A general overview to Location3 Media and our suite of service offerings and capabilities.

1. LOCATION3 MEDIA

2. A DIGITAL MARKETING PARTNER
BUILT TO INCREASE YOUR BRAND’S
FINDABILITY AND PERFORMANCE.
Through strategic design, search marketing
expertise, social media optimization and the
application of analytics, we increase your brand’s
findability to raise awareness and generate
response across all digital platforms.
Whether your goals include lead generation,
engagement or commerce, our team of analysts,
strategists and creative technologists will design a
customized campaign to optimize your brand’s
findability and maximize your return.

3. AGENCY HISTORY
Founded in 1999 and located in the heart of Denver, Location3 has a
staff of over 70 full-time employees who service global, national and
local brands. More than half of our client base has worked with us for
at least three years, as we improve the findability and performance of
every client with whom we partner.
Industry Recognition
Inc. 5000 Top Company (2007, 2008, 2009, 2010, 2011)
DMA International ECHO Award Winner (2007, 2008, 2010)
Business Marketing Association Gold Key Award Winner (2007, 2011)
Search Engine Strategies Award Winner (2008)
OMMA Online Creativity Award Winner (2009)
American Marketing Association Peak Award Winner (2007, 2008,
2009, 2010)
Telly Award Winner (2011)
Top 50 Colorado Companies To Watch (2010)
Denver Business Journal Best Places To Work (2007, 2009)

4. FINDABILITY EXPERTS
One of only 13 agencies* in the U.S. awarded both Google Analytics and Web
Optimizer certifications
1 of only 9 agencies in the U.S. awarded Microsoft AdExcellence “Preferred
Agency” status
Official Member of the Yahoo! Web Analytics Consultant Network
*Certifications as of September, 2011

5. FINDABILITY EXPERTS
One of only 14 agencies* in the world awarded the Google Premier SMB
Partner certification under Local Search Traffic, a division of Location3 Media.
As a part of this exclusive program LST is focused on franchises and multi-unit
business systems which sets us apart from many of the other partners.
*Certification as of December, 2011

6. SPECIALIZING IN LOCAL DIGITAL MARKETING
SOLUTIONS
Location3 provides local store digital marketing(LSDM) to over 100,000 multi-unit retail and
franchise locations nationwide, ensuring the seamless and efficient integration of corporate and
store level digital marketing strategies.
LSDM Solutions
• Local Map Listings
• Franchisee PPC Management
• CMS for Local Store Websites and Landing Pages
• Local SEO
• Location-Based Check In Services
• Online Review Management
• Mobile Marketing
• Social Media
• Local Call-Tracking and Analytics Platform
• On-Demand Reporting Dashboard

8. THE COMPANY WE KEEP

9. FINDABILITY SOLUTIONS
Analytics PPC Display Local Mobile SEO Social Content Design

10. ANALYTICS
THE FOUNDATION

11. ANALYTICS
THE FOUNDATION OF
EVERY PROGRAM
The measurement, collection, analysis and reporting
of site data for purposes of understanding and
optimizing performance is the single most essential
action we can take to maximize your ROI.
The practice of analytics involves coding,
mathematics and statistics, and above all, critical
thinking. Successful web analytics take complex
data and turn it into actionable insights that answer
tough questions and improve performance.

12. PEOPLE +
PLATFORM
Media Agent™ is a proprietary data
management platform built by
Location3 that serves as the
centralized home for all client
campaigns.
Media Agent™ allows our campaign
managers to efficiently build and
launch campaigns, analyze data and
optimize campaigns in one interface
with the goal of exceeding the
campaign’s Key Performance
Indicators.
Optimization formulas are constantly
updated by in-house statisticians in
conjunction with PhD experts in
statistics.

