2. About dat Struct
We are an IT and Web consulting company based in Dubai with our
off shore development center in Chennai, Bangalore & Mumbai,
India. We have extensive knowledge and experience in delivering
Web Solutions for various industries.
Our services are focused on Design, Driving Web traffic,
improving conversion, and optimizing
your marketing spend
3. Our Profile
dat Struct follows an onshore-offshore operational model, with full
fledged Offshore Development Centres based in Mumbai, Bangalore and
Chennai, India. Operational since 2003, the Centres have the following
highlights:
• 350+ full time employees
• 100+ clients worldwide
• Modular development teams
• Disaster Recovery enabled
• Clients spread over 7 countries
4. Who are we ?
Web focused technology and back-office services company
350 People
6. Corporate Web Design and Development
We build websites that compete in the online battle for customers. We specialize in custom
websites and web design that are built from a marketing perspective. Our websites are custom
designed to fit your firm's marketing needs.
Corporate Website Features
Company Profile Knowledge Base News Article
Blog
Social Media
8. Ecommerce Website Features
We design custom Ecommerce website for your online store
with the ability to sell your products and services online.
Payment Gateway Shopping cart
Products
Promotions & Offers
Internet Marketing
15. Objective - Online Marketing!
Brand
Promotion
Online
Presence
Search Engine
Visibility
More Visitors More Leads More Conversion
What’ll Do?
Outcome!
16. How can we target?
Social Media
SEO
SEM
Brand Visibility
& Engagement
Targeted
Traffic
Targeted Leads /
Conversions
17. Why to Choose Online Marketing?
Internet being the most relied medium for searching/referring
to information.(Internet - 53%, Television - 19%, Friends &
Relatives 17% among all internet users)
Cost effective mode for reaching your customers.
Online marketing has been more effective when measured on
the aspect of product meeting the eyes of an end user
faster and concentrated way.
Your Shop can be open 24 hrs a day, 7 days a week.
The best medium to get a very high ROI with a small fraction of
traditional advertising budgets.
19. Internet Marketing
We understand that there are various ways to promote your
brand in Internet. But nothing works best other than SEO , SEM and
SMO.
• SEO (Search Engine optimization)
• SEM (Search Engine Marketing or PPC)
• Social Media Optimization.
21. On-Page Content/Catalogue
Optimize Crawling and Indexing Pattern (SEO Technical)
dat Struct SEO
Link Building & Popularity
Performance Management
So, what the Knights can do for you
What dat Struct can do
Online Press Releases
Blogging and Social Media
Its
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22. Online Marketing/SEO Goals
• Increase online visibility
• # of keywords in Top search visibility zone both in SEO & PPC
• # of brand mentions across internet
• # of sites that talks about you
• Get targeted traffic
• # of visits, # of unique visitors
• # pages/visit, # page views
• Make your new website search engine friendly to rank well in search engines
• % of pages indexed, Organic traffic share, Individual Keyword Rank
• Establish your presence in social media
• # of mentions in the social media space, # of blog comments, # of likes,
#followers, #shares and so on…
• Get more online sales
• # of online purchases
•Conversion rate
•Average order value
24. Blogging & Social Media
“Online Word of Mouth”
Goal: To create brand awareness and a strong online presence
●
Reach More People | Inform Who You Are | Engage with audience | Drive Traffic & Sales
’s Social Media Strategy Could be…
• Blog Set-up
• Blog customization
• Daily Postings
• Comment Management
• Blog Directory
Submission
• RSS Feed Management
• Management & Tracking
• Custom Fan Page
Creation
• Daily Wall Postings
• Facebook Ad-Campaign
• Facebook Store Set-up
• Facebook Notes
• Facebook Performance
Tracking
• Custom Twitter Page
Design
• Daily Tweets
• Twitter Ad-Campaign
• Twitter Performance
Tracking
• Video submission on
video sharing sites like
Youtube, Dailymotion,
MetaCafe, Vimeo, etc with
SEO friendly description
about video.
26. Shopzilla.com
Keyword Categorization
• Generate seed terms from
generic keywords and
mapping them across
categories enabling machine
learning process.
Meta Description Tags:
• Descriptions with 150 to 250
characters
• 5000 till date
Meta tag templates:
• Pre-populated templates
with auto-filler of the
product title. These
templates have generic
cat/sub-cat keywords and
specific long tail keywords
for better visibility in SERP
Case Study
27. 1800flowers.com
Street name harvesting
• A street name is an alternate
name of the product with
which it may be searched by
the shoppers
• 3800 street names
Category descriptions
• SEO-friendly 150 to 200 words
of original content
• 80 category pages
Case Study
28. Largest apparel retailer in US
SEO Reporting
• Weekly SERP monitoring
(56000 keywords across 5
domains)
• Monthly keyword volume
report
• Keyword classification
• Keyword research and
generation
Blog articles:
• Articles with 250 to 350
words
• 800 articles till date
• Maintenance of all GAP
• Coupon blogs
30. Internet Penetration in UAE
UAE Total Population 8.26m (2012)
YEAR Users Population % Pop. Usage Source
2000 735,000 3,750,054 19.6 % ITU
2003 1,110,200 3,750,054 29.6 % ITU
2005 1,300,000 3,750,054 34.7 % EIM
2009 3,558,000 4,798,491 74.1 % TRA
2011 3,777,900 6,975,593 75.9 % ITU
Main source : International Telecommunication Union(ITU)
31. UAE Online shoppers
Involvement with online shopping also increased among women in the UAE, with
40% of respondents accessing the internet for online shopping in 2010, compared to
33% in 201
18%
Source : Master Card Survey
32. Visa Study
The Visa Report has shown that the total B2C (business to consumer) e-Commerce sales in
the UAE have grown to approximately $2 billion in 2010, which adds up to approximately
55% to 60% of the total GCC e-Commerce sales.
Total GCC sales are estimated to be between $3bn and $3.5bn, and are expected to reach
$5bn by the end of 2011
Source : Visa & IMRG
33. • Increase in quality traffic into your Web sites
• Increase in the number of visitors coming to your site through search engines
(Google, Yahoo, Bing etc)
• Increase in your online sales & revenue
Business Benefits Coming To You
• Increase in the brand image of your
organization, products and services
• Conversion of visitors to your Web site
into buyers
• Gaining of popularity among the online
community
