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Helping Charities and Non-Profits raise funds,
                                          execute projects, and build a following using our
                                                         “Full Cycle Fundraising” framework.




                           www.katipult.com
Main Office                 Phone                 Email                   Twitter
414-815 1st Street S.W     403.457.8008          info@katipult.com       @Katipult
Calgary, Alberta T2P 1N3
On Katipult, a donation isn’t the end,
                  it’s the beginning.




The fundraising landscape is changing rapidly with new technologies and
giving trends.


                  Fundraising 2.0 – multi-generational, multi-strategy, multi-channel
                  Online donations are a larger percentage of giving every year, both in total revenue and number
                  of donors.


                  In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization
                  size was as follows:

                             60



                             50



                             40



                             30
                  Y-O-Y
                  % growth

                             20



                             10



                              0
                                                  Small             Medium            Large
                                               Organizations      Organizations    Organizations



                                                               Organization Size
On Katipult, a donation isn’t the end,
                   it’s the beginning.




The Internet is a significant source of new donors! Online donors are
younger, have higher incomes, give more the first time and give more
over time than offline donators.
                 Online-aquired Donors                                Offline-aquired Donors


                                 Median age                            Median age

                              25 - 55                       Age
                                                                       45 - 75+



                       $                                                             $
                                      $100k+                           $100k+
                                      earners        Average Income    earners

                                    32%                                18%

                                    $62               Average First
                                                      Time Donation
                                                                         $32
                                  Median gift                          Median gift
On Katipult, a donation isn’t the end,
                  it’s the beginning.




We provide the tools and the expertise to help you address five key
issues facing your organization:


                  Financial Sustainability                           Fundraising Experience
                  Developing effective marketing programs to         Access to skilled staff with business awareness
                  expand and diversify your current donor base,      and marketing qualifications.
                  increase donations from donors, encourage
                  multiple donations, and enhance donor loyalty      Campaign Analytics
                  and retention.                                     Monitoring and tracking the demographic of
                                                                     donors, average donation size, trends and
                  Differentiation                                    benchmarks across campaigns, as well as donor
                  Positioning yourself within a sector that has      feedback and suggestions.
                  experienced a proliferation of new charities and
                  nonprofits during the past decade, all competing
                  for funding.


                  Demonstrating Impact
                  Measuring and communicating your impact to
                  get people to support your cause with money,
                  time, goodwill and energy, while alleviating
                  mounting accountability pressures.
On Katipult, a donation isn’t the end,
                 it’s the beginning.




We’ve redefined the fundamentals of creating movements and engaging
donors. A donation isn’t the end, its the beginning.


                 If you build it, they won’t come
                 You need an online fundraising strategy! Simply having a passive website to collect donations won’t
                 deliver results. We want people to donate because its fun and rewarding.

                 Remember, raising money is only one half of the equation.




                                        Raise
                                        Funds




                   Building a                              Execute
                    Following                             Projects
On Katipult, a donation isn’t the end,
                                     it’s the beginning.




Define Results
People want to feel like they
can make an impact with their
donation. If the objective of your
fundraising campaign can’t be
measured or quantified, we’ll
need to rethink it.


To create a movement you
need a clear, well-articulated
strategic plan that creates a
sense of urgency and provides
a definitive point of success. We
like the term “Project-Specific
Fundraising” .
On Katipult, a donation isn’t the end,
                                  it’s the beginning.




Centralize your
project online

Its time to get organized!
Store your campaign videos,
photos, and blog posts. A
virtual library of social good.
With everything in one place,
our detailed project analytics
will allow you to optimize your
fundraising efforts.
On Katipult, a donation isn’t the end,
                                    it’s the beginning.




The story is
everything
Connect with people and
compel them to donate to your
cause. Learning to tell a story
that others will share is an art,
its the foundation of marketing
and advertising.




                                                                                                “A person can have the greatest idea in the world. 
                                                                         But if that person can’t convince enough other people, it doesn’t matter” 
                                                                                                                                 — Gregory Berns
On Katipult, a donation isn’t the end,
it’s the beginning.




