2. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
• Education:
– MBA (Ongoing)
• Ateneo de Manila University Graduate School of
Business
– BS Tourism (2006)
• University of the Philippines- Diliman
School of Hospitality Management
3. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
• Work Experience:
– Delta Airlines 2008-2010
• Passenger Sales Agent
– Customer Service Intern (Summer 2005)
• Philippine Airlines
School of Hospitality Management
4. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
• Consultation Hours:
– Tuesdays 8am-9am
School of Hospitality Management
5. School Mission:
- to be a recognized and respected educational
institution
- adhere to the highest international standards
- respond to the market needs
- by producing globally competitive and highly
professional individuals.
School of Hospitality Management
6. Core Values:
- Perfection
- Innovation
- Integrity
- Concern
- Prudence
- Unity
School of Hospitality Management
7. Seal of Treston International
College
School of Hospitality Management
8. School of Hospitality Management
• Aims to develop tomorrow’s hospitality
and tourism leaders both in the national
and global setting.
School of Hospitality Management
9. Class Rules
• Maximum of 3 cuts or absences per subject.
Should you incur absences more than the
allowed maximum number, you will be
automatically dropped from the subject and will
be given an “FA” or Failure due to Absences in
your scholastic report.
• Wear the prescribed college uniform when inside
the classroom and school premises
School of Hospitality Management
10. Class Rules
• Electronic gadgets such as but not limited to
mobile phones, laptops and i-pads are not
allowed inside the classroom and will be
confiscated by the instructor if seen being used
by students while class is ongoing. Confiscated
gadgets may be claimed at the Guidance &
Student Affairs Office upon submission of Letter
of Explanation from the student’s parent or
guardian.
School of Hospitality Management
11. Class Rules
• Charging of electronic gadgets is strictly
prohibited inside the classroom.
School of Hospitality Management
12. Course Description
This course provides an introduction to the
study of tourism. In this course, tourism is
examined in different dimensions: as a
phenomenon, as an industry and as a field of
study. As a phenomenon, this course will
examine the major factors that lead to
growth, development and decline of tourism
in the world and in the Philippines.
School of Hospitality Management
13. Course Description
As an industry this course will introduce the
various sectors of the tourism industry and
the interplay of these elements. And as a
field of study, different
terminologies, concepts and ideas
pertaining to the impacts of tourism will
also be discussed.
School of Hospitality Management
14. Course Objectives
At the end of this course, the students are expected to:
COGNITIVE:
• Define what the concept of tourism and other related terms.
• Identify and differentiate the components of the tourism
industry.
• To evaluate the different career opportunities that await
students after graduation.
AFFECTIVE:
• To answer questions on what motivates people to travel.
• Describe how the different tourism industry components
interact with each other
School of Hospitality Management
16. Grading System
Attendance 15%
Orals 15% Prelim Grade 30%
Quizzes 10% Midterm Grade 30%
Class Standing 40% Pre- Final Grade 40%
Exam 60%
100%
100%
School of Hospitality Management
17. Reference Materials:
Textbook:
Goeldner, C. (2009). Tourism: Principles, Practices, Philosophies. New
Jersey: John Wiley & Sons.
References:
Cruz, R. G. (2009). Principles of Travel and Tourism: Introduction to Tourism
Theory. Quezon city: Tourism Research Philippines.
Cruz, Z. (2006). Principles of Tourism: Part 1. Manila: Rex Book Store.
Leuterio, F. (2007). Introduction to Tourism. Manila: Rex Book Store.
Libosada, C. (2007). Introduction to Tourism. Pasig City: Anvil Publishing,
Inc.
Web Reference:
World Travel and Tourism Council. (n.d.). Retrieved from
http://www.wttc.org
School of Hospitality Management
19. What is Tourism?
• “Activities of persons travelling to and
staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
other purposes.” (WTO, 1993)
School of Hospitality Management
20. What is Tourism?
• A pure activity where money earned is
spent in places visited.
School of Hospitality Management
21. Forms of Tourism
• Domestic Tourism
• Inbound Tourism
• Outbound
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22. Other Forms of Tourism
Adventure Tourism Health Tourism
Arts Tourism Festival Tourism
Cultural Tourism Heritage Tourism
Ecotourism Sports Tourism
Educational Tourism Urban Tourism
Ethnic Tourism
School of Hospitality Management
23. Elements of Tourism
• Distance
• Length of stay
• Residence of the Tourist
School of Hospitality Management
24. Elements of Tourism
• Purpose of travel
• Visiting Friends and Relatives
• Conventions, seminars and
Meetings
• Business
• Outdoor Recreation
• Entertainment
• Personal
• Other purposes
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25. Visitors
• A person who engages in
Tourism.
• The basic unit of
measurement for the
whole tourism statistics
(WTO)
• Not the same as a
Traveler.
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26. International Visitors
• “People who travel to a country
outside their usual residence
and their usual environment for
not more than 12 months and the
exercise which is compensated
from within the country visited.”
(Cruz, 2000)
School of Hospitality Management
27. Domestic Visitors
• “People residing in a country who
Travel to a place within that
country outside their usual
environment for not exceeding a
period of 12 months and the main
purpose of visit is other than the
exercise of an activity
remunerated from within that
place.”(Cruz, 2000)
School of Hospitality Management
28. Properties of Tourism
• It is a composite product.
• Tourism is an intangible product.
• Each destination provides a unique
experience.
• Tourism products are perishable.
• Tourism interacts with external forces.
School of Hospitality Management
29. Properties of Tourism
• The tourist product is an export product.
Rather it imports the consumer.
• Tourism is a labor intensive industry
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30. The Economic Importance of Tourism
• For a number of countries, tourism is seen
as the largest commodity in international
trade.
• Tourism ranks among the top 3 industries
for a number of countries.
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31. The cost of benefits of tourism
• Tourism brings both economic and non
economic benefits to host communities.
• Has positive and negative impacts.
School of Hospitality Management
32. The cost and benefits of tourism
POSITIVE (BENEFITS) NEGATIVE (COST)
Provides employment opportunities Develops excess demand for resources
Generates a supply of needed foreign exchange Creates the difficulties of seasonality
Increases Income Causes inflation
Can be built on existing infrastructure Can result in unbalanced economic development
Develops infrastructure that could also help Creates social problems
stimulate local commerce and industry
Spreads development Degrades the natural physical environment
Broadens educational and cultural horizons and Commercializes culture, religion and the arts
improves feelings of self-worth
Creates a favorable image for a destination Contributes to disease, economic fluctuation and
transportation problems
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Trip: each time a person goes to a place at least 100 miles away from home and returnsLength of stay: either tourists or same-day visitors (excursionist)Residence of the tourist either domestic or international