13. ATTRIBUTION
BEYOND THE LAST CLICK
Attribution analysis (or multi-channel analysis) is the process of
evaluating all of the media channels that lead a website visitor to
convert. The goal of attribution is to give a more accurate picture of how
all of the different media channels (PPC, SEO, Social Media, etc.)
impact a single conversion.
Many analytics practices give too much credit to the last click made
before a conversion. However, more often than not visitors use different
channels in different stages of the conversion funnel. Attribution
analysis is necessary in order to have an accurate, big-picture
understanding of how visitors come to your site and convert.
At Location3 Media, our attribution services include a customized traffic
collection process and deep analysis of the multi-channel conversion
paths developed by Ph.D. statisticians. As a result, our clients can
better understand customers’ media consumption, attribute to different
channels more accurately and achieve better multi-channel marketing
return on investment.

14. PAID SEARCH

15. PAID SEARCH ADS
DRIVE 89% INCREMENTAL TRAFFIC VS. ORGANIC
ALONE
Today, Paid Search has evolved beyond the lines of Google and Bing and is
now expanding to become part of the social media and mobile marketing
explosion. YouTube is now the second largest searched site behind Google,
and 23 million people are projected to search brands on Facebook in 2011.
Advertisers often wonder whether search ads cannibalize their organic traffic.
In other words, if search ads were paused, would clicks on organic results
increase, and make up for the loss in paid traffic?
Google statisticians recently ran over 400 studies and determined that on
average, the incremental ad clicks percentage across verticals is 89%. This
means that a full 89% of the traffic generated by search ads is not replaced by
organic clicks when ads are paused.
Recognized throughout the industry as a pioneer in Paid Search, Location3
currently runs PPC campaigns on nearly every continent around the globe.

16. MULTI-LOCATION PPC

17. Targeting: Geo-
CUSTOM CAMPAIGNS targeting to local
buyers within an
approved market
Keywords: Budget Assessment:
Keywords can be Impacts visibility
customized to which is why we
individual locations Program Implementation careful determine
to focus on specific these up front
products and
services
Optimization: Ad Copy: Pre-qualifies
Continuous evaluation traffic to the landing
and optimization by page
experienced
professionals to
maximize ad spend
Not only do we work to ensure
Placeholder brand compliance across
franchisees, but also customize
We take an individually-tailored
reporting interfaces to your
approach on a store by store
level, while still ensuring best brand.
practices are met.
Reporting: On-demand reporting Landing Page: To enhance every step of the conversion
portal available with full path, you must consider the layout and design of the
transparency into KPI’s and ROI landing page. We can eliminate the guesswork

18. MARKETING TERRITORY N
COMPLIANCE
W E
L3M location-targets your franchisees’ ads according to
your marketing territory requirements.
Using IP addresses, search engines can determine S
where searchers are located and map this to our
specifications.
The result is that your franchisees comply with marketing
regulations and spend money on the searchers that
matter.

19. REAL TIME REPORTING SUITE
Our proprietary reporting suite takes
campaign data and turns it into easily-
readable intelligence so franchisees can
see how their campaigns are progressing.
An award-winning interface cleanly
features important campaign metrics.
Franchisees are supported with helpful
video-FAQs to better understand
reporting.

20. BEST IN CLASS
SERVICE, SUPPORT AND
EDUCATION
In an age when almost anything can be automated, we’re
sticking with real, live people who have a direct line and pick
up when you call.
Taking the automation out of this process means that you get
the best results for your business.
We also attend national conventions and other system wide
events for 1:1 training with your team.
While we do use many smart software tools to
manage your campaigns, we don’t fully trust robots
enough to utilize them as account managers.

21. LOCAL MAP LISTINGS

22. MORE ACCURATE LISTINGS
We work continuously to ensure your locations show
up-to-date, accurate information.
Before our service, we find many business listings
populated with inaccurate profile information.
This is usually because most untouched listings began .
as a product of offshore data entry.
On average, our clients come to us with a 75%
accuracy score, and within 90 days we improve their
score to 95% accuracy.

23. ENHANCED LISTING CONTENT
Enhanced content makes your listings more attractive to
searchers.
This content includes:
Images Coupons
Videos Social sites
Listing
verification

24. PROPRIETARY REPORTING SUITE
Location3’s proprietary reporting suite provides the tools necessary to catalog, analyze and measure
incoming local traffic.
AccuracyAgent –By comparing verified client PositionAgent–This report provides a detailed
data against current search results we can look into location-specific performance, showing
proactively identify and adjust any inaccuracies position trends for your keywords.
across the local search landscape.
Analytics Report –Provides ROI Executive Summary –We provide
specific to map listing efforts a high-level look at overall
through custom segmentation and performance to ensure that even
by tracking traffic sources, the busiest of clients remain up to
keyword performance and date on map listing performance.
conversions.

