This document discusses social media and collaboration tools for enterprises. It notes that while sharing on platforms like Facebook is easy and fun, creating similar experiences within enterprises has proven difficult due to issues like poor usability, high costs, and security concerns. However, the document argues that as technology continues to advance, making social media and collaboration easier, more open and fun, enterprises should reevaluate adopting such tools to realize benefits like improved efficiency, talent retention and profits.
2. If collaboration & productivity are the
goal, why is it so much easier and more
fun to share on Facebook?
Hard to create
Sharing restricted $ to implement
Poor usability
Enterprise 2.0 Forgot my
password
Highly structured (again)
Hard to search
Private Secure
Free Free form
Privacy Security structure
Web 2.0
Easy sharing
Great user
Easy sign-up experience!
Easy to
comment Easy search
Easy sign-in
3. Categorize your enterprise’s social
media vehicle needs...
Collaborate Build Teams
Mentor & Create What is that?
Comment
Teach Content Some kind of
Wiki?
Curate &
Share
Store
5. What’s at stake?
Social
Portal
Empowered
Employees
Improved
Reduced Improved Improved
Talent
Costs Efficiency Morale
Retention
More
Sustainable
Innovative Greater Profits Better ROI
Differentiation
Products
6. Why has social media for the
Shared enterprise failed? (so far)
Experiences Immediate
Challenges,
Frustrations,
Pain Points
Does your
portal address
the critical
need?
Ever-changing business landscape...
7. Future impact?
Organizational silos
Fear of interacting with customers & partners
Misapplied adoption approach results in surrender
Threats
Technology will continue to enhance sharing
More ubiquitous (mobile)
More fun Tech
More open Drivers
Easier
8. socialsyntax ...
Social media strategy
Social business analytics & ROI
Market intelligence
Creative
socialsyntax.net
@socialsyntax
414.378.2083