Talk from Alan O'Rourke (http://www.toddle.com/ at the Dublin Web Summit / Techstars Startup Bootcamp Seminar. Automate email for sales and marketing.

1. Automating Sales & Marketing
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Email Is DEAD!
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Email ROI =
Per Subscriber
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01.
Capture Subscribers
EVERYWHERE
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02.
Tell Subscribers you are
NOT DEAD
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13. Short & sweet
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03.
Ask Subscribers to
BUY STUFF
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Cost Income
€10 €1000
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Econsultancy survey in early 2011 placed
email ROI second, just behind organic SEO
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04.
Stalk your Subscribers
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05.
Automate
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06.
Remarketing
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87% of consumers abandon carts
…75% say they will return to complete the purchase
@AlanORourke

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Source: Silverpop

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Download & Print
www.toddle.com/stuff
@alanorourke
Toddle.com/stuff
www.linkedin.com/in/spoiltchild
www.facebook.com/ORourke.Alan
Alan O’Rourke