In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...

1. Practical, tactical social media Todd Lohenry e1evation, llc 1

2. ;-) 2

3. The case for social media 3

4. 11 myths of social media Social media is so easy we can hire an intern to do it. Social media marketing is really hard. Social media is only for the young. Social media is free. Since social media marketing is labor-intensive, we should offshore it. Social media marketing success is all about rules and best practices. Social media marketing has no rules. Social media marketing gets immediate results. Social media marketing is too risky. Social media marketing is new. Social media marketing doesn’t apply to my business. Tom Pick 4

5. ABA questions 5

6. The killer question? How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper? 6

7. What is social media? 7

8. Media evolution 8

9. 9

10. Definition of ‘social’ media “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia 10

11. Average age of social media users 11

12. Age distribution in social media 12

13. Average age on social sites 13

14. The times, they are a changing… 2007 2010 14

15. Quantity vs. quality “I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.” Jason Yormark, Social Media Today 15

16. Will social media help me sell? 16

17. Social Media is About ROI! The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study) 17

18. Community ROI Higher purchase amounts by community vs. non-community (30%) Higher frequency of purchase by community Lower cost of customer service (repeat customer familiarity) Increased customer satisfaction Decreased cost of acquisition (advocacy driven) Lower cost of product development (using feedback loop) Decreased cost of customer retention 18

19. How small businessuses social media 19

21. Only 18% of TV ad campaigns generate positive ROI

22. 90% of people who can skip ads do

23. 76% of consumers don’t believe that companies tell the truth in advertisements

24. 96% of Millennials have joined an online social network20

25. What sites should I use? 21

26. 22

27. 3 legged stool of social media Facebook Twitter LinkedIn 23

28. Why would anyone follow me in social media? 24

29. The real question is why would anyone listen to you. Period. 25

30. You have to be fascinating! The purpose of social media is “to establish yourself as a fascinating subject-matter expert.” “It’s all about finding good stories, videos, and blog posts about your subject and providing links to these sources.” “The test for your social media efforts is whether people find what you post so fascinating that they retweet it.” Guy Kawasaki 26

31. Example “For example, if you own a restaurant, then you could post a link to The Second Annual New York Foodie Photo Scavenger Hunt, Cilantro Haters, It’s Not Your Fault, and Check It Out: Get Your Groceries At The Library. Do this for a few months, and people will recognize you as a food expert. And guess what? They’ll come eat at your restaurant.” 27

32. Hubspot says… “Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect.”

33. How do I find the latest and greatest sites? 29

34. The short answer is Mashable 30

35. Oh, and e1evation too! 31

36. How should I determine my social media policy? 32

37. PolicyTool.net 33

38. 34 “If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

39. Filling the social mediaexecution gap 35

40. One minute Dana VanDenHeuvel; marketingsavant.com e1evation, llc 36

41. Thinkers vs. thought leaders Thinkers Has as a point of view Point of view is ‘private’ Thought leaders Has a point of view Point of view is ‘public’ e1evation, llc 37

42. Public point of view …leads to share of voice …leads to share of mind …leads to share of market e1evation, llc 38

43. Visitors 39

44. Visits 40

45. Ranking 41

46. Top Tweeter! ;-)

47. Remember “Einstein's Razor”? “Everything should be made as simple as possible, but no simpler.”

49. Publish…

51. What tools do I use? Google Chrome Shareaholic Posterous 46

52. e1evation workflow 47

53. Demo time 48

55. “The truth is you don’t have time *not* to blog. You probably already write blog articles, you just don’t call them that.”

56. Blogging is no less a natural process than anything else you are currently doing to promote your brand…

58. Got questions? We’ve got answers… http://e1evation.com 51

59. The burning question “How do I add social media to my already overflowing plate and still get home for supper?” e1evation, llc 52