Mobile X Brochure V1

Mobile/Text
Marketing Solutions

Prepared by The Mobile Xperience Tour/Event
Visit us at www.TheMobileXperience.com or call 888-JTLB-134 Sponsorship

The Mobile Xperience At A Glance

The Mobile Xperience is a full-service mobile marketing and development
company with over 25 years of custom technology experience. Our firm
provides Mobile/Text marketing and promotional solutions for musicians,
events, companies and brands who are interested in gaining the mindshare of
a consumer who is constantly on the move. The Mobile Xperience has dynamic
range of marketing and development solutions. From conception to implemen-
tation, our services include:

• Sponsorship Opportunities

• Creation of mobile marketing strategies

• I-Phone Apps

• Text Message blasts to up to 25 mil people

• Paperless coupons (as part of the green movement)

• Deployment of custom surveys

• Database Development that can also be used for future marketing

• Text Message Call to Action programs that complement traditional online and
offline vehicles

• CRM (Customer Relations Management) Mobile programs utilizing a web widget

• Our cellular advertising platform allows you to show photos, videos,
specials, new announcements, schedules, and service information

• Mobile Website Development (so a website can be seen on a cell phone)

The Mobile Xperience
1200 Brown Street
Peekskill, NY 10566
914-788-1988
www.TheMobileXperience.com ©2009 The Mobile Xperience

Benefits of working with The Mobile Xperience
for Music and Event Industry
• Sponsorship Opportunities

• Reach your target market with guaranteed results

• Reach this market via their preferred mode of communication…Mobile

• Develop a viral mobile marketing/branding campaign

• Update and supply entertainment via mobile

• Bring in Tremendous incremental and residual income.

• Build a custom database that can be monetized over and over.

• Convert offline and online registration area to text messaging.

• Offering a new marketing platform to advertisers that was never
available before.

• Now offer a new component to marketing programs that includes radio,
packaging, print, online and mobile.

• Use Mobile to start promotions.

• Devising a CPT (cost per text) pricing model for advertisers/sponsors.

• Text In To Win programs

• Videos can be shown off of Cell Phone

• Download a I-Phone App onto cell phone

• When fans attend a venue, they automatically “check in” through Text
Messaging (from a message on signs to be able to receive updates,
discounts and info on band/event)
1200 Brown Street
Peekskill, NY 10566 • In Venue texting- A fan could win backstage passes while at a concert.
914-788-1988

Mobile Marketing –
The Next Frontier, Now!!!
Just like the Internet provided a new medium for promotion over a decade
ago, mobile marketing is changing the landscape of how marketers
communicate with their constituencies and consumers. There are a
multitude of benefits when using cellular phones as an advertising platform.

• More people in the United States (and globally) have a mobile phone than
an internet-connected PC. In fact, 262 million Americans now use mobile
phones and these numbers are growing rapidly. In a recent study (The
Limbo-Gfk Mobile Advertising Report, August, 2008) 53% of those surveyed
had either sent or received a text message in the last three months.

• Texting is the fastest growing medium for communication. In June 2005,
7 billion texts were sent and/or received. In June 2008, 72 billion text
messages were either sent or received in the United States (The New York
Times, 9/21/08).

• Text Messages reach consumers. Research shows that 98% of all text
messages are viewed, and 90% are read in the first two hours, correlating
into faster and stronger campaign results. Additionally, marketers don’t
have to be concerned with spam filters (as with emails) because our us-
ers have opted-in.

• Texting (SMS-Short Message Service) has the highest deliverability of any
other marketing medium. Eighty percent of cell phone users carry their
phone with them at all times allowing for real-time communications and
interactivity.

• Mobile marketing communications have high rates of return (as much as
10% compared to other forms of media.

• Results of mobile campaigns are instantly traceable and measurable.

• Mobile marketing solutions provide one of the least expensive forms of
promotion coupled with an expansive and coveted target audience.

• Mobile advertising campaigns complete a comprehensive marketing
The Mobile Xperience program that reaches consumers online, off-line (direct mail, billboards,
1200 Brown Street traditional advertisement in broadcast and print) or in-person.
Peekskill, NY 10566
914-788-1988

Working with Print Media

The Way it Works
1. See a flyer or attend an event.

