A look at how video has evolved on the web and what the future holds with online media and interactivity

1. Welcome to the world of Video 2.0Why video on the internet is the next big thing for advertising Presented by Todd Murray – Founder of

2. Overview About ActiveChannel Video 1.0 - Current state of play with traditional media The UGC effect The Obama effect The game changing facets Video 2.0 - Who is using online video Why brands need to use online video Video 3.0 - Future of online video

3. About ActiveChannel Established in 2007 to provide interactive video solutions Proprietary CMS platform that handles video and interactivity Ahead of the curve Doing more education rather than execution

4. Video 1.0 - Current state of play with traditional media “They” are starting to “get it” Still rely on traditional TV content and methods Allowing UGC to be used as part of the blend Scared to upset the “sacred cow” Still a “nice to have” and not a “must have”

5. User Generated Content Kick started the online video industry in May 2005 In October 2006, Google Inc. announced that it had acquired YouTube for US$1.65 billion in Google stock In March 2008, YouTube's bandwidth costs were estimated at approximately US$1 million a day Alexaranks YouTube as the third most visited website on the Internet, behind Yahoo! and Google Had over 5 billion videos viewed in July 2008 14.3 billion videos viewed in December 2008

6. The Obama Effect Will.I.Am Over 16 million views Obama Girl Over 13 million views

7. The game changing facets – pros & cons for marketers Long tail effect Long tail effect  Cost effectiveness Cost effectiveness  Accessible, accountable and controllable  Accessible, accountable and controllable Allow for UGC to spread the message Allow for UGC to spread the message  Content should be seen as cool Content should be seen as cool  Need to target message for audience  Need to target message for audience

8. Video 2.0 - Who is using video & why A mad scientist takes everyday items, including cars, to see if the BlendTec blenders will blend them Matt Harding – over 12 million views for his original Travel happy video clip Made another one in 2008 and had over 17 million views.Visa sponsors him for undisclosed amount A family liquor store in Springfield, N.J., became a "multimillion-dollar wine Mecca,“ after Gary Vaynerchuk started "Wine Library TV," his daily podcast on wine tasting..

9. Why brands need to use online video now Its where the audience is… if the content is right Potentially the most effective branding tool available

10. Video 3.0 – The future of online video Interactivity Interactivity Interactivity

11. Video 3.0 – The future of online video

12. . . The future awaits… Todd Murray – Founder Web: www.activechannel.tv Email: todd@activechannel.tv