claes - hello@panenka76.com - Panenka76
  • 71. Tom Claes - hello@panenka76.com - Panenka76 2010 2014 since today application development 100% sports app development +
  • 72. Tom Claes - hello@panenka76.com - Panenka76 SPORTS BUSINESS IS HERE TO STAY
  • 73. Tom Claes - hello@panenka76.com - Panenka76 Our tipping point
  • 74. Tom Claes - hello@panenka76.com - Panenka76 back to start
  • 75. Tom Claes - hello@panenka76.com - Panenka76 “The new breed of businesses don’t need scaled down versions of “enterprise apps” or “small business” apps… 1/3
  • 76. Tom Claes - hello@panenka76.com - Panenka76 …new types of software. …brand new thinking. …apps that can’t be categorized. …apps that break the rules* (*that no longer apply) 2/3 They need
  • 77. Tom Claes - hello@panenka76.com - Panenka76 Apps that are …simpler, smaller, less. 3/3
  • 78. Tom Claes - hello@panenka76.com - Panenka76
  • 79. Tom Claes - hello@panenka76.com - Panenka76 Peek Calendar
  • 80. Tom Claes - hello@panenka76.com - Panenka76 ?
  • 81. Tom Claes - hello@panenka76.com - Panenka76 “Peace of Mind ?
  • 82. Tom Claes - hello@panenka76.com - Panenka76 CREATIVE ERA FOR SMALL BUSINESSES
  • 83. Tom Claes - hello@panenka76.com - Panenka76 Small bu$ine$$ sounds bad… …unless you have robots. Robots that multiply your output so humans can focus on creativity.
  • 84. Tom Claes - hello@panenka76.com - Panenka76 Nope. Not these robots.
  • 85. Tom Claes - hello@panenka76.com - Panenka76 Not this one either.
  • 86. Tom Claes - hello@panenka76.com - Panenka76 Sorry.
  • 87. Tom Claes - hello@panenka76.com - Panenka76 That’s more like it.
  • 88. THE FRAMEWORK. HAL9000. anno 2014. “I’m not afraid. I can do that, Dave.” Tom Claes - hello@panenka76.com - Panenka76
  • 89. today’s Tom Claes - hello@panenka76.com - Panenka76 WE CREATED our “A SPORTS(BOOK) FRAMEWORK”
  • 90. WE NOW BUILD BET SLIPS, INTEGRATED WITH BET PROVIDERS APIs. NEW Tom Claes - hello@panenka76.com - Panenka76
  • 91. Tom Claes - hello@panenka76.com - Panenka76 Own (app) ideas
  • 92. Tom Claes - hello@panenka76.com - Panenka76 FREE periodic world cup calendar
  • 93. Tom Claes - hello@panenka76.com - Panenka76 FOR SALE on the web by anonymous merchant
  • 94. Tom Claes - hello@panenka76.com - Panenka76 “MIXING OLD CONCEPTS WITH MODERN TECHNOLOGY”
  • 95. Tom Claes - hello@panenka76.com - Panenka76 “Somebody, somewhere solved your problem for different reasons in different circumstances” inspired by SixFingers.nl
  • 96. Tom Claes - hello@panenka76.com - Panenka76 CATEGORY STEALING AS INSPIRATION
  • 97. Tom Claes - hello@panenka76.com - Panenka76
  • 98. Tom Claes - hello@panenka76.com - Panenka76
  • 99. minimal Tom Claes - hello@panenka76.com - Panenka76
  • 100. experimental Tom Claes - hello@panenka76.com - Panenka76
  • 101. like Tom Claes - hello@panenka76.com - Panenka76 Antonin Panenka 1976 in
  • 102. Tom Claes - hello@panenka76.com - Panenka76 WHAT PEOPLE SAID Genius, risky, original, innovative, slightly insane, pure emotion…but trained to score.
  • 103. Tom Claes - hello@panenka76.com - Panenka76 sports At Panenka76 we're going for and that doesn't mean just football.
