11. Market Review – Statistics Fig. Growth in the number of students going to USA and Australia over the years Fig. Share of students country-wise studying abroad
15. Business Model Initial Focus Niche market of Indian students going abroad for education High quality software to help prepare for exams and apply for Universities Abroad Future Expansion Increase Brand Equity to gain confidence of customers Make Mexelor incorporate features for Indian Exams at Undergraduate/ Post Graduate level Breakthrough Marketing and Hub Business Model Tie up with coaching institutes across cities and provide customized features to suit their needs (including a Logo of their Business) Fig. Shows the Business Model for Start up and Expansion