The global sports nutrition market was valued at USD 20.7 billion in 2012 and is expected to grow at a CAGR of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019.Increasing health awareness and changing consumer groups are the major growth drivers for the global Sports Nutrition market. Traditionally, bodybuilders and athletes were the only consumers for sports nutrition products. In recent years, new user groups (recreational and lifestyle users) have increased their market share. Furthermore, changing consumer preferences and expansion of distribution channels are other growth inhibitors for the industry. Developed regions such as the U.S. and countries in Europe have been the dominant market shareholders.

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2. Sports Nutrition Market - Global
Industry Analysis, Size, Share,
Growth, Trends and Forecast, 2013 2019
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3. PR : Global Sports Nutrition Market is Expected to Reach USD 37.7
Billion Globally in 2019: Transparency Market Research
Transparency Market Research is Published new Market Report “Sports Nutrition Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,"
the global sports nutrition market was valued at USD 20.7 billion in 2012 and is expected to
grow at a CAGR of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion
in 2019.
Increasing health awareness and changing consumer groups are the major growth drivers
for the global Sports Nutrition market. Traditionally, bodybuilders and athletes were the
only consumers for sports nutrition products. In recent years, new user groups (recreational
and lifestyle users) have increased their market share. Furthermore, changing consumer
preferences and expansion of distribution channels are other growth inhibitors for the
industry. Developed regions such as the U.S. and countries in Europe have been the
dominant market shareholders. However, as consumers in developing nations are
increasingly spending their income on health and health related products, these economies
are expected to pose a serious challenge to the supremacy of developed economies.
Organizing high profile sports events in these countries is further expected to escalate the
demand for sports nutritional products in these markets.
The sports nutrition market is bifurcated into three segments: Sports Food, Sports Drinks
and Sports Supplements. Sports Drinks was the largest segment; it increased to USD
12,435.4 million in 2012, up 7.3% over 2011. The U.S. is the world's largest consumer base
for Sports Drinks. Other major markets are the U.K., Germany and Italy. Major growth
drivers of the sports nutrition market in the U.S. are increasing lifestyle users and changing
consumer behavior towards new sports nutrition product formats such as ready-to-drink
and energy bars. Sports nutrition product distribution is slowly shifting from gym and health
stores to supermarkets as the preferred distribution channel. Asia Pacific is the fastest
growing market for sports nutrition products. The sports nutrition market is well established
in countries such as Japan, China and Australia. The main reason behind the growth of the
sports nutrition market in Asia Pacific is increasing awareness about healthy living. Some of
the major companies operating in the market are Maxinutrition, Glanbia, PepsiCo, Coca-Cola
and Clif Bar & Company.
The Sports nutrition market is segmented as follows:
Sports Nutrition Market, By Product Segment
Sports Nutrition Market, By Region

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Table of
Content
Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
1.2.1 Product segments covered in the report 8
1.2.2 Regions covered in the report 8
1.3 Research Methodology 8
Chapter 2 Executive Summary 9

5. Chapter 3 Sports Nutrition – Industry Overview 10
3.1 Introduction 10
3.2 Market Drivers 10
3.2.1 Increasing health awareness has resulted in growth in consumption of sports
nutrition products 10
3.2.2 Broadening consumer base is pushing the market growth 11
3.2.3 Increasing number of health clubs, fitness centers and their members is expected
to drive the sports nutrition market 11
3.2.4 Increasing urbanization drives demand for sports nutrition food 13
3.3 Market Restraints 14
3.3.1 Negative publicity for sports nutrition industry due to adulterated products 14
3.3.2 Sports nutrition market is facing challenges from the substitute products 14
3.3.3 Expanding distribution channel is one of the challenges for sports nutrition market
15
3.3.4 Changing consumer preference is creating challenges for the sports nutrition
market 15
3.4 Opportunities 16
3.4.1 Developing markets offer expansion opportunities for the sports nutrition industry
16
3.4.2 Increasing product visibility through promotions at sports events 17
3.5 Porter’s Five Forces Analysis 17
3.5.1 Bargaining power of suppliers 18
3.5.2 Threat of new entrants 18
3.5.3 Threat of substitutes 18
3.5.4 Bargaining power of buyers 19
3.5.5 Intensity of rivalry 19
Chapter 4 Sports Nutrition Market – Product Segment Analysis 20

6. 4.1 Sports Food 21
4.2 Sports Drinks 22
4.3 Sports Supplements 23
Chapter 5 Sports Nutrition – Regional Analysis 25
5.1 North America 25
5.1.1 U.S. 26
5.1.2 Canada 27
5.2 Europe 28
5.2.1 Germany 29
5.2.2 France 30
5.2.3 U.K. 32
5.2.4 Italy 33
5.3 Asia Pacific 34
5.3.1 Japan 35
5.3.2 India 36
5.3.3 Australia 37
5.3.4 China 39
5.4 Rest of the World 40
Chapter 6 Competitive Landscape 41
Chapter 7 Company Profiles 44
7.1 Maxinutrition 44
7.1.1 Company Overview: 44
7.1.2 Products & Segments: 44

7. 7.1.3 Financial Performance: 45
7.1.4 Strategic Developments: 46
7.2 Glanbia 47
7.2.1 Company Overview: 47
7.2.2 Products & Segments: 47
7.2.3 Financial Performance 48
7.2.4 Strategic Developments: 48
7.3 PepsiCo 50
7.3.1 Company Overview: 50
7.3.2 Products & Segments: 50
7.3.3 Financial Performance 51
7.3.4 Strategic Developments: 52
7.4 GNC Holdings 54
7.4.1 Company Overview: 54
7.4.2 Products & Segments: 54
7.4.3 Financial Performance: 55
7.4.4 Strategic Developments: 56
7.5 Clif Bar & Company 58
7.5.1 Company Overview 58
7.5.2 Products & Segments 58
7.5.3 Financial Performance 59
7.5.4 Strategic Developments: 59
7.6 The Coca-Cola Company 60
7.6.1 Company Overview 60
7.6.2 Products & Segments 60
7.6.3 Financial Performance 61

8. 7.6.4 Strategic Developments 61
7.7 Universal Nutrition 62
7.7.1 Company Overview 62
7.7.2 Products & Segments 62
7.7.3 Financial Performance: 63
7.7.4 Strategic Development 63
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