This report provides in-depth segmentation, analysis, estimates and forecasts for the probiotics market on a global level. The study identifies and discusses market drivers, restraints, challenges and opportunities in the global market and renders a holistic perspective of the industry, current market trends and segmentation for a better understanding of the structure of the market. The global probiotics market has been segmented on the basis of bacteria (Lactobacillus, Streptococcus, Bifidobacterium), applications (functional foods, dietary supplements and animal feed). Geographic data has been provided for the above mentioned segmentation for North America, Europe and Asia Pacific while regional data for U.S., China, India, Germany and Brazil has also been provided with similar market segmentation. The study has been completed using both primary and secondary research in order to estimate market size, market trends and shares. A bottom-up estimation model has been used to deduce the market size of the North America, Europe, Asia-Pacific and Rest of the World (RoW) geographies and a further validation of market numbers with key market participants and C-level executives ensures a thorough understanding of the global probiotics market. Source:http://www.transparencymarketresearch.com/probiotics-market.html

1. Transparency Market Research
Probiotics Market (Dietary
Supplements, Animal Feed, Buy Now
Foods & Beverages) -
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Global Industry Size,
Share, Trends, Analysis, Published Date: Jan 2013
Growth And Forecast, 2012
– 2018
120 Pages Report
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REPORT DESCRIPTION
Probiotics Market (Dietary Supplements, Animal Feed, Foods & Beverages) -
Global Industry Size, Share, Trends, Analysis, Growth And Forecast, 2012 – 2018
This report provides in-depth segmentation, analysis, estimates and forecasts for the
probiotics market on a global level. The study identifies and discusses market drivers,
restraints, challenges and opportunities in the global market and renders a holistic
perspective of the industry, current market trends and segmentation for a better
understanding of the structure of the market. The global probiotics market has been
segmented on the basis of bacteria (Lactobacillus, Streptococcus, Bifidobacterium),
applications (functional foods, dietary supplements and animal feed).

2. Browse Report: Probiotics Market
Geographic data has been provided for the above mentioned segmentation for North
America, Europe and Asia Pacific while regional data for U.S., China, India, Germany and
Brazil has also been provided with similar market segmentation. The study has been
completed using both primary and secondary research in order to estimate market size,
market trends and shares. A bottom-up estimation model has been used to deduce the
market size of the North America, Europe, Asia-Pacific and Rest of the World (RoW)
geographies and a further validation of market numbers with key market participants and
C-level executives ensures a thorough understanding of the global probiotics market.
On the basis of application, the probiotics market is classified into food and beverages,
dietary supplements and animal feed which are further bifurcated into segments. The
economies covered in this report are North America, Europe, Asia-Pacific and Rest of the
World.
This report also includes Porter’s five forces model and the market share of companies in
2012. Some of the key players of the probiotics market included in this report are BioGaia
Biologics AB, Danisco, Chr. Hansen A/S, Nestle SA, Probi AB, Lifeway Foods Inc. and Yakult
Honsha Co. Ltd. The report provides an overview of the above mentioned companies
followed by their financial revenue, business strategies and recent developments.
This research is specially designed to estimate and analyze the demand and performance of
probiotics in a global scenario. The research provides in-depth analysis of probiotic
ingredients and product manufacturers, product sales, and trend analysis by segments and
demand by geography. The report covers all the major product segments of the probiotics
market and provides detailed analysis, historical data and statistically refined forecast for
the segments covered. The study presents a comprehensive assessment of the stakeholder
strategies, winning imperatives for them by segmenting the probiotics market as below:
Global probiotics market, by end use
 Human probiotics
 Animal probiotics
Global probiotics market, by application
Food and beverages
 Dairy products

3.  Non-dairy products
 Cereals
 Baked food
 Fermented meat products
 Dry foods
Dietary supplements
 Food supplements
 Dietary supplements
 Specialty nutrients
 Infant formula
Animal feed
Global probiotics market, by bacteria
 Lactobacillus
 Streptococcus
 Bifidobacterium
In addition the report provides cross-sectional analysis of all the above segments with
respect to the following geographical markets:
Global probiotics market, by geography
North America
 U.S.
Europe
 Germany
 U.K.
Asia-Pacific
 China
 Japan
 India
Rest of the World (RoW)
 Brazil

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market.html
TABLE OF CONTENTS
CHAPTER 1 PREFACE
1.1 RESEARCH SCOPE AND REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW
3.1 INTRODUCTION
3.1.1 PROBIOTICS
3.1.2 VARIOUS HEALTH BENEFITS OF PROBIOTICS
3.1.3 PROBIOTICS VALUE CHAIN ANALYSIS
3.2 MARKET DYNAMICS
3.2.1 MARKET DRIVERS
3.2.1.1 Increasing focus on improving gut health
3.2.1.2 Efficiency of the probiotic bacteria
3.2.1.3 Growing consumption of functional food
3.2.2 RESTRAINTS
3.2.2.1 Lack of standardization in the probiotics industry
3.2.2.2 Unawareness about the benefits of probiotics
3.2.3 OPPORTUNITIES
3.2.3.1 Increasing demand in emerging economies
3.2.3.2 Generating awareness about benefits of probiotics
3.2.3.3 Development of probiotics in new application areas
3.2.3.4 Ban on antibiotic use in animal feed

