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Evaluation Tom Brook
In what way does your media product use, develop or challenge codes and conventions of real media products? ,[object Object],[object Object],[object Object],Smart looking clothes showing they are professionals We used the rule of thirds to help layout the interviews The shot includes their working environment The interviewee is always looking across the camera Nick Waring from our documentary Lisa Young from Supersize Me
[object Object],[object Object],Formal Interview Vox-Pop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medium close up
[object Object],[object Object],These are the storyboard and logging sheet we used when deciding what clips we would use in the opening montage of our documentary.
[object Object],[object Object],- Appealing colours - Shocking facts to keep the audience interested - Animation used - Colour scheme fits with the rest of the documentary
[object Object],[object Object],[object Object]
This is the final version of our magazine article including labels showing the codes and conventions we used… Headline introducing the name of the documentary Standfirst – A short introduction to what the article is about Images taken from the documentary A pull quote Captions A footer including the magazine name and the page numbers New questions highlighted a different colour to show it is now talking about a different topic Credits Time, date and channel of the documentary Small interesting facts box to keep the reader interested Same colour scheme as the documentary
[object Object],[object Object],This is an article found in Radio Times and differs greatly from ours, for example, the use of a large image taking up most of the double page spread and very little text. Radio Times
[object Object],[object Object],[object Object],Soundtrack Voiceover Clips from interviews and vox-pops A section of our radio trailer in Final Cut Express BBC Radio 1
How effective is the combination of your main product and ancillary texts? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
What have you learned from your audience feedback? ,[object Object],1 2 3 4 5 6 7 8
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[object Object],Again, the questions will be numbered from 1-9 in the order they are already in on the pie charts showing the results.
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How did you use media technologies in the construction and research, planning and evaluation stages? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Cut Express interface Timeline – where all of the video and sound clips can be arranged and layered to create a video Browser – where the clips from log and transfer are stored ready to be used Toolbar – an easy way to find any tools needed Canvas – can be used to view and edit clips in the timeline Tool palette – selection of tools for editing clips in the timeline
[object Object],[object Object],Final Cut Express contained a lot of features which could all be used to our advantage while making the documentary, however, we did not have time to learn how to use everything, so we just got to grips with the basics.
Playhead Ruler Zoom slider Scroller Playhead –  this shows the current frame location in a sequence Ruler –  this represents the total duration of your edited sequence, from the first frame to the last Zoom slider –  this allows you to zoom in and out of a sequence in the timeline, making minor changes that would be difficult to judge while zoomed out Scroller –  allows you to scroll through the sequence in the timeline The tool palette contains tools for editing, zooming, cropping, and distrorting items in the timeline. You can modify a clip’s speed or duration using this tool. This is something we used quite a bit in our documentary in order to fit quite lengthy pieces of background footage into a smaller gap in the timeline. You can add a transition by selecting an edit point in between two clips in the sequence and then choosing an effect. We used this tool to mark the end of different sections of the documentary and stuck to the cross dissolve transition to keep it simple. Edit point between two clips Transition added
[object Object],[object Object],[object Object]
The crop tool was helpful when creating the magazine article as it made it easy to get rid of any unwanted parts on images and logos. The colour swatches tool helped as it meant we were able to get the exact same shades of blue throughout the article which helped keep the theme of Facebook flowing. This is the text tool which we used to write up the article. It is not as easy to use as it may have been in Adobe InDesign but we got the hang of it eventually. We used the autoshape tool to create boxes to put text in for example for the captions on the images and the ‘fact box’ in the bottom right corner of the article. The transform tool made it possible to move around, resize and rotate all of the items in our magazine article.
When creating our radio trailer we used Final Cut Express again as we now had a basic understanding of how it worked and decided it would be a good idea to stick with it rather than having to learn how to use another programme. After recording the voiceover for the radio trailer, we logged and transferred the clips just like in the documentary and dragged them into the timeline where we removed all of the video leaving just the audio and adjusted the sound levels  When creating the radio trailer, we used the same soundtrack as we had used in the documentary. This was to create a sense of brand identity and link the products and also so the audience would then recognise it when watching the documentary.

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Evaluation

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  • 7. This is the final version of our magazine article including labels showing the codes and conventions we used… Headline introducing the name of the documentary Standfirst – A short introduction to what the article is about Images taken from the documentary A pull quote Captions A footer including the magazine name and the page numbers New questions highlighted a different colour to show it is now talking about a different topic Credits Time, date and channel of the documentary Small interesting facts box to keep the reader interested Same colour scheme as the documentary
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  • 21. Final Cut Express interface Timeline – where all of the video and sound clips can be arranged and layered to create a video Browser – where the clips from log and transfer are stored ready to be used Toolbar – an easy way to find any tools needed Canvas – can be used to view and edit clips in the timeline Tool palette – selection of tools for editing clips in the timeline
  • 22.
  • 23. Playhead Ruler Zoom slider Scroller Playhead – this shows the current frame location in a sequence Ruler – this represents the total duration of your edited sequence, from the first frame to the last Zoom slider – this allows you to zoom in and out of a sequence in the timeline, making minor changes that would be difficult to judge while zoomed out Scroller – allows you to scroll through the sequence in the timeline The tool palette contains tools for editing, zooming, cropping, and distrorting items in the timeline. You can modify a clip’s speed or duration using this tool. This is something we used quite a bit in our documentary in order to fit quite lengthy pieces of background footage into a smaller gap in the timeline. You can add a transition by selecting an edit point in between two clips in the sequence and then choosing an effect. We used this tool to mark the end of different sections of the documentary and stuck to the cross dissolve transition to keep it simple. Edit point between two clips Transition added
  • 24.
  • 25. The crop tool was helpful when creating the magazine article as it made it easy to get rid of any unwanted parts on images and logos. The colour swatches tool helped as it meant we were able to get the exact same shades of blue throughout the article which helped keep the theme of Facebook flowing. This is the text tool which we used to write up the article. It is not as easy to use as it may have been in Adobe InDesign but we got the hang of it eventually. We used the autoshape tool to create boxes to put text in for example for the captions on the images and the ‘fact box’ in the bottom right corner of the article. The transform tool made it possible to move around, resize and rotate all of the items in our magazine article.
  • 26. When creating our radio trailer we used Final Cut Express again as we now had a basic understanding of how it worked and decided it would be a good idea to stick with it rather than having to learn how to use another programme. After recording the voiceover for the radio trailer, we logged and transferred the clips just like in the documentary and dragged them into the timeline where we removed all of the video leaving just the audio and adjusted the sound levels When creating the radio trailer, we used the same soundtrack as we had used in the documentary. This was to create a sense of brand identity and link the products and also so the audience would then recognise it when watching the documentary.