  • 104. football True. We have made some top scoring ! ! ! apps, popular all over Europe. Standard de Liège (BE) FC Midtjylland (DK) Ajaxfans (NL) Tom Claes - hello@panenka76.com - Panenka76
  • 105. We could as well shoot some hoops together during a brainstorm cycling and work out apps for basketball, ice hockey, ! ! ! , or whatever sport you like Tom Claes - hello@panenka76.com - Panenka76
  • 106. running Why not a fan-based app, connecting thousands of fanatic people participating in these big mass media events? Tom Claes - hello@panenka76.com - Panenka76
  • 107. data As long as there is there's hope. We'll help you convert your sports business into apps and services that are mobile, social and user/fan-driven. Tom Claes - hello@panenka76.com - Panenka76
  • 108. data is crucial. But it’s not the holy grail. Tom Claes - hello@panenka76.com - Panenka76
  • 109. BIG DATA BIG BUZZWORD Tom Claes - hello@panenka76.com - Panenka76
  • 110. Tom Claes - hello@panenka76.com - Panenka76 really cool, but useless
  • 111. Tom Claes - hello@panenka76.com - Panenka76 (how affiliates think) “Our business is small. How can we find the right* data supplier?” *affordable, simple-to-use, fast, one-stop-shop,…
  • 112. (how dHaOtWa Y sOeUl lTeHrIN tKhink) “Your business is small. How can we grow with your business?” Tom Claes - hello@panenka76.com - Panenka76
  • 113. data seller (don’ts) STOP selling based on… ….the shoes I’m wearing …the car I’m driving …the clients we (might) have …the number of apps using data Tom Claes - hello@panenka76.com - Panenka76
  • 114. PLEASE… STOP ACTING LIKE CAR SALESMEN Tom Claes - hello@panenka76.com - Panenka76
  • 115. data seller (DO’s) START selling data based on… ….cherry-picking data model …pay-per-volume models …auto-cashier & payments rev Tom Claes - hello@panenka76.com - Panenka76
  • 116. Cherry-picking data client chooses what he pays for in detail competition livescore team line-up team formations player nicknames player pictures player bio player history player twitter handle player facebook fanpage EUR 25 EUR 5 EUR 0 EUR 1 EUR 10 EUR 5 EUR 2 EUR 1 EUR 1 Your current data pack selection EUR 50 YOUR DATA CART ORDER Tom Claes - hello@panenka76.com - Panenka76
  • 117. Pay-per-volume small apps = small business big apps = big business Tom Claes - hello@panenka76.com - Panenka76 example from parse.com
  • 118. How to deliver? what export format would you like .json .xml <widget> push Tom Claes - hello@panenka76.com - Panenka76
  • 119. Check-out and pay with integrated online payment solutions paypal stripe iDeal other? Tom Claes - hello@panenka76.com - Panenka76
  • 120. data seller (DO’s) small apps automated business big apps tailor-made business Tom Claes - hello@panenka76.com - Panenka76
  • 121. START ACTING LIKE… Tom Claes - hello@panenka76.com - Panenka76
  • 122. INTIMATE DATA WILL TAKE OVER Tom Claes - hello@panenka76.com - Panenka76
  • 123. ? Intimate data? SAY WHAT? Tom Claes - hello@panenka76.com - Panenka76
  • 124. YES. WEARABLES Tom Claes - hello@panenka76.com - Panenka76
  • 125. Made it. Used it. Tom Claes - hello@panenka76.com - Panenka76
  • 126. Wearable tech is here. (And so is Christmas ;-) Tom Claes - hello@panenka76.com - Panenka76
  • 127. Tom Claes - hello@panenka76.com - Panenka76
  • 128. SEE WHAT MESSI SEES WHILE HE SCORES. Tom Claes - hello@panenka76.com - Panenka76
  • 129. thank you Tom Claes tom@panenka76.com tom@webcomrades.com +32 (0)479 99 60 45 skype webcomrades @tomdebelg @panenka76 @webcomrades