9. ORM = Online Reputation Management The combination of Marketing, PR and Search Engine Marketing to increase your overall positive web presence.
10. ORM approach Monitor Analyze Influence/ Repair These strategies can either be executed REACTIVELY or PROACTIVELY!
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16. Action to be taken – Repair (cont) Strategies: 1. Move the negative results down into the SERPS (off to page 3 or 4) 2. Engage and address negative comments/criticism