5. 3.3 PORTER’S FIVE FORCE ANALYSIS
3.3.1 BARGAINING POWER OF SUPPLIERS
3.3.2 BARGAINING POWER OF BUYERS
3.3.3 THREAT OF NEW ENTRANTS
3.3.4 THREAT OF SUBSTITUTES
3.3.5 DEGREE OF COMPETITION
3.4 COMPANY MARKET SHARE ANALYSIS
3.5 GLOBAL PROBIOTICS MARKET: MARKET ATTRACTIVENESS
CHAPTER 4 GLOBAL PROBIOTICS MARKET, BY APPLICATION
4.1 GLOBAL PROBIOTICS MARKET: APPLICATION OVERVIEW
4.1.1 GLOBAL PROBIOTICS MARKET SHARE, BY APPLICATION, 2011 - 2018
4.2 PROBIOTIC FOOD AND BEVERAGES
4.2.1 GLOBAL PROBIOTIC FOOD AND BEVERAGES MARKET SHARE, BY SEGMENT, 2011
- 2018 (USD MILLION)
4.2.2 GLOBAL PROBIOTIC FOOD AND BEVERAGES MARKET REVENUE, 2010 – 2018
4.2.3 GLOBAL PROBIOTIC DAIRY PRODUCTS MARKET REVENUE, 2010 – 2018 (USD
MILLION)
4.2.4 GLOBAL PROBIOTIC NON-DAIRY PRODUCTS MARKET REVENUE, 2010 – 2018
(USD MILLION)
4.2.5 GLOBAL PROBIOTIC CEREALS MARKET REVENUE, 2010 – 2018 (USD MILLION)
4.2.6 GLOBAL PROBIOTIC BAKED FOOD MARKET REVENUE, 2010 – 2018 (USD
MILLION)
4.2.7 GLOBAL FERMENTED MEAT PRODUCTS MARKET REVENUE, 2010 – 2018 (USD
MILLION)
4.2.8 GLOBAL PROBIOTIC DRY FOODS MARKET REVENUE, 2010 – 2018 (USD MILLION)
4.3 PROBIOTIC DIETARY SUPPLEMENTS
4.3.1 GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET SHARE, BY SEGMENT, 2011
- 2018
4.3.2 GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET REVENUE, 2010 – 2018

6. 4.3.3 GLOBAL PROBIOTIC FOOD SUPPLEMENT MARKET REVENUE, 2010 – 2018 (USD
MILLION)
4.3.4 GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENT MARKET REVENUE, 2010 – 2018
(USD MILLION)
4.3.5 GLOBAL PROBIOTIC SPECIALTY NUTRIENTS MARKET REVENUE, 2010 – 2018
(USD MILLION)
4.3.6 GLOBAL PROBIOTIC INFANT FORMULA MARKET REVENUE, 2010 – 2018 (USD
MILLION)
4.4 PROBIOTIC ANIMAL FEED
CHAPTER 5 GLOBAL PROBIOTICS MARKET BY END USER
5.1 PROBIOTICS MARKET: END USER OVERVIEW
5.1.1 GLOBAL PROBIOTICS MARKET SHARE, BY END USER, 2011 - 2018
5.2 HUMAN PROBIOTICS
5.2.1 GLOBAL HUMAN PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD MILLION)
5.3 ANIMAL PROBIOTICS
5.3.1 GLOBAL ANIMAL PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD MILLION)
CHAPTER 6 GLOBAL PROBIOTICS MARKET BY BACTERIA
6.1 GLOBAL PROBIOTICS MARKET: BACTERIA OVERVIEW
6.1.1 GLOBAL PROBIOTIC MARKET SHARE, BY BACTERIA, 2011 - 2018
6.2 LACTOBACILLUS
6.2.1 GLOBAL PROBIOTIC LACTOBACILLUS MARKET REVENUE, 2010 – 2018 (USD
MILLION)
6.3 STREPTOCOCCUS
6.3.1 GLOBAL PROBIOTIC STREPTOCOCCUS MARKET REVENUE, 2010 – 2018 (USD
MILLION)
6.4 BIFIDOBACTERIUM
6.4.1 GLOBAL PROBIOTIC BIFIDOBACTERIUM MARKET REVENUE, 2010 – 2018 (USD
MILLION)

