SlideShare ist ein Scribd-Unternehmen logo

Global Social CRM Meetup

‱
‱
Tatyana Kanzaveli
Tatyana Kanzaveli

Presentation by CISCO at #GlobalSCRM meetup: http://www.meetup.com/BayAreaExecutives

Business
1 von 15
Measuring Social Media The Journey Continues Stephanie Marx Social Media Marketing Manager
Cisco Borderless Network Architecture A New Architecture Powered by a New Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Launch Strategy: Use social media and video to create buzz and build a community that is excited about Cisco’s innovative products
Building Pre-Launch Buzz and Driving Registration to Launch Event CiscoGeeks, CiscoSystems, proliferation via other Cisco accounts incl. global Cisco, Routers, Switches pages Sep Oct Nov TechWise Show PR/Blogger Outreach Social Media Release Launch page w/embedded Twitter feed Cisco Web Innovation blog series of teaser/vision posts Cisco Blogs Launch Announcement Pre, during, post, social media monitoring launch Virtual launch event registration Influencer Analysis & Outreach Monitoring Link sharing: teaser videos, event registration page Leak discovery, volume, message resonance, engagement opportunities Teaser/Vision Videos: Retail, Healthcare, Education
Key Results, Findings and Lessons Learned
Key Successes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Borderless Networks Launch: “The Future of Shopping” Video B2B Magazine 2010 Social Media Marketing Awards: Best Viral Video ,[object Object],[object Object],Objective ,[object Object],[object Object],[object Object],How ,[object Object],[object Object],Results
Why did “The Future of Shopping” Go Viral? While we can initiate momentum for a video, videos go viral because of great content. ,[object Object],[object Object],[object Object],[object Object],The Future of Shopping The Future of Healthcare The Future of Teaching
Monitoring Findings ,[object Object],[object Object],[object Object]
Five Keys for Next Time
 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Measurement Framework
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you define Success? ,[object Object]
 
Guide to Using the Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]," You get what you measure. Measure the wrong thing and you get the wrong behaviors ." - John H. Lingle
 

Empfohlen

Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyWarren Knight - 7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
Social influencer relationship management
Social influencer relationship managementSocial influencer relationship management
Social influencer relationship managementShalu Wasu
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Charlene Li
 
20110729
2011072920110729
20110729staufferjohn
 
Creating virtual events worth talking about
Creating virtual events worth talking aboutCreating virtual events worth talking about
Creating virtual events worth talking aboutFAS
 
Bms wed sponsored breakfast shoutlet
Bms wed sponsored breakfast shoutletBms wed sponsored breakfast shoutlet
Bms wed sponsored breakfast shoutletMediaPost
 
Planning and Measurement
Planning and MeasurementPlanning and Measurement
Planning and MeasurementMayo Clinic
 

Empfohlen

Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyWarren Knight - 7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
Social influencer relationship management
Social influencer relationship managementSocial influencer relationship management
Social influencer relationship managementShalu Wasu
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Charlene Li
 
20110729
2011072920110729
20110729staufferjohn
 
Creating virtual events worth talking about
Creating virtual events worth talking aboutCreating virtual events worth talking about
Creating virtual events worth talking aboutFAS
 
Bms wed sponsored breakfast shoutlet
Bms wed sponsored breakfast shoutletBms wed sponsored breakfast shoutlet
Bms wed sponsored breakfast shoutletMediaPost
 
Planning and Measurement
Planning and MeasurementPlanning and Measurement
Planning and MeasurementMayo Clinic
 
RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08guest2968b8
 
From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015Azam J. Khan
 
Visual Social Media
Visual Social MediaVisual Social Media
Visual Social MediaMayo Clinic
 
Don't make videos
Don't make videosDon't make videos
Don't make videosiotaMEDIA Video Production
 
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
 
Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011docshare
 
Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011docshare
 
Promoting events via social media
Promoting events via social mediaPromoting events via social media
Promoting events via social mediadocshare
 
