Thebigspace partnered with the team at Mustache to help them update their brand, website and web content.

1. THE
BIG
SPACE
A CASE STUDY BY

2. THE
CHALLENGE
thebigspace,
an
industry
pioneer
in
retail
consumer
engagement
technology,
approached
Mustache
to
increase
its
brand
visibility
and
position
it
for
future
expansion
in
the
suddenly
ultra-­‐competitive
landscape
of
2015.
THE
KEY
INSIGHT
thebigspace
provides
a
service
not
easily
quanti@ied
or
de@ined
for
its
target
audience.
At
the
forefront
of
a
complex,
at
times
possibly
intimidating
(but
increasingly
necessary)
transformation
in
the
retail
space,
the
brand
needed
to
present
its
services
in
a
clear,
concise,
easily
digestible
manner.
In
addition
they
needed
dynamic
supporting
content
that
would
extend
the
conversation
and
motivate
potential
clients
to
not
be
left
behind
during
this
evolutionary
leap
in
their
business.
(“The
future
is
now!”)
THE
BIG
SPACE

3. THE
SOLUTION
1.
Brand
Messaging
Overhaul
Mustache
conceived
and
executed
a
complete
brand
reimagining,
rede@ining
the
core
business
for
a
growing
audience
of
potential
customers.
We
began
with
a
communications
approach
based
on
contemporary,
clearly
de@ined
yet
easily
digestible
talking
points.
We
asked
ourselves,
“What
do
consumers
want?
What
do
retailers
want?
How
does
thebigspace
provide
these
solutions
and
improve
these
experiences?”.
Focusing
on
these
questions,
we
can
cut
through
the
clutter
and
jargon
to
effectively
educate
and
excite
potential
clients,
increase
clarity
across
digital
channels
from
web
to
social
media,
and
better
resonate
with
the
entire
C-­‐Suite
of
retail
decision
makers,
from
CEOs
and
CMOs
to
CIOs
and
CTOs.
Using
clear
and
energetic
(not
overly
technical)
writing,
our
new
tone
mirrors
the
brand’s
vision
and
leadership.
THE
BIG
SPACE
…CONTEMPORARY
…WORLDLY
…TECHNOLOGICAL
…“PRACTICAL
VISIONARY”
…COLLABORATIVE
RETAIL
CONSUMER
ENGAGEMENT,
CONNECTED
EXPERIENCES,
&
CUSTOMER
INSIGHT…
…THAT’S
THEBIGSPACE.

4. 2.
Radical
Design
Enhancements
Pivoting
off
our
new
core
message,
we
next
developed
a
corresponding
online
experience
for
consumers
and
potential
customers,
transforming
thebigspace.com
into
a
sleek,
beautiful
HTML5
platform
optimized
for
fully
engaging
its
target
audience.
Contemporary
and
vibrant
design,
dynamic
photography
and
clean
yet
bold
typography
came
together
for
a
fresh,
forward-­‐looking
aesthetic
that
matched
the
brand’s
cutting-­‐edge
services.
THE
BIG
SPACE
OLD
SITE
NEW
SITE
(BETA)

5. 2.
Radical
Design
Enhancements
Case
studies,
previously
presented
as
simple,
text-­‐based
write-­‐
ups,
were
reimagined
for
maximum
impact
and
to
accurately
re@lect
the
stylish,
fashion-­‐conscious
leanings
of
the
brand.
THE
BIG
SPACE
OLD
SITE
NEW
SITE
(BETA)

6. 2.
Radical
Design
Enhancements
Upon
educating
the
visitor,
clear,
enticing
calls
to
action
married
with
striking
visuals
encouraged
interested
parties
to
take
the
next
step
by
booking
a
visit
at
the
Big
Space
showroom.
THE
BIG
SPACE
OLD
SITE
NEW
SITE
(BETA)

7. 3.
User
Experience
Optimization
Aesthetics
alone
don’t
tell
our
story.
Unlike
products
or
services
in
which
potential
clients
may
possess
a
degree
of
familiarity,
thebigspace
works
in
a
space
still
unfamiliar
to
many.
Leveraging
the
latest
web
technology
including
mobile
optimization,
dynamic
scrolling
and
a
sophisticated
icon-­‐based
homepage
experience,
our
development
team
elevated
the
web
interface
to
the
next
level
of
user
engagement.
Now,
potential
customers
could
dive
deeper
into
what
thebigspace
offered,
and
interact
with
the
brand
at
a
more
sophisticated
level.
THE
BIG
SPACE

8. THE
BIG
SPACE
4.
Video
Storytelling
For
those
seeking
a
quick,
shareable
way
to
understand
what
the
thebigspace
offers,
our
production
team
conceived,
shot
and
fully
produced
a
slick,
dynamic
brand
video
condensing
the
complex
nature
of
the
client’s
business
into
a
memorable
narrative:
“What
if
every
mirror
had
a
built
in
fashion
expert,
telling
me
what
shoes
to
wear
with
this
skirt?
“What
if
my
store
had
an
endless
aisle
where
I
can
choose
any
size,
color
or
style,
even
if
it’s
out
of
stock,
and
have
it
shipped
to
my
front
door?
“What
if
my
Facebook
friends
could
comment
on
my
new
look,
before
I
even
left
the
store?”
thebigspace
Brand
Video
Password:
big
CLICK
TO
PLAY

9. THE
BIG
SPACE
5.
Ancillary
Branded
Content
Finally,
we
designed
and
developed
a
series
of
ancillary
visual
assets
including
photos,
case
studies,
graphics
and
marketing
materials,
utilizing
and
reinforcing
our
shiny
new
brand
identity,
empowering
thebigspace
to
convert
C-­‐Suite
executives
into
engaged
leads.
APPLICATION
SHOWCASE
P R I V A T E & C O N F I D E N T I A L
TYPOGRAPHY
P R I M A R Y
Consolas
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H E A D E R S U B H E A D B O D Y
Font
Font Style
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Leading
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Proxima Nova
Light
49.44
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197
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Font Style
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Leading
Tracking
Consolas
Bold
14
18
250
Font
Font Style
Font Size
Leading
Tracking
Proxima Nova
Regular
15
18
50
S E C O N D A R Y
Proxima Nova
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Proxima Nova Light
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Proxima Nova Bold
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P R I V A T E & C O N F I D E N T I A L
NOTES
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10. IN
CONCLUSION
The
market,
consumer
behavior,
and
thebigspace
are
all
changing…fast.
Our
repositioning
gave
thebigspace
a
brand
look,
feel
and
voice
that
match
its
dynamism,
vision,
innovation
and
humanity
-­‐
crucial
attributes
that
speak
to
retail
decision-­‐makers
worldwide,
and
will
help
take
thebigspace
to
the
next
level.
THE
BIG
SPACE

11. THANK
YOU
FROM
CONTACT
US.
20
Jay
Street,
Suite
430
Brooklyn,
NY
11201
Phone:
212-­‐226-­‐3493
www.mustacheagency.com
JOHN
LIMOTTE
Founder/Executive
Producer
Email:
johnl@mustacheagency.com
TODD
GRIFFIN
Head
of
Accounts
Email:
toddg@mustacheagency.com
Phone:
646.326.9102
JEFF
CAMBRON
Director
of
Marketing
Email:
jeffc@mustacheagency.com