Your network is gold

To create a movement you need to start grass roots. Leverage your network. This is the essence of
“Crowd Funding” the power Katipult was built to harness.
                ,




                  “There are two ways of spreading light - to be the candle or the mirror that reflects it.” 
                                                                                                             
                                                                       — Edith Wharton, Vesalius in Zante
On Katipult, a donation isn’t the end,
                                it’s the beginning.




Show the people
involved
People always give to people.
A personal connection with
your project manager, and
social validation from other
supporters go a long way.
On Katipult, a donation isn’t the end,
                                     it’s the beginning.




Share your updates
There is a reason why people
love reality TV. Let your
supporters live vicariously
through you by sharing
progress updates, and fun
and touching moments
throughout the project.

This is how you will build a loyal
following and develop strong
relationships. There’s a better
chance they’ll donate a second
or third time if you do.




                                                                              “People will forget what you said, people will forget what you did, 
                                                                                         but people will never forget how you made them feel.” 
                                                                                                                                 — Maya Angelou
On Katipult, a donation isn’t the end,
                                   it’s the beginning.




Learn to celebrate
small victories
Project momentum. Every
project can be structured with
milestones, and tasks required
to complete them. When you
complete a milestone, you
should dance in the streets
and let all your supporters
know that you’re one step
closer to results.

Again, there’s a better chance
they’ll donate a second or third
time if you do.
On Katipult, a donation isn’t the end,
                                    it’s the beginning.




Build a following
We know you’re busy multi-
tasking your day-to-day, so our
opt-in notifications system will
take care of notifying supporters
of Milestone completions and
other project updates.
On Katipult, a donation isn’t the end,
                                      it’s the beginning.




Get your supporters
to spread the word
The biggest problem in
fundraising isn’t getting people
to give, it’s getting people to ask
others to give. We implemented
our rewards system to help
you provide supporters that
successfully refer others
with incentives.

Our rewards system is simple,
fun, and often won’t cost you
a penny.
On Katipult, a donation isn’t the end,
                   it’s the beginning.




Our “Full-Cycle” approach to fundraising is fun, easy, and it delivers
results. We built the vision for fundraising campaigns that people
have asked for. Join our movement.

                   Start Using Katipult Today
                   Katipult is FREE for Organizations. No contracts, no set-up fees, no monthly fees.


                   Your supporters will incur a small Katipult fee of 2.7% plus $1.89 per donation, as well as credit card
                   processing fees. All fees are added on top of final donation totals to ensure that you receive all of the
                   funds that are intended for your organization.

