Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge. All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem? Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.

1. MOBILE: ONE SMALL STEP FOR CONSUMERS,
ONE GIANT LEAP FOR ENTERPRISE

2. Tom Levey
EMEA Tech Evangelist
@tlevey

3. THE WORLD HAS GONE MOBILE
IS GOING MOBILE
Global smartphone use will
reach 2 billion by 2015
(Bloomberg)

4. TIME TAKEN TO REACH 50 million users
38 years
Radio
13 years
TV
Internet
4 years
Facebook
3.5 years
Draw
something
50 days

5. apps mean business
234k users
$20 Billion
30%
Manchester derby
2013
total revenue

6. #WeHaveAnApp

8. NOw there is competition
2013
2016
80 billion
300 billion

9. MR. FUSSY
Ba#ery
life
Security
!
Stability
Update
frequency
Performance

10. 3 billion
daily transactions
500
updates/yr
250
milliseconds

11. USER EXPECTATIONs
1 million+ servers
100 million GB
1,000 man years
1,500 miles
Konstantin Karpov

12. 300 search queries

13. PERFORMANCE
Must-have Apps
High-risk Apps
Functionality
Data usage
Battery drain
Security/privacy

14. the cost of poor performance
MICROSOFT SURE?
CONFUSION!
TRUTH!
SURE?

15. the cost of poor performance
“This app is un-usable. It’s slower than my old
dial-up modem!”
“Slower than a herd of snails travelling
through peanut butter. Do not download”
“This is the best app ever!”

16. Brand Reputation

17. distributed and complex

18. CHALLENGES
We created a
mobile App
Who will
use it?
My mobile
App is slow,
is it the...
Device,
carrier or
application?
Will it
work?
My mobile App
crashed...
Resource
contention
or bad code?
Device, or
application?
Local Logic or
Remote Logic?
Native
Application, Web
Browser or
Server?

19. FOCUS

20. A simple travel search...

21. Who is using my app?

22. DEvice performance

23. Carrier performance

24. browser performance

25. browser performance

26. correlated business transactions

27. 3rD party services

28. code execution diagnostics

29. realtime business metrics
$64,499 per min
Application
Revenue
10.1 s
$11,987 per min
Application
Response time
100 ms
Application
Errors
* Screenshot from US e-Commerce AppDynamics Customer

30. agile code release
code
release 2
code
release 1
code
release 3
$58,237 per min
$44,499 per min
Application
Revenue
Application
Response Time
3.1 sec
1.9 s
11:40
11:50
12:00
12:10
12:20
12:30
12:40
12:50
13:00
13:10
13:20
13:30
13:40
13:50
14:00
14:10
14:20
14:30
14:40

31. Application outage
$5,288 per min
$4,921 per min
$4,699 per min
Application
Revenue
Application
Response Time
Application
outage
$246,050
lost revenue
11:40
11:50
12:00
12:10
12:20
12:30
12:40
12:50
13:00
13:10
13:20
13:30
13:40
13:50
14:00
14:10
14:20
14:30
14:40

32. MARKETING
TV marketing
event
Number of
checkouts
Application
Revenue
Application
Response time
Application
Load (# users)
11:40
11:50
12:00
12:10
12:20
12:30
12:40
12:50
13:00
13:10
13:20
13:30
13:40
13:50
14:00
14:10
14:20
14:30
14:40

33. OOS Exceptions!

34. deadlocks
crash reports
socket timeouts
garbage collects
connection pools
recursive calls

35. DEFECTS
Identify early
!
Troubleshoot fast
!
Resolve quickly
!
Quantify impact

36. consumers expect
flawless execution
performance matters!
Intelligent Troubleshooting

37. Free trial:
appdynamics.com/freetrial
Mobile signup: bit.ly/appdmobile