Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.
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Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
1. 2011 - Half Year Report
Where Weâve Been...
...Where Weâre Going
2. *
Dynamics in travel merchandising
Brian Beard - travel technology executive consultant, Amadeus
*
Social commerce opportunities in travel
Robert Cole - founder, RockCheetah
*
Mobile travel products, platforms and technology
Gerry Samuels - executive director, Mobile Travel Technologies
Moderator
Kevin May â editor/co-founder, Tnooz
9. Social Commerce â Primordial Swamp
June 29, 2011
Image: Elephi Pelephi flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 9
10. Social Commerce â Yesterday
(Predictions from December 2010)
âą Social
â Telepresence (FaceTime) | Hit on New Phones?
âą Location
â Check-ins Growing Rapidly | Going Mainstream?
âą Mobile
â NFC Gathering Steam | Maybe in June iPhone 5?
âą Commerce
â Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011
Image: Katherine H flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 10
11. Social Commerce â Today
(Observations from June 2011)
âą Social
â Limited Traction for Social Currencies
âą Klout Score & Empire Ave Share Price?
âą Location
â Geo-tailored Offers Showing Promise
âą jetBlue â 10th Anniversary
âą Mobile
â Promo-Driven Flash Mobs
âą Ocean Properties â Bacardi Girls
âą Commerce
â Currently, Most Group Buying Isnât Social
âą Station Casinos â welovelocals
June 29, 2011
Image: kagey_b flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 11
12. Social Commerce â Tomorrow
(Prophecies beyond July 2011)
âą Social
â Social Graph Consolidation
âą Facebook Gets Semantic
âą Location
â Venue Harmonization
âą FourSquare Venues Project
âą Mobile
â Near Field Communications
âą Payments, Ads & Loyalty Get Personal
âą Commerce
â Wallets
âą Google Wallet | Apple iWallet are Game Changers
June 29, 2011
Image: just.Luc - flickr
tnooz-Amadeus Mid-year 2011 Webinar
Robert Cole | RockCheetah - 12
13.
14. 2011: Where We've Been, Where We're
Going
Mobile travel products, platforms and technology
Gerry Samuels
Founder & Executive Director
Mobile Travel Technologies Limited (MTT)
18. A Fact
19% of all hotel queries are
conducted on mobile devices
Google, May 2011
19. An Opportunity
âI can say that 79 percent of our
top advertisers have not built
mobile-specific websites at this
timeâ
Rob Torres, Head of Google Travel,
May 2011
20. Some (Surprising?) Facts
âą Orbitz sees 4x more same day bookings
on mobile than on PC
â Barney Hartford, President & CEO, Orbitz, May 2011
âą In June 2011 more people will use google
maps on mobile than on desktop
â Marissa Meyer, Google, May 2011
âą 6 out of 10 mobile users download travel
apps
â May 2011 TripAdvisor Survey
21. Mobile purchases (US)
Product
% Buying
Music/Movies/Games
42 per cent
Consumer Electronics
19 per cent
Apparel
14 per cent
Entertainment Tickets
13 per cent
Travel
12 per cent
Source: InMobi Mobile Shopping and mCommerce study, May 2011
Full study conducted in 14 countries among 15,000 consumers
34. Platforms - Where to Next?
âą Need to manage the
various mobile
channels
âą Both mobile web and
apps are relevant
âą Marketing and eCommerce requires
the flexibility to
manage mobile in
real-time
CommerceStation Casinos Community Votes on Weekly Deals from 3 Choices Limited Number of promotional Offers Available
SocialMarch 2010 â March 2011Total Minutes of US Web UseFacebook +69%Rest of Web -9%Welcome to the beginnings of the semantic webOpenGraph (Likes) use RDFa â adds metadataAlso uses RIF â Rules Interchange FormatBig Part of HTML5Plus, Facebook using HTTPS & OAuth 2.0MobileNFC Not fully implemented in Samsung Nexus SCommerce â Key to Wallet is confirmation of identityEnhancements:Profile includes opt-in, preferences, historyGPS/NFC Helps Avoid Getting Gamed like QR/Text for location based offers (Align Profile | Klout | GPS-Bump)