10 Simple Principles of Digital Marketing as discussed by Prof. T.K. Jain for the benefit of entrepreneurs and marketing professionals in simple language. Useful for MBA, CA, CS, ICWA, BCOM, MCOM, university research scholars, research institutions, research centres, all over the world. Freely available extremely useful guidance and tips.

1. 2013
The Entrepreneur's Guide to Digital Marketing
and Webpreneurship
Trilok Kumar Jain
Dean, Suresh Gyan Vihar University Jaipur
12/5/2013

2. The Entrepreneur's Guide to Digital Marketing
and Webpreneurship
by :
Trilok Kumar Jain
Dean, ISBM, Suresh Gyan Vihar
University, Jaipur, India
jain.tk@gmail.com
Mobile : 9414430763
Author of book: Marketing Management
for whom?
Are you an entrepreneur?
- this will help you
thow who have become entrepreneurs
those who aspire to be entrepreneurs
those who aspire to train entrepreneurs
thow who aspire to support entrepreneurs
TKJAIN’S DIGITAL MAREKTING EBOOK
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3. Webduction:When people started designing website for the first time, they designed them as
if they were designing newspaper advertisements. The contents were not
dynamic. Soon they realized that the website is more like a human interaction and
therefore there is more scope in a website. They started designing dynamic and
interactive website. Now we find that digital marketing is evolving as a very
powerful tool for marketers and it is becoming a great source of help to the
traditional marketing departments. Digital Marketing is like traditional marketing.
Being proactive towards customers is the most important aspect of digital
marketing. Being proactive also means being 10A in your marketing &
communication department : agile, accurate, alert, active, approachable,
available, accesible, adorable, agreeable and affordable. The Digital Marketing
should supplement the traditional marketing and vice-versa. Hire experts for
online marketing. Ensure that the contents, the design and the presentation of
your website is excellent so that it is user friendly, easy to operate, simple to
understand and requires just a click to endorse / like / tweet / twitter / facebook
////. Make your website a bridge between your customers and their dreams.
While traditional marketing can give you a growth rate of X%, the digital
marketing can generate growth rate of 2X%. Combined together, the complete
marketing (traditional + digital marketing) can generate 5X% growth for you. Try
to blend the two marketing in synergetic fashion, give thorough training to your
employees in how to use digital marketing and see the results.
TKJAIN'S 10 SIMPLE PRINCIPLES OF DIGITAL MARKETING
1. launch online presence : no company can survive today without online
presence. It is not just for marketing, but for being accessible to the
customers. It is necessary that there should be a website, an inquiry
number (preferably a toll free number) and email / contact point. If any
customer wants to contact the company - where and how can he contact?
Website is the best option. This will generate goodwill for you in future and
ultimately it will generate business for you. There are 7 simple principles to
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4. keep your online presence impact making also : a. keep small, attractive
and easy to remember tag lines and headings on your web site b. keep all
such items on your website which customers are searching for and remove
all such items which customers dont want to see (customers generally
search for history, products, prices, special schemes, helpline numbers,
contact details, press release, demo, free trials, online chat room, feedback
corner etc in a website and generally avoid bombastic contents about the
company's achievements and detailed reports on company's claims). c.
keep the most popular keywords in your website's key words and headlines
d. get the website checked by the most computer illiterate persons (who
are using computers and websites for first or second time). e. ensure that
your website opens fast not only on computers, but also on mobiles and
other such electronic devices and its software is such that its applications
are mobile-friendly. f. make a dynamic website where users are able to add
contents and find a good platform for themselves g. add charts, graphs,
pictures, simple text (in large font size) and other user friendly contents.
The contents should be such that any person can understand it and the
language should be simple. The text should be as less as possible.
2. elevate your customers : Websites are designed to elevate your company
or the ego of the promoters. But it should be the other way. The website
should be designed to elevate your customers. There are 7 principles to
make the customer elevate: a. keep the website simple, light, free from
texts (minimum use of texts) b. keep the website as a help centre and
convenience store for the customer c. let the customer add content to the
website (though moderated by your staff). d. let the customer sort the
contents of the website as per his choice e. let the customer find his name,
picture and contents on your website f. let the customer find his previous
endorsements on the website g. let the customer find his helping freinds
(online chat / helpline number) on the website
3. listen to your customers : customers are sharing their experiences and
rating the products available in the market on different websites. Internet
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5. provides you a quick, economical and easy method to know the feedback of
the customers. It also provides you a platform to generate lot of feedback
and reviews / ratings on your product.
4. understand the consumers : Internet gives you opportunity to understand
your consumers and to prepare yourself for the future. Internet enables
you to communicate better with the customers. It also enables you to meet
the unexplored potential market - which may be present in far off
geographic location.
5. let the customers become your online brand ambassadors : enable your
customers to use applications stored on your website and share those uses
within his / her network. Enable the customer to use the company
web-applications in presenting his / her ideas globally. Enable your
customers to share experiences on product use, product modifications,
new applications, and other experience sharing through your website.
6. let the customers popularise your brands online : customers love to
become your brand ambassadors and would love to popularise your
products. There are 7 principles for this : a. give your website a glamorous
look b. hire the best designers for your website - who keep the best design
and modify it daily - but remember - the best design has to be the most
simple one c. keep updating with the social media websites and allow for
their like buttons d. enable customers to LIKE your products on facebook,
twitter and other social media e. enable customers to present links of your
website on their home pages / emails without much efforts f. subscribe to
social media websites and get your links on their websites, so that your
customers can find your website everywhere and link it easily g. reward
customers on promoting your products on social media.
7. reward your customers for their online presence : In traditional marketing,
you reward customers for frequent purchase. The same applies for online
marketing. Let the customers join online and share their product use,
reviews and experiences. Reward the customers for more frequent
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6. presence. A website Amulyam.com rewards customers on visit to the
website. Similar strategies are being adopted by other websites also.
8. be prompt in online communications : Traditional marketing also
emphasised prompt reply. Online marketing requires event faster response.
The speed of response rate will determine the satisfaction level of
customers. If a customer writes any grievance and doesn’t get reply, the
grievance turns into dissatisfaction and customer withdraws. On the other
hand, a prompt reply assures the customer of your care and concern, which
enables the customer to stick to the company and wait for the solutions.
9. engage your customers : Enable your customers to spend more time on
your website and to participate more often in the applications and events
on your website. Enable your customers to enrich and grow with your
web-presence. Design your website in such a way that the website is very
user friendly for the customers. Give them an opportunity to endorse you,
get online contests, online forums & online submissions
10.enrich your customers : organise online training and development
programme for your customers. Launch webinars, launch e-books, launch
training and demo sessions online. Enable your customers to learn how to
use, how to repair and how to modify your products (all these contents
should be easy to understand and easy to download). Start online forums
and enable your customers to exchange knowledge, information, skills and
expertise on those forums. Let the customers also make money by sharing
their expertise.
Pl. do read my other articles also - which are freely available on the net : Entrepreneur’s Guide to Business Negotiation
21 Principles of Life Management
10 Point Orientation Programme for the Future Entrepreneurs
Beginners Guide to Career Enrichment
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