1. Blogging for Business
Hosted by Todd Vendituoli on the KBTribechat community
which is wonderfully operated by Stacy Garcia.
Building on the information of many and highlighting the
value of blogging and social media for Business today.
2. A TWITTER CHAT IN
DETAIL
#KBTRIBECHAT
Hosted by Todd Vendituoli
Thank you Stacy Garcia
3. Blogging for Business hosted by Todd Vendituoli
1 Do you have a blog and how frequently do you
post?
2 Do you think it’s important to have a blog and why?
3 What advice would you give someone thinking of
starting a blog?
4 How do you come up with your topics? What are
your inspirations?
5 Do you work on SEO for your blog?
6 Do you see sales or income from your blogging?
7 Do you use any analytics to track how your blog is
doing?
8 How do you promote your blog?
4. Be Real.
This chat was to gain information and wasn’t about a
product but as you can see there was a great deal of
interest. Blogging for Business can have the same effects
and reach those same type of numbers.
Writing a blog puts adds a face to your business and it can
humanize and personalize something that has always just
been a product or service.
5. Blogs are not for self promotion
Blogging should be about bring information and knowledge
forward, not selling a product or service.
RT @TALV58: There should be very little self promo or
sales pitch on blogs #kbtribechat
DoorHardwareLux at 03/21/2012 02:37 PM EST
6. Some of the many blogs that were present and there
are more.
• http://www.residentiallighting.com/chat-booms
• http://www.eco-modernism.com/blog/
• http://markitect.me/
• http://funandfit.org/
• http://acrackeddoor.blogspot.com/
• http://www.oreilly-depalma.com/blog/
• http://blog.coverings.com/
7. More blogs that were represented
• http://blog.rjmbuilds.com
• http://simplemarketingblog.com/
• http://blog.sls-construction.com/
I’m sorry that I can’t include every blog as there were so
many great ones.
8. Why blogs work for business
• RT @FormicaGroup: A2. Blogging lets us go a little
deeper and provide links to multiple resources. Lets us
expand on thoughts. #kbtribechat
CBWhittemore at 03/21/2012 02:12 PM EST
• RT @cupboards: @kbtribechat A2: Blogs give you
credibility in biz world. Its a real voice instead of corporate
banter. #kbtribechat
noradepalma at 03/21/2012 02:14 PM EST
9. The ideas and thoughts of many
• Cross promote ALWAYS! RT @rjmcontractors @dcoopsd:
@TALV58 when doing a guest post, do a promo on your
own blog Gr8 for traffic #kbtribechat
MarkJohnsonFAIA at 03/21/2012 02:37 PM EST
• Absolutely RT @GoshenTF A5 SEO is important, but not
to the point that it directs the post. #kbtribechat
RDBmagazine at 03/21/2012 02:37 PM EST
10. A look at the numbers
• Everyone, especially businesses, love to see the
numbers. These next few pages highlight just how quickly
and useful social media can be at reaching a target
audience.
• As blogs develop, the content reaches an every
expanding audience. This target audience is there
because a relationship has been grown and nurtured.
That has value for that business.
12. A mere sample of 50 tweets of the total 1500 during this one hour chat
13. View the entire chat
http://www.curatede.com/Tweet/ChatTopic/kbtribechat?topicid=834
14. Yet even after the chat has finished it continues on Facebook for even more
exposure.
15. The consensus
Question 1
• Do you have a blog and how frequently do you post?
• Three to five times per week and posting consistently
seemed to work the best.
16. Question 2
• Do you think it’s important to have a blog and why?
• Humanizes the business and adds information and value
while creating relationships.
17. Question 3
• What advice would you give someone thinking of starting
a blog?
• Be consistent, provide good content and information and
be a real person.
18. Question 4
• How do you come up with your topics? What are your
inspirations?
• Write about what you love and have knowledge about and
it will be a success.
• Vary your posts with personal ones so people see the
person behind the business.
19. Question 5
• Do you work on SEO for your blog?
• SEO is important but producing high quality content in
combination will get the best results.
20. Question 6
• Do you see sales or income from your blogging?
• Some will but for many the result isn’t seen immediately.
As the authority and relationships develop the sales will
follow.
• Some use to spread information and enhance their
presence.
21. Question 7
• Do you use any analytics to track how your blog is doing?
• You need to be constantly looking and adjusting what you
write and when you post to gain the full advantages of
social media and a blog. Use every tool possible.
22. Last Question
• How do you promote your blog?
• By testing what works on different platforms such as
Twitter, Facebook, Stumbleupon and others. The key is to
post where your audience is and when they are there.
23. Blogging Advice and SEO
Blogging advice:
http://www.chrisbrogan.com/my-best-advice-about-
blogging/
SEO-
SEO advice: http://venturebeat.com/2012/03/17/not-so-
fast-seo-google-has-plans-to-punish-sites-that-are-overly-
optimized/ #kbtribechat
24. Analytics
Analytics:
Google Analytics | Official Website
www.google.com/analytics/
Analytic tools:
http://www.toprankblog.com/2008/01/20-
blog-analytics-tools/ #kbtribechat
http://visually.visually.netdna-
cdn.com/kbtribechat_4f667bf1802fb.png
SocialBro - Explore your Twitter
community
www.socialbro.com
26. Thank you to all that attended and offered
their knowledge and experiences
• Thank you all for you amazing ideas. I think this chat was
what I needed to get my blog up and running.
#kbtribechat
CrystalHintze at 03/21/2012 03:01 PM EST