Presented "My 6 AHA moments from User Friendly Conference 2015 in China" in UXSG meet up 19 on 2 Dec 2015 at IDA Hive Singapore. Same topic will present again on this Friday in T.Space - an open space type sharing session, and in monthly basis for Titaners.

1. 9 December 2015
My 6 AHA moments from
User Friendly 2015 Conference
By Tomas

3. WeChat Payment

4. AliPay

5. Debit Card

6. QQ Wallet

7. 7

8. 1st AHA moment
• Always have a backup plan.
• User Centered Service Design Thinking.
• Startup Metrics Model – AARRR
– Acquisition(Marketing, Promotion), Activation(First
Experience, AHA, WOW, Sweet spot), Retention(Return),
Revenue(Profit) and Referral(Word of Mouth).
– Painful point: first time bank account setup takes time.
– Sweet spot: one click micro payment, limited low risk.
8

9. Workshop

11. 2nd AHA moment
Create private
group chat for
workshop
Invite participants
to join
Post out questions
during workshop
so trainer could
answer after
Continuous
learning:
Group develop to
become focus
group community
11

12. Recruitment flyer

13. Career Development Direction
Generalist Specialist
13

14. 3rd AHA moment
• Awareness of current China industry hiring
market.
• Interested in “PPT Designer” job scope?
• Career development direction
– T-shaped people
– Generalist vs. Specialist
– Broader is preferred, and too broad is not practical
14

16. Shenzhen MRT

17. Green Power Bike

18. Innovation Anywhere

19. 4th AHA moment
• City as a product, and with visioning.
• Product vision
– What is your product vision?
– What are your product concepts?
– Are product concepts communicated with all team
members?
– Are your actions aligned with your concepts?
– What’s your feedback loop?
19

20. Where to eat?

24. 5th AHA moment
• What kind of “moment” as a Product Owner, or
team could ever create this idea?
– Idea to bank on Micro Moment to ask for direction?
• Learn, unlearn and relearn
– The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn,
unlearn, and relearn. - Alvin Toffler
24

25. KTV moment

27. 6 AHA moment
• Service Design Thinking – K mi
– Why a customer need this service?
– What are the painful points customers encounter when using KTV?
– What are the sweet spots service we could provide?
• Micro-moments fill the need (Google):
– I want to learn…
– I want to buy…
– I want to know…
– I want to go…
– I want to do…
27

29. About UF 2015
• 700+ participants, 30+ volunteers
• 95%+ are from local companies
• BAT companies, UX experts
– Baidu, Alibaba, Tencent
• Language
– 4 keynotes and 7 workshops conducted in English.
– 33 workshops conducted in Chinese.
29

30. Cost
• UF2015 Ticket + Workshop
– SGD 1,924 (RMB 10,000 RMB)
• Flight and accommodations
– Flight SGD 600
– Hotel SGD 400
30

34. 34
Thank you!