The Next Generation of Visitors: Creating Museum Experiences that Connect with Younger Audiences
How can we create experiences that meet the motivations, expectations and needs of the next generation of visitors? This interactive session features new research on the Millennial Generation and showcases innovative marketing that connects with this increasingly important audience. A panel of Millennials will add their voice to the discussion.
Presented by: Lori Cagan, Senior Vice President, Integrated Marketing, The Tombras Group, & Sylvia Matiko, Principal Founder, A Different View
15. What are the 15 most trusted brands voted by Millennials? From Outlaw Research
16. They want “everyone at the table” Confident Tech-savvy Team players Well-educated Civic-minded Optimistic Ethnically diverse “ Mom said I could do anything.” Multi-tasking Need mentors To the test Not always altruistic
Their job outlook is different. They want a work/life balance. They want to make a difference And Yes, they want to be acknowledged and given credit. 44% of millennials said it is “very important” to have a job that provides an opportunity to help others. From Live Science based upon a study done by Twenge with over 16,500 students. They generally want high pay and status but won’t burn the midnight oil for it. Some call them narcissistic – they have a sense of entitlement - employers sometimes called them “Gen Me” cuz it has to be all about them! But I think there are some misunderstandings. Adam – tell us a little bit about what you look for in a job and how you balance your work and life. I minute
Are millennials overall heavy users of television? Panel, by shake of your head...your answer would be... AND the data said...On the whole...No.
Hey, I’ve got that down...you might be thinking. I understand millennials. I understand how to advertise on the internet. No problem. That’s great! You are ahead of most. But are you staying on top of the growth curve that’s coming? What do I mean by that?
![The Next Generation of Visitors ,[object Object]](https://image.slidesharecdn.com/millennials-museums-110404214634-phpapp02/85/Millennials-museums-1-320.jpg)
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