Nonprofit E Marketing On A Shoe String

Nonprofit eMarketing on a Shoe String Terry Miller, Professor of eMarketing Kaplan University www.kaplan.edu

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Terry Miller ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions To Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why eMarketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Tools – Survey Exercise

Build a Web Strategy (not a Web Site) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building The Web Site ,[object Object],[object Object]

A Word About Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Word About Video youtube.com/user/shactube

Video Tools Windows Movie Maker

Audio Tools WavePad and Audacity

Audio Tools – Royalty Free Music

Building a Web Site Yes Yes No Requires “Escape Plan” High Low Low Reaction to Change Low Low High Cost High Low Medium Support Medium Medium High Functionality High Low to Medium Low to Medium Ease of update Low to Medium Medium High Customization OSP Volunteer Contractor

Managing The Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing The Web Site Web Traffic

Managing The Web Site Web Traffic When Content Owners Succeed

Managing The Web Site Web Traffic When Content Owners Fail

Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Marketing Google - Organic

Affiliate Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Community Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eMail Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eMail Marketing ,[object Object],[object Object],[object Object]

eMail Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eMail Marketing ,[object Object]

Budget (for income of $6000) $1,660 Total $300 Affiliate Programs / Integration $360 Email Program / Service $300 Organic and Paid Search $700 Web Site, Graphics, Functionality, Updates Cost eMarketing Component

Extras ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s In Store for the Future ,[object Object],[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nonprofit E Marketing On A Shoe String

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