My presentation from Digital East 2011 in Washington, DC

1. SEO Ranking
Factors in 2011
@tomcritchlow
www.distilled.net

2. Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!

3. SEO Basics
How To Deliver
Documents

4. SEO Is Technically Challenging

5. Links Are Still King

6. But Algorithms Are Complex
http://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques

7. On Page Targeting Still Important

8. Information Architecture is a Forgotten
Ranking Factor

9. Page Load Speed
http://www.webpagetest.org

10. Universal Search Is All About Data
Quality

11. Brand Weight
How To Deliver
Documents

12. Already Influences Rankings

13. Search Volume & KW Association

14. News Mentions
http://www.seomoz.org/labs

15. Social Mentions
http://analytics.topsy.com

16. SEO
How To Deliver
After Panda
Documents

17. “ It’s important for webmasters to
know that low quality content
on part of a site can impact a
site’s ranking as a whole
Michael Wyszomierski – Google Employee

18. http://www.flickr.com/photos/gguns
on/21535407/sizes/z/in/photostrea
m/
Lazy Pages Really Hurt You –
Actively Monitor & Remove URLs From
The Index

19. VS
Track Page Quality

20. _gaq.push(['_setCustomVar',1,‘Reviews',‘4',3]);
Using Custom Variables

21. Build Quality Content in Scale

22. Google Tests for Engagement

23. You Can Test & Measure Panda Metrics
Just Like Google!

24. Google is Data Rich

25. Social Signals
How To Deliver
Documents

26. Why Social Search?

27. Get a Large Audience

28. Mine Your Audience

29. Research Experts - Twitter
https://twitter.com/#!/who_to_follow/search/seo

30. Research Experts – Google+
https://plus.google.com/s/seo/people

31. Markup Your Authors

32. Video SEO
How To Deliver
Documents

33. The Long Tail of Video Content
http://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/

34. Zappos Has More Than 15k Videos
Indexed

35. Self Host and Create a Video Sitemap

36. Link Building
How To Deliver
Documents

37. Link Diversity Is Key –
Tactics/Links/Anchor Text

38. Yes Directories Still Work (as part of a
varied link diet….)
http://www.seomoz.org/dp/seo-directory

39. PR Content – Research, Create, Pitch
http://dilbert.com/strips/comic/2007-09-18/

40. Don’t Forget Local PR

41. Relationship Building As Link Building

42. Use a CRM for Your Relationships

43. Content in Scale + Zemanta
http://www.zemanta.com

44. Where We’re
How Heading
To Deliver
Documents

45. Next Generation Local

46. Schema & Markup

47. Budget For Inbound Marketing

48. slideshare.net/tomcritchlow/

49. www.distilled.net/events/

50. Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!