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Blogging for Business
Hosted by Todd Vendituoli on the KBTribechat community
which is wonderfully operated by Stacy Garcia.
Building on the information of many and highlighting the
value of blogging and social media for Business today.
A TWITTER CHAT IN
DETAIL

#KBTRIBECHAT
Hosted by Todd Vendituoli
Thank you Stacy Garcia
Blogging for Business hosted by Todd Vendituoli

1 Do you have a blog and how frequently do you
post?

2   Do you think it’s important to have a blog and why?

3 What advice would you give someone thinking of
starting a blog?

4 How do you come up with your topics? What are
your inspirations?

5 Do you work on SEO for your blog?

6   Do you see sales or income from your blogging?

7 Do you use any analytics to track how your blog is
doing?

8   How do you promote your blog?
Be Real.

This chat was to gain information and wasn’t about a
product but as you can see there was a great deal of
interest. Blogging for Business can have the same effects
and reach those same type of numbers.
Writing a blog puts adds a face to your business and it can
humanize and personalize something that has always just
been a product or service.
Blogs are not for self promotion
Blogging should be about bring information and knowledge
forward, not selling a product or service.

RT @TALV58: There should be very little self promo or
sales pitch on blogs #kbtribechat
DoorHardwareLux at 03/21/2012 02:37 PM EST
Some of the many blogs that were present and there
are more.
• http://www.residentiallighting.com/chat-booms
• http://www.eco-modernism.com/blog/
• http://markitect.me/
• http://funandfit.org/
• http://acrackeddoor.blogspot.com/
• http://www.oreilly-depalma.com/blog/
• http://blog.coverings.com/
More blogs that were represented
• http://blog.rjmbuilds.com
• http://simplemarketingblog.com/
• http://blog.sls-construction.com/
I’m sorry that I can’t include every blog as there were so
many great ones.
Why blogs work for business

• RT @FormicaGroup: A2. Blogging lets us go a little
  deeper and provide links to multiple resources. Lets us
  expand on thoughts. #kbtribechat
  CBWhittemore at 03/21/2012 02:12 PM EST
• RT @cupboards: @kbtribechat A2: Blogs give you
  credibility in biz world. Its a real voice instead of corporate
  banter. #kbtribechat
  noradepalma at 03/21/2012 02:14 PM EST
The ideas and thoughts of many

• Cross promote ALWAYS! RT @rjmcontractors @dcoopsd:
  @TALV58 when doing a guest post, do a promo on your
  own blog Gr8 for traffic #kbtribechat
  MarkJohnsonFAIA at 03/21/2012 02:37 PM EST
• Absolutely RT @GoshenTF A5 SEO is important, but not
  to the point that it directs the post. #kbtribechat
  RDBmagazine at 03/21/2012 02:37 PM EST
A look at the numbers
• Everyone, especially businesses, love to see the
  numbers. These next few pages highlight just how quickly
  and useful social media can be at reaching a target
  audience.
• As blogs develop, the content reaches an every
  expanding audience. This target audience is there
  because a relationship has been grown and nurtured.
  That has value for that business.
1,131 tweets, almost 3 Million impressions and reaching over
175,000 followers
A mere sample of 50 tweets of the total 1500 during this one hour chat
View the entire chat
http://www.curatede.com/Tweet/ChatTopic/kbtribechat?topicid=834
Yet even after the chat has finished it continues on Facebook for even more
exposure.
The consensus
Question 1
• Do you have a blog and how frequently do you post?


• Three to five times per week and posting consistently
 seemed to work the best.
Question 2
• Do you think it’s important to have a blog and why?
• Humanizes the business and adds information and value
 while creating relationships.
Question 3
• What advice would you give someone thinking of starting
 a blog?

• Be consistent, provide good content and information and
 be a real person.
Question 4
• How do you come up with your topics? What are your
 inspirations?

• Write about what you love and have knowledge about and
  it will be a success.
• Vary your posts with personal ones so people see the
  person behind the business.
Question 5
• Do you work on SEO for your blog?


