REMIX SUMMIT-Daniel Waisberg, Analytics Advocate, Google
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REMIX Day 2- Data the New Oil-Daniel Waisberg, Analytics Advocate, Google
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REMIX SUMMIT-Daniel Waisberg, Analytics Advocate, Google
- 1. Make The Most Out Of Your Data Google Confidential and Proprietary 1
- 2. Back in the days… Google Confidential and Proprietary 2
- 3. Google Confidential and Proprietary 3
- 4. Now! Google Confidential and Proprietary 4
- 5. Google Confidential and Proprietary 5
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- 12. We look at this challenge through three lenses of measurement Holistic Measurement Full Credit Measurement Active Measurement Google Confidential and Proprietary 12
- 13. Holistic Measurement Google Confidential and Proprietary 13
- 14. Google Confidential and Proprietary 14
- 15. Non-linear and unpredictable Awareness Advocacy Consideration Purchase Evaluation Google Confidential and Proprietary 15
- 16. Multi-Device insights How much of last summer’s ticket purchase on desktop originated from a mobile or tablet search? What is the total value across multiple touch-points of an acquired user? Is there a big overlap of my mobile and desktop user base? Google Confidential and Proprietary 16
- 17. Full Credit Measurement Google Confidential and Proprietary
- 18. Google Confidential and Proprietary
- 19. The Customer Journey to Online Purchase Google Confidential and Proprietary
- 20. The Customer Journey to Online Purchase goo.gl/wmcaYP Google Confidential and Proprietary
- 21. Attribution helps solve two key problems Display Email Search Conversion Generic Search Brand Search Brand Search Conversion Google Confidential and Proprietary
- 22. Rule based attribution models Google Confidential and Proprietary
- 23. Data-Driven attribution model (premium) Google Confidential and Proprietary
- 24. Active Measurement Google Confidential and Proprietary
- 25. Breaking through data silos More complete measurement Inventory Ad Buying Smarter campaigns Conversions Offline Customer Data Google Confidential and Proprietary
- 26. More holistic view of your audience Cross-platform integration Attribution model Google Confidential and Proprietary
- 27. We can help! Google Confidential and Proprietary
- 28. Universal Analytics Google Confidential and Proprietary
- 29. Session-based analytics Unique Visitor 1 Discovery Unique Visitor 2 First Purchase Return Purchase Unique Visitor 3 Loyal Purchase Google Confidential and Proprietary 29
- 30. User-centric analytics Discovery First Purchase Return Purchase Loyal Purchase 30 Google Confidential and Proprietary
- 31. Sequential Screening Google Confidential and Proprietary 31
- 32. Sequential Screening Google Confidential and Proprietary 32
- 33. Sequential Screening Google Confidential and Proprietary 33
- 34. Measurement Protocol: New Data Collection Google Confidential and Proprietary
- 35. From website and mobile app analytics Desktop Website Mobile Web & App Google Confidential and Proprietary 35
- 36. To any other digital touch points Desktop Website Desktop Website TV Set-Top Box Mobile Web & App Point of Sale Google Confidential and Proprietary 36
- 37. Loves Data - www.youtube.com/watch?v=C27yMQOS8n0 Google Confidential and Proprietary 37
- 38. Dimension widening: more data to GA Google Confidential and Proprietary 38
- 39. Dimension widening: more data to GA Google Confidential and Proprietary 39
- 40. Upload Cost Data: Centralized Marketing Google Confidential and Proprietary 40
- 41. Google Confidential and Proprietary 41
- 42. Google Confidential and Proprietary 42
- 43. goo.gl/M8vEbk Google Confidential and Proprietary 43
- 44. Three Takeaways 1. Use segmentation to understand your customers’ path Google Confidential and Proprietary 44
- 45. Three Takeaways 1. Use segmentation to understand your customers’ path 2. Check different Attribution Models applied to your data Google Confidential and Proprietary 45
- 46. Three Takeaways 1. Use segmentation to understand your customers’ path 2. Check different Attribution Models applied to your data 3. Get started with Universal Analytics Google Confidential and Proprietary 46
- 47. Thank you and Happy Analyzing! +Daniel Waisberg @danielwaisberg Google Confidential and Proprietary