This document provides an agenda for a London hack day event. It lists the running order of presenters including James Dunford Wood, Alastair James, Paul Slugocki, Riaan van Schoor, Edd McArdle, Stuart Grant, and James Addison. It also provides details on some of the presentations, including Paul Slugocki demonstrating the Tripbod API and ad units, Edd McArdle and Riaan van Schoor presenting their Travoloon travel search tool, and Stuart Grant discussing using location data from sources like Panoramio, YouTube, and Wikipedia to build travel applications. The document concludes with Kevin O'Sullivan presenting his Inspire Me voice activated travel

1. LONDON

7. Running order:
James Dunford Wood/Alastair James
Paul Slugocki
Riaan van Schoor/Edd McArdle
Stuart Grant
James Addison
Kevin O’Sullivan

8. James Dunford Wood/Alastair James

9. Spin
Inspiring travel

10. The Question

I want to go away in July, I want to go somewhere hot, my budget up to two
grand.

I don't want long haul.

I might want some nearby culture when I'm there.

11. Criteria
I want all the results easily accessible on one page.

I don't want too much of a questionnaire.

Don't overwhelm me, give me something visual and imaginative, inspiring
ideas of travel

I want a clean, simple gateway to further information

It should be fun and potentially viral, so I can show it to my friends.
APIs Used

Thomas Cook, Thomson, First Choice via Fusepump/Affiliate Window

TourCMS, Tripbod, Expedia, Flickr


19. Commercial Opportunity








Viral aspect to get traction
Treasure hunt
Eye catching widget in 300x250 format to stimulate interaction
Can be franchised, co-branded to any provider
Can be set to any departure geo.
Multiple additional layers can be added without crowding the space
Layers can be switched on/off according to partner
Allows multiple revenue models

20. Contact

For further information contact:
James Dunford Wood
james@jamesmedia.net

Worldreviewer.com
Woodyett House
Stirling FK8 3AF
07732 842894

21. Paul Slugocki

22. Tripbod API
& Ad. units
•Paul Slugocki
•TourCMS (Stand C25)

23. Starting point
✦Interested to work with the Tripbod data :)
✦But it was a flat XML file :(
✦Writing search/filter code is cumbersome
✦Difficult to make location aware
✦Needed to be flexible as I only had a rough idea
of what I wanted to build!

24. Starting point

25. Solution
✦Build an API that was:
✦Location aware
✦Accessible from any development
environment with minimum code
✦Easy to filter / sort
✦Used industry standard fields where possible

26. Tripbod JSON API

27. Tripbod JSON API
– Imported XML file into MySQL
– Used GeoNames API to get 2-digit ISO
Country codes (e.g. “GB”, “US”)
– Built API (PHP code)
– Wrote test site / documentation
– Open to public

28. Demo
✦tinyurl.com/thack1

29. Building stuff - Ad units
✦Supports all of the API
features
✦List Tripbods by an area
✦List Tripbods by interest(s)
✦List Tripbods near a point
(lat/long)
✦On-brand

30. Demo
✦toursift.com

31. Italy
Photography
Closest to
Las Vegas
(36.114646,-115.172816)

32. Recap
✦Part 1: API
✦Enabled easier building of apps
✦Part 2: Ad units
✦Allow smart Tripbod ad placements (...and with a
little more tinkering can be placed..) on any
website

33. Edd McArdle/Riaan van Schoor

34. Edd McArdle
&
Riaan van Schoor
inside
Try it at www.travoloon.com

37. Stuart Grant

38. Stuart Grant, geo.me

39. “Service is the new advertising”
• The most successful companies today are
networks
• Google, Facebook and others provide 'elegant
organisation‘ to users
• If you're small, the way to succeed is to be part of
a big network
– do what you do best and link to the rest
– don't restrict the flow of information

40. There’s a ton of location data out there
• So use it…
• elegantly!

41. There’s a ton of location data out there
• Visual
– Panoramio
– YouTube
– StreetView
• Practical
– Directions
– Local Search
• Real-Time
• Informative
– Wikipedia
–
–
–
–
Live Traffic
Webcams
Weather
Twitter

42. Let's Take a Look...
• Hack Day API used: Frommers Event Data
http://cms.geo.me/app/frommers-london
http://cms.geo.me/app/frommers-london2
http://cms.geo.me/app/frommers1
http://cms.geo.me/app/frommers2

43. James Addison

45. Kevin O’Sullivan

46. Inspire Me
Voice Activated Inspiration Travel Search
Brought to you by SITA Lab

47. Your tour options
are …

48. 
Future development options
 Integrate Voice with current SITA mobile products.
 Challenges are recognizing heavily accented English, or processing multiple
languages.
 Extend Natural Language Processing to work on multiple input
streams (Twitter, email, Facebook conversations)
 Ancillary sales for current app – pay more for nicer voice!
 Entry level is robust LCC customer service tannoy announcer
 Pay more for a full service airline economy service steward
 Pay premium for aristocrat’s butler.

49. Judges
Sally Broom (TripBod)
Timothy O’Neil-Dunne (T2Impact and Tnooz)
Alex Gisbert (Expedia and Tnooz)

50. THANKS!
kevin@tnooz.com
@kevinlukemay