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market.html
CHAPTER 7 GLOBAL PROBIOTICS MARKET BY GEOGRAPHY
7.1 GLOBAL PROBIOTICS MARKET : GEOGRAPHY OVERVIEW
7.1.1 GLOBAL PROBIOTICS MARKET SHARE, BY GEOGRAPHY, 2011 - 2018
7.2 NORTH AMERICA
7.2.1 NORTH AMERICA PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD MILLION)
7.2.2 NORTH AMERICA PROBIOTICS MARKET SHARE, BY COUNTRY, 2011 - 2018
7.2.3 U.S.
7.3 EUROPE
7.3.1 EUROPE PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD MILLION)
7.3.2 EUROPE PROBIOTIC MARKET SHARE, BY COUNTRY, 2011 - 2018
7.3.3 GERMANY
7.3.4 U.K.
7.4 ASIA-PACIFIC
7.4.1 ASIA-PACIFIC PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD MILLION)
7.4.2 ASIA-PACIFIC PROBIOTIC MARKET SHARE, BY COUNTRY, 2011 - 2018
7.4.3 CHINA
7.4.4 JAPAN
7.4.5 INDIA
7.5 REST OF THE WORLD (ROW)
7.5.1 REST OF THE WORLD (ROW) PROBIOTICS MARKET REVENUE, 2010 – 2018 (USD
MILLION)
7.5.2 ROW PROBIOTIC MARKET SHARE, BY COUNTRY, 2011 - 2018
7.5.3 BRAZIL

8. CHAPTER 8 COMPANY PROFILES
8.1 BIOGAIA AB
8.1.1 COMPANY OVERVIEW:
8.1.2 FINANCIAL OVERVIEW:
8.1.3 SWOT ANALYSIS:
8.1.4 BUSINESS STRATEGIES:
8.1.5 RECENT DEVELOPMENTS:
8.2 CHR. HANSEN
8.2.1 COMPANY OVERVIEW:
8.2.2 FINANCIAL OVERVIEW:
8.2.3 SWOT ANALYSIS:
8.2.4 BUSINESS STRATEGIES:
8.2.5 RECENT DEVELOPMENTS:
8.3 GROUPE DANONE SA
8.3.1 COMPANY OVERVIEW:
8.3.2 FINANCIAL OVERVIEW:
8.3.3 SWOT ANALYSIS:
8.3.4 BUSINESS STRATEGIES:
8.3.5 RECENT DEVELOPMENTS:
8.4 NESTLE SA
8.4.1 COMPANY OVERVIEW:
8.4.2 FINANCIAL OVERVIEW:
8.4.3 SWOT ANALYSIS:
8.4.4 BUSINESS STRATEGIES:
8.4.5 RECENT DEVELOPMENTS:
8.5 PROBI AB
8.5.1 COMPANY OVERVIEW:

9. 8.5.2 FINANCIAL OVERVIEW:
8.5.3 SWOT ANALYSIS:
8.5.4 BUSINESS STRATEGIES:
8.5.5 RECENT DEVELOPMENTS:
8.6 DANISCO
8.6.1 COMPANY OVERVIEW:
8.6.2 FINANCIAL OVERVIEW:
8.6.3 SWOT ANALYSIS:
8.6.4 BUSINESS STRATEGIES:
8.6.5 RECENT DEVELOPMENTS:
8.7 LIFEWAY FOODS, INC
8.7.1 COMPANY OVERVIEW:
8.7.2 FINANCIAL OVERVIEW:
8.7.3 SWOT ANALYSIS:
8.7.4 BUSINESS STRATEGIES:
8.7.5 RECENT DEVELOPMENTS:
8.8 MOTHER DAIRY
8.8.1 OVERVIEW
8.8.2 FINANCIALS
8.8.3 BUSINESS STRATEGIES
8.8.4 RECENT DEVELOPMENTS
8.9 GENERAL MILLS
8.9.1 COMPANY OVERVIEW
8.9.2 FINANCIAL OVERVIEW
8.9.3 BUSINESS STRATEGIES
8.9.4 RECENT DEVELOPMENTS
8.10 GARDEN OF LIFE

10. 8.10.1 COMPANY OVERVIEW
8.10.2 FINANCIAL OVERVIEW
8.10.3 BUSINESS STRATEGIES
8.10.4 RECENT DEVELOPMENTS
8.11 CHINA-BIOTICS, INC
8.11.1 COMPANY OVERVIEW
8.11.2 FINANCIAL OVERVIEW
8.11.3 BUSINESS STRATEGIES
8.11.4 RECENT DEVELOPMENTS
8.12 YAKULT HONSHA
8.12.1 COMPANY OVERVIEW
8.12.2 FINANCIAL OVERVIEW
8.12.3 SWOT ANALYSIS
8.12.4 BUSINESS STRATEGIES
8.12.5 RECENT DEVELOPMENTS
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