The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
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Social Media for Strategic Alliances
1. Social Media
For
Strategic Alliances
Tatyana Kanzaveli
CEO
Social CRM World
http://scrmworld.com
tkanzaveli@gmail.com
2. Agenda
⢠Strategic Alliances and Social Media
â Channels and their use; goals
â Examples
⢠Q&A
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3. Social Media Channels
⢠Blogs
⢠Social Networking Websites
⢠Photo/Video Managing and Sharing applications
⢠Social Bookmarking Web sites
⢠Social Networking, micro-blogging sites
⢠Social Networking Meeting Facilitation web sites
⢠Virtual Worlds
⢠Online Auctions
⢠New categories: Google Buzz, Wave
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4. Strategic Alliance and Social Media
- Monitor News
- Per industry;
- Company;
- Person
- Build relationships/Engage
- Blogs;
- Forums;
- Micro-blogging;
- Etc..
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5. Monitoring News and Engaging
⢠Google Alerts
⢠LinkedIn
⢠Facebook Pages
⢠Twitter Search/Lists
⢠Blogs/RSS
⢠Google Reader
⢠Stumble Upon
⢠Radian6, Lithium, etc..
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6. Google Alerts
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26. So â what should I do ?
⢠Be clear on what are you trying to achieve.
⢠Spend time clearly identifying target markets and
deciding what marketing channels/strategies to
use to reach your target markets.
⢠Build trust in your market - become a recognized
âexpertâ in your field.
⢠Build networks in communities and social
networks by participating in discussions and
providing useful inputs
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27. Who to follow?
⢠Follow your target customers
⢠Follow your brand in conversations
⢠Follow your competitors in conversations
⢠Follow industry analysts
⢠Follow influencers: bloggers, reporters,
etc..
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28. Content
⢠Useful
⢠Responsive
⢠Interesting
⢠Fun
⢠Personal
80% - non direct business related content
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29. Analyze
⢠Number of followers [in your target
markets]
⢠Number of click-throughs [for posted links]
⢠Traffic to your web site
⢠Traffic to your blog
⢠Document downloads
⢠Newsletter subscriptions
⢠Retweets
⢠Replies
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30. Key points
⢠Build trust
⢠Establish yourself as a subject matter
expert
⢠Communicate: respond, answer, support,
etc..
⢠Contribute useful content
⢠Build community
Itâs a commitment!
⢠Measure
⢠Adjust Š Social CRM World 2010
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