• SEO is important but producing high quality content in
 combination will get the best results.
Question 6
• Do you see sales or income from your blogging?
• Some will but for many the result isn’t seen immediately.
  As the authority and relationships develop the sales will
  follow.
• Some use to spread information and enhance their
  presence.
Question 7
• Do you use any analytics to track how your blog is doing?


• You need to be constantly looking and adjusting what you
 write and when you post to gain the full advantages of
 social media and a blog. Use every tool possible.
Last Question
• How do you promote your blog?


• By testing what works on different platforms such as
 Twitter, Facebook, Stumbleupon and others. The key is to
 post where your audience is and when they are there.
Blogging Advice and SEO

 Blogging advice:

 http://www.chrisbrogan.com/my-best-advice-about-
 blogging/

 SEO-
 SEO advice: http://venturebeat.com/2012/03/17/not-so-
 fast-seo-google-has-plans-to-punish-sites-that-are-overly-
 optimized/ #kbtribechat
Analytics
        Analytics:
        Google Analytics | Official Website
        www.google.com/analytics/



        Analytic tools:
        http://www.toprankblog.com/2008/01/20-
        blog-analytics-tools/ #kbtribechat


        http://visually.visually.netdna-
        cdn.com/kbtribechat_4f667bf1802fb.png


        SocialBro - Explore your Twitter
        community
        www.socialbro.com
Promoting your blog:



  Twitter
  Facebook
  Stumbleupon
  Google+
  Tumblr
  Share buttons
  Linkedin
Thank you to all that attended and offered
their knowledge and experiences

• Thank you all for you amazing ideas. I think this chat was
 what I needed to get my blog up and running.
 #kbtribechat
 CrystalHintze at 03/21/2012 03:01 PM EST
http://www.thebuildingblox.com/
http://www.socialmedia4builders.com/
And can also be found around the web on:
https://twitter.com/#!/TALV58
https://www.facebook.com/todd.vendituoli
http://www.glpl.us/Buildingblox.com
http://about.me/ToddVendituoli

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A twitter chat in detail Blogging for Business

