This presentation was held by Timo Lehes , founder of Scalemetrics.com, at Chalmers Spring Camp. It cover basics in innvation accounting, startup metrics etc.
3. Build, Measure & Learn until you get traction
THERE IS A DUE DATE
Time to no cash
Execution momentum
Motivation span
The one who iterates the fastest wins
1. You don’t perish
2. You own more of your company
3. You outperform competitors
5. Why and what to measure?
1. Does your startup have hypothesis or leaps of faith in it?
We think people people have a need for a Facebook Fanpage tool
We think people need a new picture service for professionals and travelers
We think people need a food finding service
We think people need help while e-shopping
We think people want to buy things on blogs
2. Do you have discussions about how to re-design the
product so that people will use it more?
Are users engaging with the product?
How many users are dropping off?
Which features are used / unused?
How many referrals are we getting?
Which A/B test was getting higher usage
Separate the big idea questions from
customer driven product development!
6. What you need - 3 SIMPLE TOOLS
1. Your MVP 2. Business model 3. Measurements
hypothesis
What you DON’t need
2.A LOT OF OPINIONS, stick to facts
3.A business plan
4. A Board of directors
7. 3 steps to get going
1 Decide which questions you need to answered
2 Decide which metrics that help you get the answers
3 Start measuring to get some answers
A few metrics examples
No of monthly visitors
No of click throughs on site
No of users signed up
No of active users last 30 days
No of tweets by users
No of passive users
8. WHY we STARTED SCALEMETRICS
You need proof points
We need proof points
We invest in lines not dots
9. Start Building proof points using SCALEmetrics!
1 Sign-up for Beta www.scalemetrics.com
2 Decide which metrics that help you get the answers you need
3 Start measuring to get some answers
Scalemetrics imports from:
We need feedback!