Why I Do What I Do

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Tom Critchlow

My #mozcation presentation in Sao Paulo 2011.

Business Technology

Why I Do What I Do @tomcritchlow www.distilled.net

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Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow

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Why I Do What I Do

1. Why I Do What I Do @tomcritchlow www.distilled.net

2. “If you work in marketing, kill yourself” - Bill Hicks

3. All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann

4. See The Bigger Picture How To Deliver Documents

5. We Live In Interesting Times

6. Make Pages That Deserve To Rank

7. Inbound Marketing > Advertising How To Deliver Documents

8. Teach Clients to Fish

9. Education. How To Deliver Documents

10. Teach Clients to Fish

11. Teach People To #Measure

12. Teach Colleagues & Employees

13. Pitch Stories, not Projects How To Deliver Documents

14. “ Your tale, sir, would cure deafness. William Shakespeare

15. You Have Responsibility How To Deliver Documents

16. You have an audience

17. Actions! How To Deliver Documents

18. Things You Can Do Plan for the long term Build content platforms, not content pieces Build an analytics culture Gather a library of awesome marketing

19. And finally… How To Deliver Documents

20. “ From here on out, do what you love - Justin Briggs http://justinbriggs.org/from-here-on-out-do-what-you-love

21. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow

Why I Do What I Do

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