Navigating Open Source Risk
Navigating Open Source RiskNavigating Open Source Risk
Navigating Open Source RiskDawn Foster
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
 
Linkedin Marketing Solutions
Linkedin Marketing SolutionsLinkedin Marketing Solutions
Linkedin Marketing Solutionsmichaelburrows
 
Mivesta5minpitch
Mivesta5minpitchMivesta5minpitch
Mivesta5minpitchRicky Velasquez
 
Business Success 7
Business Success 7Business Success 7
Business Success 7Vince Rogers & Associates
 
Imc 462 class 1 060211
Imc 462 class 1 060211Imc 462 class 1 060211
Imc 462 class 1 060211Daniel Schiller
 
Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROIVelvet Chainsaw Consulting
 
Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Marjolijn Kamphuis
 
110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-reactAngus Fox
 
Charlie DeLorme 2 MB
Charlie DeLorme 2 MBCharlie DeLorme 2 MB
Charlie DeLorme 2 MBCharlie DeLorme
 
Claves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de eneroClaves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de eneroCesce
 
Current Counseling Resume
Current Counseling ResumeCurrent Counseling Resume
Current Counseling ResumeBrandon M. Smith
 
Indosat Hiperbola 888 Program
Indosat Hiperbola 888 ProgramIndosat Hiperbola 888 Program
Indosat Hiperbola 888 ProgramFajri Ma'rifatullah
 

Weitere Àhnliche Inhalte

Was ist angesagt?

RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08guest2968b8
 
From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012Cameron Kruger
 
Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015Azam J. Khan
 
Visual Social Media
Visual Social MediaVisual Social Media
Visual Social MediaMayo Clinic
 
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
 
Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011docshare
 
Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011docshare
 
Promoting events via social media
Promoting events via social mediaPromoting events via social media
Promoting events via social mediadocshare
 
Navigating Open Source Risk
Navigating Open Source RiskNavigating Open Source Risk
Navigating Open Source RiskDawn Foster
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
 
Linkedin Marketing Solutions
Linkedin Marketing SolutionsLinkedin Marketing Solutions
Linkedin Marketing Solutionsmichaelburrows
 
Imc 462 class 1 060211
Imc 462 class 1 060211Imc 462 class 1 060211
Imc 462 class 1 060211Daniel Schiller
 
Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Marjolijn Kamphuis
 
110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-reactAngus Fox
 

Was ist angesagt? (18)

RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08RockYou! Snap Summit 3-25-08
RockYou! Snap Summit 3-25-08
 
From Social to Networked 2012
From Social to Networked 2012From Social to Networked 2012
From Social to Networked 2012
 
Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015Digitz: Digital Trends Report -October 2015
Digitz: Digital Trends Report -October 2015
 
Visual Social Media
Visual Social MediaVisual Social Media
Visual Social Media
 
Don't make videos
Don't make videosDon't make videos
Don't make videos
 
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...
 
Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011Mukta cinemas smm & smo activity plan 2011
Mukta cinemas smm & smo activity plan 2011
 
Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011Mukta smm & smo activity plan 2011
Mukta smm & smo activity plan 2011
 
Promoting events via social media
Promoting events via social mediaPromoting events via social media
Promoting events via social media
 
Navigating Open Source Risk
Navigating Open Source RiskNavigating Open Source Risk
Navigating Open Source Risk
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
 
Linkedin Marketing Solutions
Linkedin Marketing SolutionsLinkedin Marketing Solutions
Linkedin Marketing Solutions
 
Mivesta5minpitch
Mivesta5minpitchMivesta5minpitch
Mivesta5minpitch
 
Business Success 7
Business Success 7Business Success 7
Business Success 7
 
Imc 462 class 1 060211
Imc 462 class 1 060211Imc 462 class 1 060211
Imc 462 class 1 060211
 
Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROI
 
Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...
 
