1. toddwhiteoak@gmail.com
NYC & Philadelphia Based
(267) 980-4350
Todd Whiteoak
Event Marketing Professional
SKILL SUMMARY
 Skilled in sales  Strong task  Planning
and customer relations organizer Marketing campaigns
 Activities/events:  Skilled in Client  Music and sports
plan & implement Relations industry experience
 Strong work  Outstanding  Team oriented
ethic; success-oriented communication skills
EXPERIENCE
Brand Connections September 2012-Feburary 2013
Regional Field Coordinator
• Manage a team of demonstrators who are producing events in high end retail stores
• Oversee staff training and data and recap collection from demonstrators
• Work with client and store management to insure we meet their expectations
• Set sales goals and issue incentives for my field staff
Marketing Werks January 20112-March 2012
Market Manager
• Managed NYC Playstation Vita Social Club
• Responsible for various Sony products including PS3’s, Vita, TV’s & VAIO’s
• Oversaw Premium Distribution
• Created Club Hours and Staff Schedules
• Produced Daily Recaps including video and pictures
• Tracked Premium and Beverage Inventory
Genesco Sports May 2011-September 2011
August 2012- November 2012
Market Manager
• Responsible for a fleet of 2011 Chevrolet and 2012 Cadillac vehicles
• Liaison between venues and internal account team
• Manage team of Product Specialist
• Oversee Lead Generation
• Maintain a Event Blog
Innovative Events August 2010-January 2011
Market Manager
• Manage a kiosk for a major credit card company. Kiosk focuses on signing up new
applicants for a new premium rewards charge card.
• Responsible for inventory of all premiums and office supplies.

2. • Oversee the maintenance of kiosk including computers and overall visual
appearance of display.
• Liaison between airport management and client
Mosaic June2010-Feburary 2011
Market Manager
• Helped build brand awareness for the top two names in Technology through
nurturing relationships with retailers, tastemakers and consumers
• Responsible for following client’s directives in the process of attaining better
product placement, stronger sales
• Produced tracking data including staff hours, event attendance, survey results and
premium distribution.
• Management of program expenses
Attack Marketing June 2008-January 2011
Market Manager
• Coordinated event execution of multiple field events for various clients including
Atlantic Records/Neil Young, T-Mobile, Pellegrino, US Open, Disney, PNC
Bank,EA Sports and PA Tourism
• Responsible for providing location suggestions to target each specific client’s
demographic
• Produced timesheets, event reports and event pictures for managements approval
• Management of brand ambassadors including hiring and training
Encore Nationwide January 2005-Present
Market Manager
• Coordinated the execution of multiple field events for various clients including
Nintendo, Sirius Radio, Dell, AMC and Tylenol
• Responsible for providing location suggestions to target each specific client’s
demographic
• Produced recaps, photos and staff timesheets for client approval
• Management of brand ambassadors including hiring and training
Escalate Now Fall 2009
Market Manager
• Oversaw a Juice Sampling Events for Simply Orange
• Organized Event Schedule
• Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors
• Oversee Distribution of 55,000 Samples Monthly
• Maintained a Branded Twenty-Four Foot Truck
• Maintained a Cold Storage Space Including Inventory and Expenses
MKTG Holiday Season 2008 ,2009, 2011 & 2012
Nintendo Wii Mall Program
Mall Manager ,Assistant Manager Super Guru & Brand Ambassador
• As a Manager produced event recaps, staff schedules and timesheets
• Assigned staff breaks and staff roles
• Assited consumers determine the best game and accessories to purchase
• Oversaw load in/out and maintenance of event footprint
• Responsible for interacting with potential and existing Wii users to gather feedback