2. See the text part in the flyer.

3. With in a minute or so you get a text message
back with info on the band/event.

4. Then off that text message you can also see
photos, videos, and upcoming concert news,
calendars, specials,etc.
1200 Brown Street
Peekskill, NY 10566
914-788-1988

The Mobile Xperience’s Turn Key
Mobile Widget Program

JTLB Media has developed a turn key mobile application that goes on your web-
site/myspace for sending out text messages to your own database that
we help develop.

We now offer a new way for customers to get your updates, coupons, promo-
tions, and important information right to their cell phone when they want it and
how often they want it.

• There are more than 260 million wireless subscribers in the US today

• There are over 76 billion text messages sent per month

• 98% of text messages are received

• 90% of text message are looked at

• Mobile offers the highest form of retention in the industry.

1200 Brown Street
Peekskill, NY 10566
914-788-1988

Mobile Widget Program continued
The Way it Works
1. Start with mobile widget on website.

LINK TO MOBILE
TEXT PROMO

1200 Brown Street
Peekskill, NY 10566
914-788-1988


2. We build a custom mobile application to your website where you
can customize what you want to send to fans/customers follow-
ers (I will get you a link to this so you can see our graphics)

CONSUMER OPTS TO
SIGN UP FOR
COUPON & MOBILE
ALERTS

1200 Brown Street
Peekskill, NY 10566
914-788-1988


3. This text message is purely opted in by the end use

1200 Brown Street
Peekskill, NY 10566
914-788-1988


4. This Text message is purely opted in by the consumer.

ONGOING MOBILE
CONTACT IS INITIATEd

1200 Brown Street
Peekskill, NY 10566
914-788-1988

iPhone
Application Development

We develop custom applications, games, and content for the music
and entertainment industry.

• How would you like a karaoke or guitar hero version of your band’s best songs?

• How would you like a custom made game or tour info program developed?

• How would you like to be part of the $1 Billion dollar Iphone app industry?

With over $1million in sales occuring at the Appstore on a daily basis, we
offer a compelling and profitable way to promote your music. Our highly
skilled engineers will make your artistic vision an i-reality.

We will develop your concept, content, we will submit it to the i-store, we will
help promote and market it, we will consult on getting the most views possible.

1200 Brown Street
Peekskill, NY 10566
914-788-1988

Event/Tour Sponsorship

We are actively looking for new up and coming events/tours/launches and
bands to help promote and sponsor using our Mobile technology. If you have
something unique and exciting, we can help!

If your project/event/tour is approved by us we we will supply our mobile
marketing and technology to help promote your next gig/tour as a marketing
and technology sponsor.

With the mobile phone being the preferred method of communication for the
under 45 demographic, we can now promote your upcoming tour info, news,
product launch, new events and more right to the cell phone. Mobile market-
ing has a 95% viewing.

This is all done at NO COST to you..we will be putting our technology where
our mouth is..We will help build a BIG mobile database to keep promoting
your information/news/specials to the fans who are interested.

Fans can Opt-In on your website, myspace page or text in at shows, or sign
up to receive the latest info about the dates, times, and locations of your
performances.

1200 Brown Street
Peekskill, NY 10566
914-788-1988

Mobile Sponsorship
Revenue Share Program
The MobileXperience will work with you on new revenue producing programs
using Mobile Technologies.

Each and Every Text Message will be looked at. A sponsor can now have
their message, coupon or discount right on this Text Message bringing a
new way to reach their target market.

The MobileXperience handles all programming, delivering of message and
database development.

We charge on a revenue share basis 30-45% of the revenues brought
in from this program.

Test Percent of
Messages Revenue
0-2000 45%
2000-5000 40%
5000-10,000 35%
10,000+ 30%
45 – 54 1.3mm
55+ 540m

Depending on the Sponsor we
recommend a per text delivered
charge of .25-75 each.

Revenue share message

1200 Brown Street
Peekskill, NY 10566
914-788-1988

Content Syndication

Through our vast network in the music industry, we have the ability to offer
music, video, and ringtone downloads through various mobile devices.

You don’t have to be the biggest top 40 sensation to get your content
directly into the hands of your fans!

The mobile marketplace is exploding.

You can not afford to miss this opportunity to have your content seen by hun-
dreds of millions of people on their cell phone.

Mobile Content syndication can take you to the next level.

1200 Brown Street
Peekskill, NY 10566
914-788-1988

Mobile X Brochure V1

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