110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react
 

Andere mochten auch

Charlie DeLorme 2 MB
Charlie DeLorme 2 MBCharlie DeLorme 2 MB
Charlie DeLorme 2 MBCharlie DeLorme
 
Claves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de eneroClaves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de eneroCesce
 
Current Counseling Resume
Current Counseling ResumeCurrent Counseling Resume
Current Counseling ResumeBrandon M. Smith
 
Indosat Hiperbola 888 Program
Indosat Hiperbola 888 ProgramIndosat Hiperbola 888 Program
Indosat Hiperbola 888 ProgramFajri Ma'rifatullah
 
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1novulsk
 
Pravda jizni 95
Pravda jizni 95Pravda jizni 95
Pravda jizni 95novulsk
 
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)JIAQI NIE
 
37
3737
37xx1v37
 
The Ebbs and Flows of PR Agency Life
The Ebbs and Flows of PR Agency LifeThe Ebbs and Flows of PR Agency Life
The Ebbs and Flows of PR Agency LifeNikki Little
 
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽ
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽ
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽnovulsk
 
Indosat MAKE Presentation 2009
Indosat MAKE Presentation 2009Indosat MAKE Presentation 2009
Indosat MAKE Presentation 2009Fajri Ma'rifatullah
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media MarketingJames Blackman
 
How data standards can help you streamline your business Rev A
How data standards can help you streamline your business Rev AHow data standards can help you streamline your business Rev A
How data standards can help you streamline your business Rev ACloud Data Technologies Limited
 
How data standards can help you streamline your business
How data standards can help you streamline your businessHow data standards can help you streamline your business
How data standards can help you streamline your businessCloud Data Technologies Limited
 

Andere mochten auch (17)

Charlie DeLorme 2 MB
Charlie DeLorme 2 MBCharlie DeLorme 2 MB
Charlie DeLorme 2 MB
 
Claves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de eneroClaves de la semana del 4 al 10 de enero
Claves de la semana del 4 al 10 de enero
 
Current Counseling Resume
Current Counseling ResumeCurrent Counseling Resume
Current Counseling Resume
 
Indosat Hiperbola 888 Program
Indosat Hiperbola 888 ProgramIndosat Hiperbola 888 Program
Indosat Hiperbola 888 Program
 
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ1
 
Pravda jizni 95
Pravda jizni 95Pravda jizni 95
Pravda jizni 95
 
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)
ëž”ëĄœê·žêž°ë°˜ 출판(쀑ꔭ얎)
 
Psicologia
PsicologiaPsicologia
Psicologia
 
37
3737
37
 
Digital Media Marketing
Digital Media MarketingDigital Media Marketing
Digital Media Marketing
 
The Ebbs and Flows of PR Agency Life
The Ebbs and Flows of PR Agency LifeThe Ebbs and Flows of PR Agency Life
The Ebbs and Flows of PR Agency Life
 
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽ
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽ
ĐżŃ€Đ”Đ·Đ”ĐœŃ‚Đ°Ń†ĐžŃ 1 ĐșĐČартал 2015 ĐłĐŸĐŽ
 
Comunicacion
ComunicacionComunicacion
Comunicacion
 
Indosat MAKE Presentation 2009
Indosat MAKE Presentation 2009Indosat MAKE Presentation 2009
Indosat MAKE Presentation 2009
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
 
How data standards can help you streamline your business Rev A
How data standards can help you streamline your business Rev AHow data standards can help you streamline your business Rev A
How data standards can help you streamline your business Rev A
 
How data standards can help you streamline your business
How data standards can help you streamline your businessHow data standards can help you streamline your business
How data standards can help you streamline your business
 

Ähnlich wie Global Social CRM Meetup

Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesPetra Neiger
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
 
Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411Deanna Govoni
 
Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy DevelopmentMartin Kloos
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
090729social Media For Nuance Mobilerv2
090729social Media For Nuance Mobilerv2090729social Media For Nuance Mobilerv2
090729social Media For Nuance Mobilerv2Claire Nelson
 
How to leverage social media at IT organizations
How to leverage social media at IT organizationsHow to leverage social media at IT organizations
How to leverage social media at IT organizationsThe Oren Group
 
Di 101 Training Uk
Di 101 Training UkDi 101 Training Uk
Di 101 Training UkJames Poulter
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For CorporatesAbhishek Sinha
 
Social Media Strategies
Social Media StrategiesSocial Media Strategies
Social Media StrategiesAdam Mertz
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingDavid Stephens
 
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
 
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorRegalix
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social MediaTeamThink Inc.
 
Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009ComputerMarketResearch
 
Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009CMR.bz
 
Citrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersCitrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersMatSpar
 

Ähnlich wie Global Social CRM Meetup (20)

Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case StudiesCisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case Studies
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
 
Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411Social media global_org_cisco_deanna_govoni_041411
Social media global_org_cisco_deanna_govoni_041411
 
Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
090729social Media For Nuance Mobilerv2
090729social Media For Nuance Mobilerv2090729social Media For Nuance Mobilerv2
090729social Media For Nuance Mobilerv2
 
How to leverage social media at IT organizations
How to leverage social media at IT organizationsHow to leverage social media at IT organizations
How to leverage social media at IT organizations
 
Di 101 Training Uk
Di 101 Training UkDi 101 Training Uk
Di 101 Training Uk
 
Social Media For Corporates
Social Media For CorporatesSocial Media For Corporates
Social Media For Corporates
 
Social Media Strategies
Social Media StrategiesSocial Media Strategies
Social Media Strategies
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
 
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
 
Digital Marketing and Social Media Strategy
Digital Marketing and Social Media StrategyDigital Marketing and Social Media Strategy
Digital Marketing and Social Media Strategy
 
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009
 
Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009Channels Of The Future Presentation May 6,2009
Channels Of The Future Presentation May 6,2009
 
Citrix Social Media Strategy For Customers
Citrix Social Media Strategy For CustomersCitrix Social Media Strategy For Customers
Citrix Social Media Strategy For Customers
 

Mehr von Tatyana Kanzaveli

Open Health Network : mobile health apps in a week without coding!
Open Health Network : mobile health apps in a week without coding!Open Health Network : mobile health apps in a week without coding!
Open Health Network : mobile health apps in a week without coding!Tatyana Kanzaveli
 
How to build the right fan base for B2B brand
How to build the right fan base for B2B brandHow to build the right fan base for B2B brand
How to build the right fan base for B2B brandTatyana Kanzaveli
 
Marketing for NGOs, Social Enterprises and Nonprofit companies
Marketing for NGOs, Social Enterprises and Nonprofit companiesMarketing for NGOs, Social Enterprises and Nonprofit companies
Marketing for NGOs, Social Enterprises and Nonprofit companiesTatyana Kanzaveli
 
TEDxBayArea Global Women Entrepreneurs Conference Program
TEDxBayArea Global Women Entrepreneurs Conference ProgramTEDxBayArea Global Women Entrepreneurs Conference Program
TEDxBayArea Global Women Entrepreneurs Conference ProgramTatyana Kanzaveli
 
TEDxBayArea July event
TEDxBayArea July eventTEDxBayArea July event
TEDxBayArea July eventTatyana Kanzaveli
 
Social Media for Strategic Alliances
Social Media for Strategic AlliancesSocial Media for Strategic Alliances
Social Media for Strategic AlliancesTatyana Kanzaveli
 
The New Normal Intuit Small Business
The New Normal Intuit Small Business The New Normal Intuit Small Business
The New Normal Intuit Small Business Tatyana Kanzaveli
 
Effectively Leveraging Social Media as a Support Channel
Effectively Leveraging Social Media as a Support ChannelEffectively Leveraging Social Media as a Support Channel
Effectively Leveraging Social Media as a Support ChannelTatyana Kanzaveli
 
Social Media For Start Ups
Social Media For Start UpsSocial Media For Start Ups
Social Media For Start UpsTatyana Kanzaveli
 