3. Synergy Events April-June 2008
Account Executive
• Coordinated securing sites for a 4 week tour for a national mobile phone company
• Responsible for maintaining and reaching clients expectations
• Maintained Tour Budget
• Responsible for obtaining event equipment (staging, vehicles, sound systems etc.)
• Obtained all necessary permits and contracts for event locations
• Oversaw the recruiting, training and management of tour staff
USMP February 2007-November 2007
Air Force Do Something Amazing Tour, Tour Director
• Coordinated event logistics for various events such as NASCAR, Supercross and
Summerfest
• Oversaw the setup of event site including F-16 and Two Semi Trailers and Flight
Simulator
• Managed a Road Crew of 5 plus local staff ranging from 5-10 members
• Interacted with Air Force recruiters to set up events
• Produced daily web based recaps to be viewed by Air Force HQ
• Tour Budget Management
Creative Solutions Group September – November 2006
DaimlerChrysler Affiliates Rewards Tour, Pre-Promotions Manager
• Oversaw Pre-event Correspondence with Fortune 500 Companies
• Handled arranging necessary logistics for event site construction
• Mediated Event Production between Client and Tour Staff
• Interacted with Corporate guests during automotive demonstrations
• Facilitated any and all technology based support for interactive kiosks
Infinity Marketing Team April - September 2006
HP Colorworks Tour Manager
• Managed a Business Printer Tour for Hewlett Packard
• Handle Sales and Marketing of a Nationwide Tour
• Produce Marketing Materials to facilitate awareness and sales
• Logistics Management, including Accounting and Travel Arrangement
• Oversaw Setup of Interactive Demo Display
Tipton & Maglione: East Coast September - December 2005
Tour Manager
• Oversaw the operation of a RV Tailgating Tour for Yellowtail Winery
• Facilitated logistics for stops at Wine tastings and NFL/NCAA tailgates
• Maintained a Branded 33 foot Recreational Vehicle
• Managed the distribution of samples and P.O.S.
Pierce Promotions: Philadelphia and Boston - Summer 2005
Mobile Tour Driver

4. • Involved in initial pitch of Verizon Voice Wing
• Responsible for Maintained and Security of 2004 Chrysler 300c
• Provided recommendations for driving schedules of 6 different vehicles
• Oversaw distribution of collateral for the sweepstakes
Mobile Media Enterprises: Philadelphia, PA April-May 2005
Field Manager
• Oversaw a Soda Sampling Events for Cadbury Schweppes
• Organized Event Schedule
• Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors
• Handled Logistics of 12,000 Samples
• Maintained a Branded Sixteen Foot Truck
Sports Mark: Philadelphia, PA March 2005 March 2006 and March 2009
Field Manager
• Ran a Multi Day NCAA Tournament Watch Party for The Hartford Group
• Handled pre-event site inspections including setting up contracts
• Managed VIP Check-in, including ticket distribution
• Oversaw Giveaway Distribution
• Handled Logistics between the Kitchen and Bar staff at venue
24-7 Marketing: Fairfield, NJ October 2004- November 2004
Field Manager
• Ran a Two Week long Super Market promotion for Santa Fe Salsa
• Handled Logistics Issues in regards to travel and expenses
• Oversaw the setup and breakdown of Daily Sampling Events
• Interacted with Store Personnel to insure proper inventory and the reordering
of product line.
GMR Marketing: State College, PA September 2004-April 2005
Field Manager
• Organized Guerilla Marketing Program for Morton Salt & Axe Body Spray
• Handled Logistic regarding scheduling events, timesheets and recaps
• Oversaw Promotional Models at various Inter-City, College Campus
and Nightclub events
• Maintained Sample Stock Inventory
Comcast-Spectacor: Philadelphia, PA January 2004-May 2004
Community Marketing Director/Sports Complex Marketing Intern
• Organized day of game/event activities and promotions
• Created /executed grassroots marketing campaigns for various events
• Assisted in coordination of public relations such as special offsite performances
and media appearances
• Assisted in other elements of promotions, publicity and marketing as assigned.
EDUCATION: The Pennsylvania State University, Abington, PA, May 2004
Bachelor of Science in Business, Management and Marketing Focus

5. COLLEGIATE ACTIVITIES: Member of Penn State Abington Basketball Team and Dean’s List Recipient
References Available Upon Request