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Start a Blog Now - Blogging for DMCs and Destinations

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Julius Solaris
Julius Solaris

A presentation I gave during IMEX to a group of DMCs to explore the potential of blogging in this great sector

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Start a Blog NoW! 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
1 i started blogging in 2005 about me 2 my blog pays my rent 3 i am italian and i love coffee 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
1 30K Uniques - 3k subscribers about my blog 2 sparked a 75k linkedin group 3 widely recognized as top event planning blog 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
don’t believe me? 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
blogging is cool 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
why?
1 control some reasons 2 seo 3 influence 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
don’t get me wrong i 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
but
what happens when... 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
what?
1 brainstorm pick your angle 2 list 3 ideas 3 start 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
POST IDEAS - Events & dmc story of your destination pictures of your destination press & news tips, sweet spots, inside scoop questions - faq crisis management hotels and vendors display competitions, special deals & promotions 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
establish content personas 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
think about your funnel 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
writing effective posts 1 catchy headline 2 initial paragraph: state the problem 3 solution to the problem 4 call to action 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
now
time to promote 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
&
90 post#1 67 65 55 53 post #2 measure 22 20 9 0:00 2:00 3:00 4:00 visits 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
cases
- venues - airlines - ideas http://mrholland.wordpress.com
- history - traditions - food www.jnto.go.jp
- personas - home base - weekly ideas www.tourisme-montreal.org/Blog/
- unbranded - personal - offers www.thehotsheetblog.com/
thanks
for slides, references and tojulius@shortmail.com help - get in tojulius touch

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Start a Blog Now - Blogging for DMCs and Destinations

  • 1. Start a Blog NoW! 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 2. 1 i started blogging in 2005 about me 2 my blog pays my rent 3 i am italian and i love coffee 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 3. 1 30K Uniques - 3k subscribers about my blog 2 sparked a 75k linkedin group 3 widely recognized as top event planning blog 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 4. don’t believe me? 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 5. blogging is cool 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 7. 1 control some reasons 2 seo 3 influence 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 8. don’t get me wrong i 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 9. but
  • 10. what happens when... 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 11. what?
  • 12. 1 brainstorm pick your angle 2 list 3 ideas 3 start 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 13. POST IDEAS - Events & dmc story of your destination pictures of your destination press & news tips, sweet spots, inside scoop questions - faq crisis management hotels and vendors display competitions, special deals & promotions 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 14. establish content personas 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 15. think about your funnel 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 16. writing effective posts 1 catchy headline 2 initial paragraph: state the problem 3 solution to the problem 4 call to action 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 17. now
  • 18. time to promote 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 19. &
  • 20. 90 post#1 67 65 55 53 post #2 measure 22 20 9 0:00 2:00 3:00 4:00 visits 21 May 2012 // frankfurt // tojulius@shortmail.com // www.eventmanagerblog.com // @tojulius
  • 21. cases
  • 22. - venues - airlines - ideas http://mrholland.wordpress.com
  • 23. - history - traditions - food www.jnto.go.jp
  • 24. - personas - home base - weekly ideas www.tourisme-montreal.org/Blog/
  • 25. - unbranded - personal - offers www.thehotsheetblog.com/
  • 27. for slides, references and tojulius@shortmail.com help - get in tojulius touch