25. DISPLAY

26. 50% OF INTERNET USERS PERFORM A
SEARCH
IN RESPONSE TO A DISPLAY AD
Advertisers tend to separate their digital advertising - they think of search
advertising for performance marketing and turn to display for branding. But the
reality is that search advertising coupled with display advertising yields better
results than when used independently.
Display Media Solutions
Audience Targeting/Re-Targeting
Network Display Advertising
Facebook Display Advertising
Mobile Display Advertising
Ad Serving and Trafficking
Ad Unit and Landing Page Design and Production
Rich Media and In-stream Video
Source: Yahoo!, 2011

27. MOBILE SOLUTIONS

28. 9 OUT OF 10 SMARTPHONE
SEARCHES
RESULT IN AN ACTION
79% use smart phones for shopping related activities
74% of users have made a purchase as a result of using a smart
phone
95% of mobile users search for local information
88% of mobile searchers take action within the same day
Mobile Solutions
Mobile Search Campaigns
Mobile Display Campaigns
Mobile Website Development
Location-Based Check-In Services
QR Codes/Digimarc™ Codes
SMS Campaigns
Source: Google/Ipsos 2011 Study; The Mobile Movement: Understanding Smartphone Users

29. 89% OF CONSUMERS USE A SMARTPHONE
EVERYDAY
YET 79% OF BRANDS DO NOT HAVE A MOBILE
WEBSITE
How does the mobile search mindset differ from that of a desktop search mindset?
• Less information, less time
• Searching for very specific information (e.g. location, price, coupon)
• Desire tailored, local content
• With the growth of Voice Search technology, not all mobile users
are searching with keywords
The results of Location3 mobile websites for our clients:
• 100% increase in time spent on our clients’ sites
• 50% reduction in bounce rate
• 100% increase in conversions from search campaigns
Source: Google/Ipsos 2011 Study; The Mobile Movement: Understanding Smartphone Users

30. LOCATION-BASED SERVICES USER BASE WILL GROW
TO MORE THAN 526 MILLION GLOBALLY IN 2012.
Users can connect with friends, leave tips for others
and get reviews.
Business can engage with customers, increase
customer loyalty and generate new business.
Location3 has a direct relationship with Foursquare to
assist our clients in data distribution, developing
comprehensive promotional LBS campaigns and most
importantly, reporting and data analysis.
Source: Gartner, 2011

31. THE WORLD OF SEO

32. CREATIVE TECHNOLOGISTS
Search engine’s algorithms continually evolve to expand the signals they consider - as well as the verticals and
media types they include - as they prioritize rankings to deliver the most relevant organic results. SEO today
calls for much more of a talented generalist than a pointed specialist, requiring your SEO partner to be both
savvy and proficient at all facets of technical SEO implementation, as well as content development and
distribution.
SEO Solutions
Link-building
Site Enhancements
Content Development & Distribution
Local SEO Pages
Social Media Integration
Reporting/Analytics

33. THE WORLD OF SEO
Improve Traffic Metrics
Browse Rate, Time On Site, Etc.
Compete In Vertical Results Grow Brand Awareness
Local/Maps, Video, Blogs, News, Images Press, Source Diversity, Social Mentions
Diversify Link/Traffic Resources
Optimize Social Signals
Natural Links, Strong Anchor Text, Link Location
SEO Increase Followers/Friends, Tweets/Shares/+1’s/Votes,
Engagement on Social Platforms
Target The Right Keywords
High Volume, Low Competition, Strong ROI
Improve Accessibility Incent User-Generated Content
No Errors, Good Redirects, Load Speed Contributes to SEO/Social Signals and Long Tail
Add + Improve Content
Virality, Sharing, Topic Relevance, Keyword Targeting

34. IT IS NO LONGER POSSIBLE TO IGNORE THE
GROWTH OF YOUR SOCIAL CONNECTIONS AS
A PART OF YOUR SEO STRATEGY
Social activity on Facebook, Twitter
and Google+ is factored into organic
search engine results on Google and
Bing.
Marketers utilizing social media report
an average 27% conversion rate for
organic search traffic, while those not
using social media reported a 17%
rate.
Source: Marketing Sherpa, 2010

35. SOCIAL MEDIA SOLUTIONS

36. IN 2011, 23 MILLION PEOPLE
WILL USE SOCIAL MEDIA TO RESEARCH
BRANDS*.
And social networkers are 67% percent more likely to make a
purchase than general searchers.
Social Media Solutions
Conversation Discovery and Social Asset Audit
Content Strategy, Development and Distribution
Brand Reputation Management
Training and Guideline Development for Local Market Compliance
Franchise Social Media Management Platform
Social Asset Development
Custom Facebook Pages and Twitter Profiles
Facebook Parent-Child Page Integration
Online Review Management
Social Display Advertising
Location-Based Check In Services
*+20% from 2010. Source: Comscore; “The Faces of Social Media”, Knowledge Networks, 2011

37. CONTENT SOLUTIONS

39. CONTENT
SOLUTIONS
Blogs
Newsletters
Whitepapers
Press Releases
Photography
Images
Webinars
Promotions
Social Media Applications
Mobile and Tablet Applications
QR Codes
Infographics
Video

40. VIDEOS ARE 53
TIMES MORE
LIKELY THAN
TEXT PAGES
TO APPEAR ON
THE FIRST PAGE
OF SEARCH
RESULTS.
In fact YouTube is now the second most searched
site behind Google.
In partnership with London-based wireWAX,
Location3’s proprietary video-tagging technology
offers our clients the ability to create performance-
based, transactional videos that are fully shoppable
and optimized for social media engagement.
Location3 manages all aspects of video concepting,
writing and production.
Source: Forrester, 2011

41. CREATIVE SERVICES

42. EMOTION DRIVES ACTION
And emotion comes from the soul. We believe that the soul of your brand – the very thing that
drives your company, product design, customer service and overall value - is the single greatest
differentiator that your brand must call upon to increase your findability, to drive brand performance,
and ultimately, to win the hearts and minds of your customers.

43. DESIGN PHILOSOPHY
We believe that data dictates design.
We believe that creativity, usability and technology
can and must work in harmony.
We believe that our clients need website management
tools (CMS) that are scalable and user friendly.
We believe that every website should be optimized for
search using SEO best practices and industry-leading
experience.
We believe that every website should be optimized for
maximum social media engagement.
We believe that websites should be built with web
standard code, ensuring web content is accessible to
tablet and smartphone users by default.

44. AS THE WORLDS
OF DESIGN,
CONTENT AND
SEO COLLIDE,
FINDABILITY
REQUIRES A
CHOREOGRAPH
ED EFFORT.
And enhanced performance requires design to not
only be user-centric, but to be optimized for multi-
channel engagement.
Design Solutions
Website Design
Mobile Websites
Landing Pages
Ad Units
Rich Media
Copywriting

45. REPLACING
CREATIVE
SUBJECTIVITY
WITH ANALYTICS
Location3 uses a variety of landing
page optimization technologies,
including heat mapping and Google
Website Optimizer (among others).
All of the technology employed helps
eliminate guesswork by revealing
actual performance data on two or
more versions of landing page
designs. From here, we recreate and
retest landing pages to ensure the
most efficient and productive page
designs are being deployed.

46. LOCATION3
YOUR DIGITAL MARKETING PARTNER

47. WHY LOCATION3
Findability + Performance = Quantifiable Results
“Best In Class” Industry Certifications and Technology
People, not just a Platform
Creative Technologists
Cross-channel Capabilities
Vertical Experience
Average 4:1 ROI for every client we partner with

48. FIND US
Tim Miller
Director of Sales
tmiller@location3.com
720.763.3150
Location3.com
@Location3
facebook.com/Location3Media