An overview of social media for recruiting: Begin with strategy so you choose the right channels. Implement the proper Technology to drive results and finally Monitor the Social Media world to both measure your own results and stay abreast of the buzz.
7. Start at the END
Goals “Everyone else is
doing it” - not a
Staff reason
Funds Application rates
Yield rates
Time Retention
Alumni Development
Strategy: Goals 7
8. “Free” comes with
Goals a cost = TIME
Staff Success creates
work
Funds Don’t chuck it to
the work-study
Time kid
Strategy: Staff 8
9. DIY vs. Outsource
Goals
Tap your Peeps
Staff Cut Print Spend!
Funds
Time
Strategy: Funds 9
10. DIY vs. Outsource
Goals
Critical vs. Can
Staff Wait
A day lost is not
Funds easily gained back
in SM
Time
Strategy: Time 10
12. Blogs / Micro
Video
Images
IM
Social
Networks
Technology 12
13. Cornerstone of
Blogs / Micro
Social Media
Video Watch out for
Images workflow
Turn on
IM
comments
Social Twitter!
Networks
Technology: Blogs / Microblogging 13
14. YouTube Channel
Blogs / Micro
Vimeo /
Video Brightcove
Images MyCollegeVid
IM Ustream
Social
Networks
Technology: Video, Live Streaming 14
15. Flickr
Blogs / Micro
Photobucket
Video
Webshots
Images
IM
Social
Networks
Technology: Images, Photos 15
16. AIM/Gtalk/MSN/FB
Blogs / Micro
Digsby
Video
8-5 is a problem
Images
IM
Social
Networks
Technology: Instant Messaging 16
17. Facebook!!
Blogs / Micro
MySpace
Video
Ning
Images (Psst! – Not just for
IM students!)
DePaul Quad
Social
Networks
Technology: Social Networks 17
19. lem
News
ob Images
Pr
Blogs
e
Twitter
Video
Th
Social
Networks
Message
Boards
Univ. Marketing Development Communications Recruiting
Media Relations
College #1 College #2 College #3 College #4
Monitoring 19
27. Contact
Tom Williams
W | 614.360.1872
up!
me
C | 773.213.8579
iend
Fr
@tom8williams
twilliams@innogage.com
http://profile.to/tom8williams
http://delicious.com/tom8williams
http://flickr.com/photos/tom8williams
http://www.linkedin.com/in/tom8williams
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