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www.katipult.com

  • 1. Helping Charities and Non-Profits raise funds, execute projects, and build a following using our “Full Cycle Fundraising” framework. www.katipult.com Main Office Phone Email Twitter 414-815 1st Street S.W 403.457.8008 info@katipult.com @Katipult Calgary, Alberta T2P 1N3
  • 2. On Katipult, a donation isn’t the end, it’s the beginning. The fundraising landscape is changing rapidly with new technologies and giving trends. Fundraising 2.0 – multi-generational, multi-strategy, multi-channel Online donations are a larger percentage of giving every year, both in total revenue and number of donors. In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization size was as follows: 60 50 40 30 Y-O-Y % growth 20 10 0 Small Medium Large Organizations Organizations Organizations Organization Size
  • 3. On Katipult, a donation isn’t the end, it’s the beginning. The Internet is a significant source of new donors! Online donors are younger, have higher incomes, give more the first time and give more over time than offline donators. Online-aquired Donors Offline-aquired Donors Median age Median age 25 - 55 Age 45 - 75+ $ $ $100k+ $100k+ earners Average Income earners 32% 18% $62 Average First Time Donation $32 Median gift Median gift
  • 4. On Katipult, a donation isn’t the end, it’s the beginning. We provide the tools and the expertise to help you address five key issues facing your organization: Financial Sustainability Fundraising Experience Developing effective marketing programs to Access to skilled staff with business awareness expand and diversify your current donor base, and marketing qualifications. increase donations from donors, encourage multiple donations, and enhance donor loyalty Campaign Analytics and retention. Monitoring and tracking the demographic of donors, average donation size, trends and Differentiation benchmarks across campaigns, as well as donor Positioning yourself within a sector that has feedback and suggestions. experienced a proliferation of new charities and nonprofits during the past decade, all competing for funding. Demonstrating Impact Measuring and communicating your impact to get people to support your cause with money, time, goodwill and energy, while alleviating mounting accountability pressures.
  • 5. On Katipult, a donation isn’t the end, it’s the beginning. We’ve redefined the fundamentals of creating movements and engaging donors. A donation isn’t the end, its the beginning. If you build it, they won’t come You need an online fundraising strategy! Simply having a passive website to collect donations won’t deliver results. We want people to donate because its fun and rewarding. Remember, raising money is only one half of the equation. Raise Funds Building a Execute Following Projects
  • 6. On Katipult, a donation isn’t the end, it’s the beginning. Define Results People want to feel like they can make an impact with their donation. If the objective of your fundraising campaign can’t be measured or quantified, we’ll need to rethink it. To create a movement you need a clear, well-articulated strategic plan that creates a sense of urgency and provides a definitive point of success. We like the term “Project-Specific Fundraising” .
  • 7. On Katipult, a donation isn’t the end, it’s the beginning. Centralize your project online Its time to get organized! Store your campaign videos, photos, and blog posts. A virtual library of social good. With everything in one place, our detailed project analytics will allow you to optimize your fundraising efforts.
  • 8. On Katipult, a donation isn’t the end, it’s the beginning. The story is everything Connect with people and compel them to donate to your cause. Learning to tell a story that others will share is an art, its the foundation of marketing and advertising. “A person can have the greatest idea in the world.  But if that person can’t convince enough other people, it doesn’t matter”  — Gregory Berns
  • 9. On Katipult, a donation isn’t the end, it’s the beginning. Your network is gold To create a movement you need to start grass roots. Leverage your network. This is the essence of “Crowd Funding” the power Katipult was built to harness. , “There are two ways of spreading light - to be the candle or the mirror that reflects it.”    — Edith Wharton, Vesalius in Zante
  • 10. On Katipult, a donation isn’t the end, it’s the beginning. Show the people involved People always give to people. A personal connection with your project manager, and social validation from other supporters go a long way.
  • 11. On Katipult, a donation isn’t the end, it’s the beginning. Share your updates There is a reason why people love reality TV. Let your supporters live vicariously through you by sharing progress updates, and fun and touching moments throughout the project. This is how you will build a loyal following and develop strong relationships. There’s a better chance they’ll donate a second or third time if you do. “People will forget what you said, people will forget what you did,  but people will never forget how you made them feel.”  — Maya Angelou
  • 12. On Katipult, a donation isn’t the end, it’s the beginning. Learn to celebrate small victories Project momentum. Every project can be structured with milestones, and tasks required to complete them. When you complete a milestone, you should dance in the streets and let all your supporters know that you’re one step closer to results. Again, there’s a better chance they’ll donate a second or third time if you do.
  • 13. On Katipult, a donation isn’t the end, it’s the beginning. Build a following We know you’re busy multi- tasking your day-to-day, so our opt-in notifications system will take care of notifying supporters of Milestone completions and other project updates.
  • 14. On Katipult, a donation isn’t the end, it’s the beginning. Get your supporters to spread the word The biggest problem in fundraising isn’t getting people to give, it’s getting people to ask others to give. We implemented our rewards system to help you provide supporters that successfully refer others with incentives. Our rewards system is simple, fun, and often won’t cost you a penny.
  • 15. On Katipult, a donation isn’t the end, it’s the beginning. Our “Full-Cycle” approach to fundraising is fun, easy, and it delivers results. We built the vision for fundraising campaigns that people have asked for. Join our movement. Start Using Katipult Today Katipult is FREE for Organizations. No contracts, no set-up fees, no monthly fees. Your supporters will incur a small Katipult fee of 2.7% plus $1.89 per donation, as well as credit card processing fees. All fees are added on top of final donation totals to ensure that you receive all of the funds that are intended for your organization.