  • 1. Blogging for Business Hosted by Todd Vendituoli on the KBTribechat community which is wonderfully operated by Stacy Garcia. Building on the information of many and highlighting the value of blogging and social media for Business today.
  • 2. A TWITTER CHAT IN DETAIL #KBTRIBECHAT Hosted by Todd Vendituoli Thank you Stacy Garcia
  • 3. Blogging for Business hosted by Todd Vendituoli 1 Do you have a blog and how frequently do you post? 2 Do you think it’s important to have a blog and why? 3 What advice would you give someone thinking of starting a blog? 4 How do you come up with your topics? What are your inspirations? 5 Do you work on SEO for your blog? 6 Do you see sales or income from your blogging? 7 Do you use any analytics to track how your blog is doing? 8 How do you promote your blog?
  • 4. Be Real. This chat was to gain information and wasn’t about a product but as you can see there was a great deal of interest. Blogging for Business can have the same effects and reach those same type of numbers. Writing a blog puts adds a face to your business and it can humanize and personalize something that has always just been a product or service.
  • 5. Blogs are not for self promotion Blogging should be about bring information and knowledge forward, not selling a product or service. RT @TALV58: There should be very little self promo or sales pitch on blogs #kbtribechat DoorHardwareLux at 03/21/2012 02:37 PM EST
  • 6. Some of the many blogs that were present and there are more. • http://www.residentiallighting.com/chat-booms • http://www.eco-modernism.com/blog/ • http://markitect.me/ • http://funandfit.org/ • http://acrackeddoor.blogspot.com/ • http://www.oreilly-depalma.com/blog/ • http://blog.coverings.com/
  • 7. More blogs that were represented • http://blog.rjmbuilds.com • http://simplemarketingblog.com/ • http://blog.sls-construction.com/ I’m sorry that I can’t include every blog as there were so many great ones.
  • 8. Why blogs work for business • RT @FormicaGroup: A2. Blogging lets us go a little deeper and provide links to multiple resources. Lets us expand on thoughts. #kbtribechat CBWhittemore at 03/21/2012 02:12 PM EST • RT @cupboards: @kbtribechat A2: Blogs give you credibility in biz world. Its a real voice instead of corporate banter. #kbtribechat noradepalma at 03/21/2012 02:14 PM EST
  • 9. The ideas and thoughts of many • Cross promote ALWAYS! RT @rjmcontractors @dcoopsd: @TALV58 when doing a guest post, do a promo on your own blog Gr8 for traffic #kbtribechat MarkJohnsonFAIA at 03/21/2012 02:37 PM EST • Absolutely RT @GoshenTF A5 SEO is important, but not to the point that it directs the post. #kbtribechat RDBmagazine at 03/21/2012 02:37 PM EST
  • 10. A look at the numbers • Everyone, especially businesses, love to see the numbers. These next few pages highlight just how quickly and useful social media can be at reaching a target audience. • As blogs develop, the content reaches an every expanding audience. This target audience is there because a relationship has been grown and nurtured. That has value for that business.
  • 11. 1,131 tweets, almost 3 Million impressions and reaching over 175,000 followers
  • 12. A mere sample of 50 tweets of the total 1500 during this one hour chat
  • 13. View the entire chat http://www.curatede.com/Tweet/ChatTopic/kbtribechat?topicid=834
  • 14. Yet even after the chat has finished it continues on Facebook for even more exposure.
  • 15. The consensus Question 1 • Do you have a blog and how frequently do you post? • Three to five times per week and posting consistently seemed to work the best.
  • 16. Question 2 • Do you think it’s important to have a blog and why? • Humanizes the business and adds information and value while creating relationships.
  • 17. Question 3 • What advice would you give someone thinking of starting a blog? • Be consistent, provide good content and information and be a real person.
  • 18. Question 4 • How do you come up with your topics? What are your inspirations? • Write about what you love and have knowledge about and it will be a success. • Vary your posts with personal ones so people see the person behind the business.
  • 19. Question 5 • Do you work on SEO for your blog? • SEO is important but producing high quality content in combination will get the best results.
  • 20. Question 6 • Do you see sales or income from your blogging? • Some will but for many the result isn’t seen immediately. As the authority and relationships develop the sales will follow. • Some use to spread information and enhance their presence.
  • 21. Question 7 • Do you use any analytics to track how your blog is doing? • You need to be constantly looking and adjusting what you write and when you post to gain the full advantages of social media and a blog. Use every tool possible.
  • 22. Last Question • How do you promote your blog? • By testing what works on different platforms such as Twitter, Facebook, Stumbleupon and others. The key is to post where your audience is and when they are there.
  • 23. Blogging Advice and SEO Blogging advice: http://www.chrisbrogan.com/my-best-advice-about- blogging/ SEO- SEO advice: http://venturebeat.com/2012/03/17/not-so- fast-seo-google-has-plans-to-punish-sites-that-are-overly- optimized/ #kbtribechat
  • 24. Analytics Analytics: Google Analytics | Official Website www.google.com/analytics/ Analytic tools: http://www.toprankblog.com/2008/01/20- blog-analytics-tools/ #kbtribechat http://visually.visually.netdna- cdn.com/kbtribechat_4f667bf1802fb.png SocialBro - Explore your Twitter community www.socialbro.com
  • 25. Promoting your blog: Twitter Facebook Stumbleupon Google+ Tumblr Share buttons Linkedin
  • 26. Thank you to all that attended and offered their knowledge and experiences • Thank you all for you amazing ideas. I think this chat was what I needed to get my blog up and running. #kbtribechat CrystalHintze at 03/21/2012 03:01 PM EST
  • 27. http://www.thebuildingblox.com/ http://www.socialmedia4builders.com/ And can also be found around the web on: https://twitter.com/#!/TALV58 https://www.facebook.com/todd.vendituoli http://www.glpl.us/Buildingblox.com http://about.me/ToddVendituoli