The Pixel Lab 2011-Jeremy Ettinghausen: If You're Not Paying For It, You're The Product

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Technologie Business

If You’re not paying for it,
You’re the Product
(and other stories about brands)

Jeremy Ettinghausen
Creative Director, BBH Labs

“We have to ﬁgure out
how to enable stories.”

Rei Inamoto
Chief Creative Ofﬁcer, AKQA

London Underground advert for McCain’s Guilty Secrets

‘Turning consumers into agents that add value. That’s the puzzle.’
will.i.am

‘Screening. Interacting. Sharing. Flowing. Accessing. Generating.’
Six words for our time - Kevin Kelly

SCREENING paid for with ATTENTION
INTERACTING paid for with ACTION
SHARING paid for with REPUTATION
FLOWING paid for with DONATION
ACCESSING paid for with INFORMATION
GENERATING paid for with CONTENT CREATION

“If you’re not paying for
it, you’re not the
customer, you’re the
product being sold.”
blue_beetle
Metaﬁlter forum user

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