Intuit: Catalyzing innovation and collaboration in the organization with Soci...
Intuit: Catalyzing innovation and collaboration in the organization with Soci...Intuit: Catalyzing innovation and collaboration in the organization with Soci...
Intuit: Catalyzing innovation and collaboration in the organization with Soci...Tatyana Kanzaveli
 
New Metrics for New Media Bay Area CIO IT Executives Meetup
New Metrics for New Media Bay Area CIO IT Executives MeetupNew Metrics for New Media Bay Area CIO IT Executives Meetup
New Metrics for New Media Bay Area CIO IT Executives MeetupTatyana Kanzaveli
 

Mehr von Tatyana Kanzaveli (11)

Open Health Network : mobile health apps in a week without coding!
Open Health Network : mobile health apps in a week without coding!Open Health Network : mobile health apps in a week without coding!
Open Health Network : mobile health apps in a week without coding!
 
How to build the right fan base for B2B brand
How to build the right fan base for B2B brandHow to build the right fan base for B2B brand
How to build the right fan base for B2B brand
 
Marketing for NGOs, Social Enterprises and Nonprofit companies
Marketing for NGOs, Social Enterprises and Nonprofit companiesMarketing for NGOs, Social Enterprises and Nonprofit companies
Marketing for NGOs, Social Enterprises and Nonprofit companies
 
TEDxBayArea Global Women Entrepreneurs Conference Program
TEDxBayArea Global Women Entrepreneurs Conference ProgramTEDxBayArea Global Women Entrepreneurs Conference Program
TEDxBayArea Global Women Entrepreneurs Conference Program
 
TEDxBayArea July event
TEDxBayArea July eventTEDxBayArea July event
TEDxBayArea July event
 
Social Media for Strategic Alliances
Social Media for Strategic AlliancesSocial Media for Strategic Alliances
Social Media for Strategic Alliances
 
The New Normal Intuit Small Business
The New Normal Intuit Small Business The New Normal Intuit Small Business
The New Normal Intuit Small Business
 
Effectively Leveraging Social Media as a Support Channel
Effectively Leveraging Social Media as a Support ChannelEffectively Leveraging Social Media as a Support Channel
Effectively Leveraging Social Media as a Support Channel
 
Social Media For Start Ups
Social Media For Start UpsSocial Media For Start Ups
Social Media For Start Ups
 
Intuit: Catalyzing innovation and collaboration in the organization with Soci...
Intuit: Catalyzing innovation and collaboration in the organization with Soci...Intuit: Catalyzing innovation and collaboration in the organization with Soci...
Intuit: Catalyzing innovation and collaboration in the organization with Soci...
 
New Metrics for New Media Bay Area CIO IT Executives Meetup
New Metrics for New Media Bay Area CIO IT Executives MeetupNew Metrics for New Media Bay Area CIO IT Executives Meetup
New Metrics for New Media Bay Area CIO IT Executives Meetup
 

KĂŒrzlich hochgeladen

Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 

KĂŒrzlich hochgeladen (20)

Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 

Global Social CRM Meetup

  • 1. Measuring Social Media The Journey Continues Stephanie Marx Social Media Marketing Manager
  • 2.
  • 3. Building Pre-Launch Buzz and Driving Registration to Launch Event CiscoGeeks, CiscoSystems, proliferation via other Cisco accounts incl. global Cisco, Routers, Switches pages Sep Oct Nov TechWise Show PR/Blogger Outreach Social Media Release Launch page w/embedded Twitter feed Cisco Web Innovation blog series of teaser/vision posts Cisco Blogs Launch Announcement Pre, during, post, social media monitoring launch Virtual launch event registration Influencer Analysis & Outreach Monitoring Link sharing: teaser videos, event registration page Leak discovery, volume, message resonance, engagement opportunities Teaser/Vision Videos: Retail, Healthcare, Education
  • 4. Key Results, Findings and Lessons Learned
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.  
  • 14.
  • 15.  

Hinweis der Redaktion

  1. Social Media channels drove 50K views to pre-launch event page and 40K (3%) views to launch product page
  2. Example of question asked © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr
  3. © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr