The document discusses advertising opportunities at Morrisons Forecourts to increase market share in the lucrative forecourt sector. There are 286 Morrisons Forecourts that see over 13 million visits per month, providing opportunities to influence consumer purchases. On average, 84% of forecourt visitors make a non-fuel purchase while spending over 3 extra minutes at the pump. Advertising options include brand panels on unleaded and diesel pumps for £180 each or £270 for both, as well as super power panels for £280, all for a four week period per station.

1. INCREASE
FORECOURT SECTOR SALES
Occupy prime positioning to influence the buying
decision and increase your market share in the
lucrative Morrisons Forecourt Sector.
( Independent sites available during 2009 )

2. SALES!
DRIVE SALES
286 Morrisons Forecourts 13,850,000 visits per month

3. 0VER 13 MILLION VISITS
PER MONTH
£ 2.8 BILLION SALES AT PUMP
CAPTIVE FORECOURT AUDIENCE
AVERAGE PUMP DWELL +3 MINUTES
84% MADE A NON FUEL PURCHASE
45% CONSUME RIGHT NOW
19% PURCHASE ON IMPULSE

4. The first point of focus
when you pull up at
the forecourt is the
fuel brand label.
And the last thing you
check before you enter
the shop....
Is the price on the
pump...
hase”
l purc
Next to your product n-fue
e a no
prompt. % mad
“84

9. Investment
Unleaded brand panels: £180 per four week period per station.
Diesel brand panels : £180 per four week period per station.
Both brand panels: £270 per four week period per station.
Super Power Panel: £280 per four week period per station.
Production and posting included subject to receipt of finished artwork
Due to the nature of the site, Unleaded and Diesel brand panels must carry different creative and are subject to
colour restrictions.

10. For all sales enquiries please contact
UK Sales office 0870 44 62727
info@magnecap.com